Daily Deal Activity 04/27/15

Digital Media/Commerce

ecommerce

Germany-based home and living eCommerce company Westwing Group as raised $33 million in a round of funding led by Investment AB Kinnevik with participation from Access Industries, Rocket Internet, Summit Partners, and Tengelmann Ventures. The company will use the new round of funding for expanding operations.

mobile content/apps

China-based on-demand massage services app developer Diandao has raised $5 million in Series A funding from Banyan Capital. The company will use the new round of funding for expanding geographically and partnering with more professionals.

mobile content/apps

HomeSlice, developer of an app that allows users to create their own private social network for managing their household, has raised an undisclosed amount of funding from Matchfire. The company will use the new round of funding for developing its household mobile management application.

mobile content/apps

Cloud-based creative app developer Sumoware has raised and undisclosed amount of funding from Vendep. The company will use the new round of funding for expanding its sales and business development team while focusing on international expansion.

mobile content/apps

Visual Supply Co, developer of a mobile app that allows users to edit and share their images, has raised $30 million in a round of funding from Goldcrest Investments, Accel Partners, and Glynn Capital Management. The company has raised $70 million to date and will use the new round of funding for expanding headcount.

Digital Advertising

ad networks/exchanges

Dada, a provider of hosting and online ad services, will acquire a minority stake in Italy-based online ad network 4w Marketplace for $2.3 million. 4w Marketplace will combine with Dada’s programmatic advertising arm, ProAdv/Simply. Further terms of the deal were not disclosed.

digital video

Brazil-based video distribution platform Samba Ads has raised $1 million in a round of funding from Initial Capital, Rhodium, and 500 Startups. The company will use the new round of funding for continued product development efforts.

vertical search

Restaurant reservation platform developer EazyDiner has raised and undisclosed amount of funding from ChrysCapital. The company will use the new round of funding for expanding the capabilities of its mobile app while developing and expanding its restaurant network.

Marketing Technology

analytics & Targeting

Cloud-based predictive analytics solution Predixion Software has raised and undisclosed amount of Series D funding led by Software AG with participation from GE Software Ventures. The company will use the new round of funding for expanding its analytics solutions to new verticals.

commerce management

Payment holding services provider Escrow.com has been acquired by job marketplace Freelancer.com for $7.5 million. The acquisition provides Freelancer.com with increased payment security capabilities. Further terms of the deals were not disclosed.

content management

Digital customer experience optimization platform Kaizen Platform has raised $4 million in a round of funding from Fidelity Growth Partners and GREE Ventures. The company has raised $10 million to date and will use the new round of funding for domestic and international expansion.

marketing data

Germany-based automotive data and insurance claims management services provider Eucon has raised an undisclosed amount of funding from HgCapital. The company will use the new round of funding for increasing its insurance software capabilities as it looks to expand internationally. Terms of the deal were not disclosed.

Agency & Marketing Services

digital agency

Marketing communications group Creston has acquired UK-based digital design and development consultancy How Splendid. The acquisition enhances Creston’s digital consultancy offering while providing the company with increased referral opportunities. Terms of the deal were not disclosed.

digital agency

UK-based creative shopper marketing agency Vivid Brands has been acquired by Publicis Worldwide. The acquisition provides Publicis Worldwide with increased shopper campaign and strategy offerings as the company looks to increase the discipline availability of its platform. Terms of the deal were not disclosed.

public relations

The Martin Group has acquired marketing communication agency AMDG Public Affairs. AMGD will rebrand as Martin Davidson Public Relations and will provide increased branding, advertising, and digital offerings as the company looks to expand geographically. Terms of the deal were not disclosed.

Traditional Media

traditional outdoor

UK-based outdoor out-of-home digital advertising company MediaCo Outdoor has been acquired by out-of-home advertising company Ocean Outdoor Advertising. The acquisition increases Ocean Outdoor Advertising’s client network as the company looks to expand its portfolio geographically. Terms of the deal were not disclosed.

Software

collaboration

Japan-based small business cloud communication platform developer ChatWork has raised $2.5 million in Series A funding from GMO Venture Partners. The company will use the new round of funding for product development, expanding headcount, acquiring enterprise customers in Asia, and fueling expansion in the US.

financial

Singapore-based payment services provider 2C2P has raised $7 million in Series C funding from Amum Capital and GM Venture Partners. The company has raised $10 million to date and will use the new round of funding for partnering with international financial institutions.

engineering

Testing and design software developer Metrologic Group has been acquired by private equity group Astorg Partners from The Carlyle Group (Nasdaq:CG). The acquisition will provide Metrologic with resources for product development as Astorg Partners looks to increase its 3D measurements solutions portfolio. Terms of the deal were not disclosed.

Business Services

it consulting/systems integration

IT outsourcing solutions provider iGate Corp. (Nasdaq:IGTE) will be acquired by France-based consulting and outsourcing services provider Cap Gemini for an estimated $4 billion at representation of 3.1x revenue.  The acquisition bolsters Cap Gemini’s presence in the US. Further terms of the deal were not disclosed.

logistics

Food logistics startup Grab has raised $1 million in a round of funding led by Oliphans Capital with participation from private investors. The company will use the new round of funding for expanding the technology of its mobile app.

training

Corporate security, privacy, and compliance training company MediaPro has raised $5 million in a round of funding from Clovis Point Capital. The company will use the new round of funding for increasing sales and marketing initiatives, expanding product and service offerings, and adding new content to its libraries.

training

Houghton Mifflin Harcourt (Nasdaq:HMHC) will acquire Scholastic Corp.’s (Nasdaq:SCHL) education services and technology business for $575 million at a representation of 2.3x revenue. The acquisition enhances Houghton Mifflin Harcourt’s digital intervention content and services as the company looks to enhance its academic intervention program portfolio.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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