Daily Deal Activity 03/06/15

Digital Media/Commerce

ecommerce

Winona Capital has acquired a majority stake in Fat Brain Toys, an online retailer of specialty and educational toys. Fat Brain Toys will use the influx of capital for expanding brand awareness. Terms of the deal were not disclosed.

Digital Advertising

ad network/exchanges

Mobile ad network provider AdIQuity has been acquired by India-based eCommerce firm Flipkart. AdIQuity will allow merchants to promote products on Flipkart, and the acquisition coincides with Flipkart’s strategy of focusing on generating revenue through selling online advertising and brand consulting to its seller base. Terms of the deal were not disclosed.

comparison shopping

PricePanda, a Rocket Internet owner price comparison search engine, has raised an undisclosed amount of funding from Tengelmann Ventures, Kinnevik, and Asia Pacific Intern Group. The company has used this funding for acquiring Australia-based rival Getprice. Terms of the deal were not disclosed.

mobile marketing             

Augmented reality ad platform developer Blippar, which uses real-world tags for delivering content in offline situations, has raised $45 million in Series A funding from undisclosed investors. The company will use the new funding for developing its technology.

Online lead generation

Predictive marketing company Growth Intelligence has raised $3.4 million in Series A funding led by 83North and MMC Ventures. The company will use the new round of funding for expanding headcount while boosting investment return for clients.

Online lead generation

Health optimization app-store developer SocialWellth, which offers a curation gateway solution for enabling sponsors, has raised $7.5 million in a round of funding from an undisclosed investor. The company will use the new funding for increasing its digital health research and development initiative.

Marketing Technology

search & Discovery

Mobile app search company Quixey has raised $60 million in Series C funding at a valuation of $600 million led by Alibaba with participation from SoftBank, GGV Capital, and Goldman Sachs. The company will use the new round of funding for expanding into international markets.

Agency & Marketing Services

digital agency

Integrated marketing and data services firm CatapultWorks has been acquired by social media platform developer and digital marketing solutions provider R2 Integrated. The acquisition doubles the size of R2 as the company looks for other significant acquisitions. Terms of the deal were not disclosed.

Software

engineering

Computer aided design software developer Onshape has raised $30 million in Series C funding at a valuation of $295 million from New Enterprise Associates, North Bridge Venture Partners, and Commonwealth Partners. The company has raised $64 million to date and will use the new round of funding for launching the beta version of its product.

enterprise mobility

Germany-based enterprise architecture management platform developer LeanIX has raised $2.5 million in Series A funding led by Capnamic Ventures and Iris Capital.  The company will use the new round of funding for expanding its sales, marketing, and development initiatives while pursuing partnerships with international IT consultancies and IT outsourcing service providers.

finacial

Finland-based Zervant, an online invoicing and accounting company, has raised $1.6 million in a round of funding from Conor Venture Partners. The company will use the new round of funding for boosting international rollout.

security

Detectify, developer of a cloud-based tool for security analysis of web applications, has raised $1.7 million in Series A funding from Inventure and Paua Ventures. The company will use the new round of funding for expanding headcount.

Business Services

financial consulting

Personalized business bookkeeping services provider BookKeeping Express has raised $5.8 million in Series A funding from Paulson Investment Company. The company will use the new round of funding for investing in new technologies, personnel, and operational infrastructure.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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