Daily Deal Activity 03/05/15

Digital Media/Commerce

domain portfolio/marketplace

Infographics content marketplace Visual.ly has raised an additional $3.3 million in Series A funding, bringing the round total to $11.4 million, led by Crosslink Capital with participation from 500 Startups, SoftTech VC, and Kapor Capital. The company will use the funding for expanding coverage outside of infographics.

ecommerce

India-based furniture eCommerce site Customfurnish.com has raised $2.5 million in a round of funding from private investors. The company will use the new round of funding for expanding its product offering and setting up manufacturing plants within India.

mobile content/apps

Fitness training app developer FitStar has been acquired by activity tracking products developer Fitbit for an estimated $35 million. The acquisition provides cross-selling opportunities and will allow Fitbit to enter the online fitness instruction market as it provides FitStar with resources to continue producing instructional videos.

niche content    

Total Beauty Media Group, which owns online product review website Totalbeauty.com, has been acquired by publishing company Evolve Media. Evolve Media plans to combine Total Beauty’s offerings with its women-focused publishing division, TotallyHer Media, which owns FashionSpot.com. Terms of the deal were not disclosed.

social media/apps

Location-based social media intelligence platform developer Geofeedia has raised $3 million in Series A funding Hyde Park Venture Partners. The company will has raised $7 million to date and will use the new round of funding for growing headcount, investing in marketing, and expanding into additional vertical markets.

Digital Advertising

ad networks/exchanges

UK-based kid and teen focused ad network and marketing platform SuperAwesome has acquired Spain-based Ad4Kids, developer of a platform for mobile app developers to cross promote kid-safe apps.  The acquisition strengthens SuperAwesome’s reach in Europe. Terms of the deal were not disclosed.

digital video

Verizon has acquired internet TV service OnCue, in wake of missed launch opportunities, from Intel for an estimated $200 million. Intel spun the division off as Verizon looks to revamp features for its FiOS network. Verizon will offer OnCue services outside of its coverage area and on mobile devices. Further terms were not disclosed.

vertical search

Booking service provider for travel activities Musement has raised $5.4 million in Series A funding from Programma 101 and 360 Capital Partners. The company will use the new round of funding for expanding operation in Europe.

Marketing Technology

              

analytics & Targeting

Swiftype, a SaaS-based startup that delivers search analytics solutions, has raised $13 million in Series B funding led by New Enterprise Associates. The company has raised over $20 million to date and will use the new round of funding for expanding its sales and marketing efforts while accelerating the hiring of engineers.

bi tools, big data

Information availability software solutions developer Attunity (Nasdaq:ATTU) has acquired Appfluent Technology, a provider of data usage analytics for big data environments, including data warehousing and Hadoop, for $18 million. The acquisition will allow Attunity to offer a product suite that analyzes big data usage patterns.

commerce management

Japan-based human resources information company Recruit Holdings has acquired the remaining 92 percent of Germany-based restaurant booking service Quandoo for $219 million. Quandoo has reported revenues of $4.6 million and the acquisition will expand Recruit’s service and global reach in the online reservation market.

content management

Content aggregation and marketing company Pressly has raised $2.1 million in Series A funding led by Gibraltar Ventures with participation from iNovia and OMERS. The company will use the new round of funding for expanding its offerings and engaging the enterprise market.

content management

Media monitoring and reader engagement platform developer Versa Media, which helps influencers promote their views on comments, has been acquired by Change.org, operator of an online petition platform for campaign creation. The acquisition will allow Change.org to build a communication solution for the public to reach decision makers. Terms of the deal were not disclosed.

market research

Predictive analytics platform First Insight has raised $14 million in Series B funding from Updata Partners. The company will use the new funding for expanding into new geographies and vertical markets, building outs its platform, and offering advanced marketing capabilities to its customers.

sfa/ lead management

Marketing automation platform developer Salesfusion has raised $5 million in a round of funding led by Noro-Moseley. The company will use the new funding for accelerating product innovation and development of client success services for supporting its customer base.

Agency & Marketing Services

digital agency

ADSP, developer of a digital platform for advertising, has acquired mobile marketing agency 6 In Motion. The acquisition strengthens ADSP’s mobile site deployment, targeted advertising, and SMS capabilities. Terms of the deal were not disclosed.

Traditional Media

b-to-b media

Healthcare communications and education firm HMP Communications has acquired Amputation Prevention Symposium (AMP), a medical conference designed for healthcare providers dedicated to preventing amputation. The acquisition enhances HMP’s living meeting portfolio. Terms of the deal were not disclosed.

consumer magazine publishing

LGBT travel and leisure publishing company Columbia FunMap has been acquired by media platform developer Multimedia Platforms. FunMap’s will integrate its content, sales program, and staff contributions into Multimedia Platforms’ structure and operations as the company looks to make an initial public offering. Terms of the deal were not disclosed.

Software

big data

France-based Netwave, developer of a big data platform for eBusiness, has raised $1.3 million in a round of funding from Banexi Ventures Partners. The company will use the new funding for building its management team, hiring talent, and expanding operations.

financial

Switzerland-based Temenos Group, a provider of mission-critical software to financial institutions, has acquired Luxembourg-based Multifonds, a developer of fund administration software, from Summit Partners for $260 million. The acquisition provides Temenos with scale, complementary products, and new client relationships.

hr

HR software developer Namely has raised $11 million in a round of funding led by Matrix Partners with participation from True Ventures, Lerer Hippeau Ventures, Greenspring Global Partners, and Vayner/RSE. The company has raised $33 million to date with $27.7 having arrived in the last nine months.

security

Israel-based predictive cyber security firm CyActive has been acquired by PayPal for $60 million. CyActive had previously raised $2 million in funding, and the acquisition strengthens PayPal’s customer cyber threat foresight capabilities.

Information

product/price information

HoneyBook, developer of a platform that provides management services for event professionals, has raised $22 million in Series B funding led by Norwest Venture Partners with participation from Aleph Capital Partners and Hillsven Capital. The company has raised $32 million to date and will use the funding for scaling its collaborative platform and making it more available in major US cities.

Business Services

financial consulting

Professional training and financial development membership community operator The Sleeter Group has been acquired by market access, education, and information services firm Diversified Communications. The acquisition strengthens Diversified Communications’ business management portfolio as it expands its audience to financial operations professionals. Terms of the deal were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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