Daily Deal Activity 12/12/14

Digital Media/Commerce

ecommerce

Adobe (Nasdaq:ADBE) has acquired microstock photo provider Fotolia, which operates a global marketplace for royalty-free images for $800 million from KKR and TA Associates. The deal is expected to close first quarter 2015.

mobile content/apps

Uber has raised an additional $600 million from Baidu.com to add to its recent $1.2 billion dollar round of financing, bringing the total amount of the round to $1.8 billion. The company will use the new capital for developing an expansion strategy as it plans to make a significant move into the Asian market.

Digital Advertising

ad networks/exchanges

GET IT Mobile, which generates programmatic ad buying for Google-based mobile app installs, has acquired emerging technologies development and design firm Kinetic Minds. The acquisition will allow Get IT to grow product marketing while pursuing client services expansion. Terms of the deal were not disclosed.

digital video, ad networks exchanges

Video advertising startup VideoAmp has raised $2.2 million in a round of funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, and ZenShin Capital. The company will use the new funding for optimizing its ad sharing platform across television, mobile, and desktop.

Marketing Technology

analytics & targeting

Data analytics application startup Framed Data has raised $2 million in a round of funding from Google Ventures and Innovation Works. The company will allocate the new funding toward building out its development team.

content management

Web-based calendar and facilities management software company DynaCal has been acquired by eSchoolView, an operator of websites for school districts. The acquisition will enhance eSchoolView’s service to existing clients with enhanced online content management solution. Terms of the deal were not disclosed.

mobile technology, collaboration software

CellTrust Corporation, a provider of collaborative secure mobile communications solutions with tracing and archiving capabilities, has raised $10.5 million in Series A funding from Kayne Partners. The new capital will enable the company to extend its infrastructure and expand its team.

Agency & Marketing Services

digital agency

Publicis Groupe (ENXTPA:PUB) has acquired content marketing agency Relevant24, a developer of branded content for companies involved in the real-time marketing space. The acquisition aligns with Publicis Groupe’s strategy of digital expansion. Relevant24 will become a part of Publicis’ Starcom MediaVest Group. Terms of the deal were not disclosed.

Traditional Media

traditional outdoor

GTCR and Adams Outdoor Advertising are in talks for a joint bid to acquire Fairway Outdoor Advertising, an outdoor advertising company, from Acon Investments and MidOcean Partners in a deal that could be valued around $550 million.

Software

collaboration

Intelligent procurement solutions developer Xeeva has acquired Kontextual, a social business software developer. The acquisition will allow Xeeva to provide increased visibility and collaboration between procurement, finance, and other key stakeholders in the procurement process. Terms of the deal were not disclosed.

software development tools

Mobile crash analytics and app distribution company HockeyApp has been acquired by Microsoft (NASDAQ:MSFT). HockeyApp will be integrated into the Applications Insights service to expand client support solutions. Terms of the deal were not disclosed.

Information & Business Services

healthcare information, mobile content/apps

Mobile Health Engagement Strategies, a provider of mobile health engagement solutions to life sciences companies as well as payor or provider organizations, has raised an undisclosed amount of growth funding from Fulcrum Equity Partners. The company will use the new funding for expanding its operating infrastructure and establishing other business relationships.

market research

Direct marketing student recruitment and enrollment management services provider Royall & Co. has been acquired by Advisory Board (Nasdaq:ABCO) for $850 million. Royall and its subsidiaries will operate and wholly-owned subsidiaries of Advisory Board.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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