Daily Deal Activity 11/03/14


digital media

Publicis(ENXTPA:PUB), has agreed to acquire digital agency Sapient for $3.7 billion. The all-cash transaction comes after last week’s acquisition of RUN. Publicis.Sapient will house all of Publicis’ digital and technology focused assets, including Razorfish, Rosetta, and Digitas LBI. This marks the first time that all of Publicis’ digital assets have been aligned in a single unit. The acquisition continues in line with Publicis’ goal of deriving 50 percent of revenues from digital and technology.

Digital Media/Commerce

mobile content/apps

Mindspark Interactive Network, an operating business of IAC (Nasdaq:IACI), has acquired Apalon, a provider of mobile applications. Terms of the deal were not disclosed. The acquisition will allow Mindspark to distribute digital applications at scale.

niche content

RTL Group has acquired a majority stake in StyleHaul, a fashion and lifestyle focused multichannel network, for $107 million, valuing StyleHaul at $151.4 million. RTL will invest $20 million into StyleHaul in order to continue its growth strategy.

Digital Advertising

digital video

Discovery platform provider Fanhattan has been acquired by Rovi (Nasdaq:ROVI) in an all cash transaction. The acquisition will add to Rovi’s portfolio of cloud-based guide offerings for service providers. Terms of the deal were not disclosed.

digital video

Picmonic, provider of a visual learning community, has closed $1.3 million in convertible note financing from Arizona Tech Investors, Desert Angels, and Canal Partners. The company, which has raised $2.6 million to date, will use the funds to accelerate expansion into new learning markets and support the release of a native mobile application.

Email services, mobile marketing

Steel Media, which provides outsourced digital campaign management to agencies and brands across Display, Mobile, Video and Email was acquired by Social Reality (OTCPK: SCRI), a provider of automated digital platform technology and social management software for Internet, for $20 million. (Petsky Prunier led Transaction). Along with the acquisition, Social Reality has also announced $25 million in committed financing; a $20 million credit facility provided by Victory Park Capital, and $5 million of new equity financing provided by Siskey Capital and other existing investors.

Traditional Media

b-to-b media

FreeLancer (ASX:FLN), a provider of an outsourcing and crowdsourcing marketplace, has acquired the assets of SydStart, Australia’s largest technology startup conference, expo, and professional community.  Freelancer will continue to host the community to further develop Australia’s technology market.

Technology & Communications

financial technology

Card disbursement platform provider Fuze Network, has been acquired by Ingo Money, a developer of mobile financial technology. Terms of the deal were not disclosed. The acquisition aims to improve Ingo’s product offerings.

financial technology

MX, a fintech company that enables omni-channel banking, has raised an undisclosed round of VC funding bringing its total raised to $20 million. Backers include TTV Capital, North Hill Ventures, and Commerce Ventures.

infrastructure Technology

Tempered Networks, a provider of secure connectivity for critical infrastructure and industrial control systems, has raised $2 million in a round of funding from undisclosed investors.

Networking Equipment

Amcom Telecommunications (ASX:AMM) has acquired Australia-based network-as-a-service platform provider Megaport for $15 million.  The acquisition marks Amcom’s move to expand into the Australian market.

virtualization technology

Proximal data, which provides a server side caching software with I/O intelligence that works within virtualized systems, has been acquired by Samsung Electronics. The acquisition expands upon Samsung’s strategy to boost its overall SDD business. Terms of the deal were not disclosed.



Israel-based emaze, which provides an online presentation platform, has raised $2 million in Series A funding led by FirstTime Venture Capital. The company will use the new capital to scale infrastructure, teams, and technology.


Ebix (NASDAQ:EBIX)  has acquired Vertex, a provider of corporate tax software and services, with the goal of establishing a management consulting practice that targets the insurance, healthcare, and financial industries. Terms of the deal were not disclosed.

healthcare providrs

Aetna has agreed to acquire bswift, a provider of healthcare benefits software, for an estimate $400 million. bswift has previously raised $51 million in VC funding from Great Hill Partners.

healthcare providrs

Healthcare startup Butterfly Network has raised $100 million in a round of funding from Aeris Capital and Stanford University. The company has been back previously by 4Combinator. The new capital will be used for further developing the company’s imaging technology and AI techniques.

healthcare providrs

Healthgrades, an online resource for comprehensive information about physicians and hospitals, has acquired COCG, an integrated digital marketing firm. The acquisition will help Healthgrades support its growing need for its multi-channel platform to engage with consumers and physicians. Terms of the deal were not disclosed.


Abacus, which develops an employee expense system, has raised $3.5 million in a round of funding led by Bessemer Venture Partners and General Catalyst with participation from Bloodstone, Crunchfund, FunderClub, Google Ventures, and Homebrew. The company will use the new capital for hiring talent and for continued expansion of operations.

Information & Business Services

financial information

Evercore Partners (NYSE:EVR) has acquired ISI International Strategy & Investment in an acquisition that positions Evercore as a scaled provider of non-proprietary capital markets advice and execution. Terms of the deal were not disclosed.

healthcare information

Drug information and prescriber communications provider PDR Network, has merged with LDM Group, a provider of behavior-based patient and consumer health information. PDR will retain its name, and the combination will allow the company to reach critical points of prescriber workflow. Terms of the deal were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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