Daily Deal Activity 10/10/14

Marketing Technology

bi tools

BI-Metrix, which provides integrated business intelligence solutions to small and mid-sized enterprises, was acquired by Centage, which develops automated budgeting and planning software solutions for small to medium-sized organizations. Terms were not disclosed.

Digital Media/Commerce


China-based P2P lending platform Dianrong.com has raised an undisclosed amount from Sun Hung Kai & Co. The company intends to use the funds to expand in the Hong Kong and Mainland China market.

mobile content/apps

Spring Moves, a NYC-based provider of a personalized workout radio app, raised $1 million in seed funding from individual angel investors. The company plans on using the new capital to focus on growth initiatives such as marketing and R&D.

Technology & Communications

financial technology

BizEquity, an online provider of business valuation services, has raised $5.1 million in VC funding from Frost Brooks. The company plans on using the new capital to accelerate its global expansion. BizEquity, which already has a presence in London and Singapore, aims to fully launch in the U.K.


data management

Digital Reasoning Systems, which develops data analytic solutions for processing and organizing unstructured data into meaningful data automatically, has raised $24 million in Series C funding led by Goldman Sachs and Credit Suisse NEXT Investors with participation from the Partnership Fund for New York City, Tennessee Angel Fund, NCN Angel Fund II, and Nashville Capital Network. The company plans on using the new capital to develop its product roadmap, and expand its sales, and strategic partnership efforts both in North America and in Europe.


CloudFactory, which operates as a distributed workforce company for business automation, has raised $3 million in Series A funding from individual Angel investors. The company plans on using the new capital to grow its US­based sales and marketing team.


Justworks, a startup providing payroll, benefits, and compliance platforms, has raised $6 million in Series A funding led by Thrive Capital with participation from Index Ventures. The company, which has raised $7 million in total having raised a seed round of $1m in October 2013, will use the new capital to  build out their core technology offerings, enter new markets, and further develop their operations, and support infrastructure.


MyHealthDirect, a provider of healthcare appointment booking solutions, has raised $8 million in new equity and debt funding. The equity came from existing investors Chrysalis Ventures and Arboretum Ventures, while the debt came from Ares Capital Corp.

Information & Business Services

financial information

Aquiline Capital Partners has acquired a majority stake in Worley Claims Services, a provider of claims adjustment and related services. Terms were not disclosed.

it consulting/systems integration

Lionbridge Technologies, has acquired Clay Tablet Technologies, a Canada-based provider of integration software that connects content management systems with translation processes and technologies. Terms were not disclosed.


Symantec (Nasdaq: SYMC) announced that it will split its data storage business from its cyber-security arm, forming a pair of publicly-traded companies.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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