Daily Deal Activity 10/07/14

Marketing Technology

analytics & targeting

Eversight, a provider of optimization software for retailers, has raised $9.7 million in Series A funding from Emergence Capital Partners. The company intends to use the funds to scale its engineering, sales and marketing, and service and support teams.

content management

CHR Group, an integrated marketing services holding company, has acquired Studio One, a content marketing firm. The acquisition will help CHR create marketing integration. This marks CHR Group’s 15th acquisition since 2012. Terms of the deal were not disclosed.

content management

Gyes, which provides a content aggregation platform for the web, was acquired by Mi9, which develops enterprise retail merchandising, business intelligence, and store operations software. The Gyes platform will be incorporated into Mi9 Retail’s Business Intelligence solution to enhance Mi9 Retail’s price intelligence offering.

mrm/workflow management

Private equity firm Genstar Capital Group, has acquired and merged iSqFt and BidClerk. Terms of the deal were not disclosed. The combination of iSqFt and BidClerk, which provide construction project data and marketing tools for building product manufacturers and contractors, will provide Genstar with cloud-based software tools, data, and analytics for the construction industry.

Digital Media/Commerce


BloomNation.com, an online marketplace for locally-delivered flowers, has raised $5.6 million in Series A funding led by Andreessen Horowitz with participation from Spark Capital and Chicago Ventures. The company plans on using the new capital to continue to build its curated network of florists in the country, introduce a wedding/event service, and launch a mobile app.

mobile content/apps

Curbside, which provides a mobile shopping application for same day pickup, has raised $9.5 million in seed and Series A funding from Index Ventures with participation from AME Cloud Ventures, OATV, Innovation Endeavors, Chicago Ventures, TenOneTen, and WGI Group.

mobile content/apps

Frankly, a developer of a mobile messaging app that allows messages and pictures to be sent anonymously before disappearing, has raised $12.8 million in funding from JJR Private Capital with participation from Stanford-StartX Fund and SK Planet. The company, which has raised nearly $22 million in venture funding to date, intends to use the funds to continue to expand its platform.

mobile content/apps

WeatherSphere, a developer of paid weather applications, was acquired by E.W. Scripps for an undisclosed amount. The company’s portfolio of apps will compliment Scipps’ existing StormShield paid weather application.

niche content

Evolve Media has acquired lesbian lifestyle and community site AfterEllen.com, from Viacom. The acquisition, now a part of Evolve Media’s TotallyHer women’s lifestyle publishing business, signifies Evolve’s continued commitment to lifestyle publishing and owning publishing assets that bring unique audiences. Terms were not disclosed.

Digital Advertising

mobile marketing

Germany-based Fyber, which provides mobile advertising technology, was acquired by RNTS Media, which is a digital content publisher that offers digital cross-platform media, for $190 million. Fyber will become a division of RNTS, but the deal is structured in a way to allow the company to continue its existing operations.

mobile marketing

HangIt, which provides app developers and publishers with location-based messaging and marketing in any app, has raised $6.2 million in seed funding from Vesta Labs. The capital will enable the company to launch the cloud-based open service for app developers and publishers this year.

Agency & Marketing Services

healthcare agency

Cadient Group, which provides marketing services for pharmaceutical and biopharmaceutical companies, was acquired by Cognizant (NASDAQ: CTSH), which provides information technology (IT), consulting, and business process services. Cadient’s marketing innovations strengthen brand engagement for pharmaceutical, biotechnology, consumer health, and medical device companies. Terms were not disclosed. (Petsky Prunier-led Transaction)

healthcare agency

Healthcare agency Element Marketing Group, which provides a digital reimbursement tool utilized by physicians and sales representatives in the pharmaceutical industry, has been acquired by Ogilvy CommonHealth Worldwide. Terms of the deal were not disclosed.

Technology & Communications

big data technology

LightSide Labs, designs and develops machine learning platforms that assess student writing, was acquired by Turnitin, which offers internet-based plagiarism detection service to academic institutions. Terms were not disclosed. Terms were not disclosed.

data center technology

SolidFire, which is a developer of all-SSD storage systems for large-scale cloud infrastructure, has raised $82 million in Series D funding led by Greenspring Associates with participation from NEW, Novak Biddle, Samsung Ventures, and Valhalla Partners.

enterprise mobility

Enterprise mobility Solutions Company Comply365, which provides a platform designed to streamline internal communications for airlines and other industries, has raised $12 million in funding led by Drive Capital.

financial technology

Mopay, which provides payment solutions for online merchants, was acquired by Boku, which provides direct carrier billing-based mobile payment services for consumer. This is Boku’s second acquisition, after the company last year picked up Qubecell to expand its services in India and wider Asia as well as the Middle East. Terms were not disclosed.

financial technology

SolidX Partners, a financial services company that provides swaps to hedge funds, family offices, and other institutional investors, has received $3 million in a round led by Liberty City Ventures with participation from Red Sea Ventures, Red Swan Ventures, and other individual angel investors.



Exostar, which provides enterprise solutions for information sharing, collaboration, and business process integration applications, has raised $5 million in funding from Merck Global Health Innovation Fund. The company plans on using the new capital to accelerate the expansion of their healthcare and life sciences business.


Jobvite, which provides a platform for recruiters to monitor job vacancy alerts, has raised $25 million in Series D funding led by Catalyst Investors with participation from CMEA, ATA Ventures, and Trident Capital.


KPA Services, which human resource management solutions for auto dealers and service centers, has been acquired by CIVC Partners. Terms of the deal were not disclosed.


Mojave Networks, a cloud-based security firm, was acquired by Sophos, which provides virus prevention and detection technology. The acquisition provides Sophos with PC, Mac, mobile, and network protection through to a single cloud-based console. Terms of the deal were not disclosed.

software development tools

Continuous integration solution provider Koality, which accelerates the testing and releasing of software, was acquired by Docker, provider of an open platform for developers to build and distribute applications. Terms of the deal were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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