Daily Deal Activity 10/2/14

Marketing Technology

bi tools

2Go Media, a marketing technology solutions company focused on the small media business (SMB) merchant market, was acquired by Affinity Solutions, a provider of data analytics as a service.  Terms were not disclosed.

content delivery network

Gracenote, which maintains and licenses an internet-accessible database of music and video metadata, has acquired the Australia-based HWW, which provides metadata to TV providers, for $19 million. The acquisition is aimed at expanding international presence.

content delivery network, content management

Scribble Technologies, which provides a content delivery platform that enables real-time journalism and audience engagement, has raised $12 million in Series C funding led by WIN (Waterloo Innovation Network) Fund with participation from Georgian Partners, Export Development Canada, Summerhill Venture Partners, and Rogers Venture Partners.

mobile technology

Appboy, a marketing automation platform for apps, has raised $15 million Series B funding led by InterWest Partners with participation from Icon Venture Partners, Blumberg Capital, T5 Capital, and IDG Ventures. The company, which has now raised $22.6 million in funding, plans on using the new capital to expand sales and marketing efforts and increase the market of marketing automation for apps.

social technology

15Five, a startup that provides a platform that encourages employees and managers to give feedback to each other, has raised $2.2 million in funding from Point Nine Capital and Matrix Partners bringing total round funding to $3.8 million. The capital will either be used to hire more sales and marketing talent or to add an API or integrate with a company that has currently has the solution.

Digital Media/Commerce


Viyet, an eCommerce destination for curated pre-owned furniture, has raised $1.5 million in seed funding from F Cubed, Metamorphic Ventures, angel investors, and senior leaders in retail and technology. The company plans on using the new capital to expand its consignment services to additional cities, improve tools for designers, hire new people and invest in operations, marketing, and technology.

mobile content/apps

Glow, a women’s health and fertility mobile application, has raised $17 million in Series B funding led by Formation 8 with participation form Founder’s Fund and Andreessen Horowitz. The company, which has raised $23 million in funding to date, intends to use the funds to expand its product suite and grow globally.

Digital Advertising

local search

Houzz, a digital platform for home remodeling and design, has raised $165 million in funding led by Sequoia Capital with participation from New Enterprise Associates, GGV Capital, and Kleiner Perkins Caufield & Byers. The company previously raised around $48 million. The company plans on using the new capital to accelerate international expansion and to further build its technology platform and products for both consumers and home professionals.

local search

Internships.com, an internship marketplace that develops interactive tools and services to enable students, employers, and educators to understand and optimize internship opportunities, was acquired by Chegg (NYSE:CHGG) from CareerArc Group for $11 million.

local search

RealNex, the real estate technology solutions company formed by Pavonis Group, has acquired the listing company BuzzTarget. The BuzzTarget platform complements other RealNex acquisitions over the past few months, including REA, REI Wise, Property Line and Ten Eight. Terms were not disclosed.

search marketing

Snap Revenue, which provides internet marketing agency specializing in SEO, SEM, and Conversion, was acquired by Enstallr Digital, which provides data driven search marketing methods to measure, capture, track, and increase lead acquisition for clients. Terms were not disclosed.

Agency & Marketing Services

design agency

Adaptive Path, a design and user experience consultancy, has been acquired by Capital One. Terms were not disclosed. The acquisition comes in the wake of Capital One’s recently launched mobile wallet app.

Traditional Media

entertainment media

Legendary Entertainment, a production and financing company, has received a $250 million investment from Japan’s SoftBank Corp. Existing Legendary investors include Accel Partners and IDG Capital Partners.

Technology & Communications

big data technology

MedAware, Israel-based developer of big data analytics for the medical prescription market, has raised $1 million in Series A funding led by OurCrowd and GE Ventures. The company plans on using the new capital to drive initial sales to healthcare providers, insurance companies and large pharmacy chains.

financial technology

Glass Lewis & Co., a provider of governance research and technology services to institutional investors has acquired Meetyl, a provider of direct engagement technology solutions between investors and issuers. Terms were not disclosed.



Zafin, a Canada-based provider of relationship banking software services to the financial services industry, has raised $15 million in funding from Kayne Partners. The company plans on using the new capital to expand its international sales and marketing efforts, as well as accelerate product roadmap.


Nextech Systems, a provider of specialty-focused healthcare technology solutions for physician practices, has acquired MDIntelleSys, a provider of a cloud-based electronic health record (EHR) for ophthalmologists. Terms were not disclosed.


Lever, a hiring and talent management platform, has raised $10 million in Series A funding led by Matrix Partners.


Skillsoft, an Ireland-based portfolio company of Charterhouse Capital Partners, has acquired SumTotal Systems, which is a provider of HR solutions, from Vista Equity Partners. Terms were not disclosed.


Production support services specialist Talent Partners has acquired payroll solutions provider PES Payroll. Terms were not disclosed.


KPMG has acquired certain assets of Qubera Solutions (“Qubera”), a cybersecurity firm that provides identity and access management services to Fortune 500 and Global 2000 companies. The transaction strengthens the KPMG network’s security transformation capabilities in several service areas. Terms were not disclosed.


Pulse Secure has acquired MobileSpaces, a leading provider of mobile security for the app-centric enterprise. The MobileSpaces BYOD solution helps complete Pulse Secure’s leading solutions to provide seamless, secure access from anywhere and any device. Terms were not disclosed.

software development tools

Netherlands-based Wercker, which provides a platform for developers to create and deploy their applications, has raised $2.4 million in funding led by Notion Capital with participation from Tola Capital, Vitulum Ventures, Shamrock Ventures, and Rockstart Accelerator. The company plans on using the new capital for international expansion and continued development of the wercker platform.

Information & Business Services

management consulting

Van Tuyl Group, which provides management consulting services to automotive dealerships, was acquired by Berkshire Hathaway (NYSE:BRK.A). Terms were not disclosed.

marketing data

Authority Media Network, a newly formed media company focused on building a network of trusted business-to-business information and training resources, has acquired the Subscription Site Insider division of InfoCommerce Group, a consulting and research company focused on the data publishing industry. The Subscription Site Insider division consists of the online publications Subscription Site Insider and Subscription Content. Terms were not disclosed.

market research

Iron Mountain (NYSE: IRM), the storage and information management company, has acquired Fontis International, a provider of a cloud-based subscription service for records retention guidelines.  Terms were not disclosed.

printing services

Mammoth Media, a grand-format printing company with a focus on the transit market, was acquired by Circle Graphics, which provides digital printing services. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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