Daily Deal Activity 08/26/14

Marketing Technology

analytics & targeting

Global research agency Millward Brown has acquired InsightExpress, a provider of media analytics and marketing accountability solutions. InsightExpress will be combined with Millward Brown Digital, the company’s U.S.-based digital unit. Terms were not disclosed but WPP has reported that InsightExpress’ 2013 revenues were $26.4 million.

product/price, bi tools

Israel-based Feedvisor, which provides an algorithmic pricing and business intelligence platform for online retailers, has raised $6 million in Series A funding led by Square Peg Capital, with participation from JAL Ventures, Oryzn Capital, and Micro Angel Fund. The company plans on using the new capital to continue developing its BI platform, to optimize every aspect of the retailer’s business operation.

sfa/lead management

Bizible, which is a provider of marketing performance management software, has raised $8 million in funding led by Scale Venture Partners with participation from Madrona Venture Partners, MHS Capital, Investment Group of Santa Barbara, and individual angel investors. The company plans on using the funds to accelerate development of its marketing performance management solution and provide new solutions for B2B marketers and CMOs by hiring additional employees out of the Seattle headquarters, including a data scientist and other product development roles.

sfa/lead management

Datanyze, which provides sales prospecting solution powered by technology data, has raised $2 million in seed funding led by IDG Ventures with participation from Google Ventures and individual angel investors. The company intends on using the funds to continue growing the team and expand the capabilities of the product.

Digital Media/Commerce

mobile content/apps

LTG Exam Prep Platform, which provides mobile study apps for standardized tests like the GMAT, has raised $3 million in from Tal Education Group, Atlas Venture, and individual angel investors.

mobile content/apps

Wakie, which provides a free mobile app for real live human wake up calls through a community of people waking people, has raised $1 million in funding led by LETA Capital and Titanium Venture Capital. The company intends to use the funds to expand the service to an English-speaking audience.

social media/apps

Tastebuds, which offers online dating services based on musical preferences of users, has acquired moosify, which develops applications to enable young urban singles to get in touch with like-minded people through music and places on their mobiles. The transaction will create the largest music-based dating service. Terms were not disclosed.

Digital Advertising

digital video

Israel-based Socialstudios, which uses social media data to automatically create and curate personalized video content, has raised $3.1 million in funding led by Moonscape Ventures. The company intends on using the funds to grow operations.

mobile marketing

Mobiquity, which provides mobile engagement solutions, has raised additional $5 million in funding led by NewSpring Growth with participation from existing institutional investors. The new funding is an extension of the $12 million Series B round Mobiquity secured in June 2013, bringing its total financing to date to $24 million. The company intends on using the new funds to make strategic hires for its core business units and further develop its product innovations and technology frameworks, including its behavior change platform.

search marketing

France-based online marketing agency Keyade, which provides search marketing and display advertising services, was acquired by Group M, which provides media investment management service internationally. Terms were not disclosed.

Technology & Communications

cloud computing technology

Google (Nasdaq: GOOG) has acquired Zync, which is a developer of “cloud-based rendering software” for movie special effects studios. Google will use the technology to make it easier for studios to use its Cloud Platform infrastructure to render their creations. Terms were not disclosed.

virtualization technology

PernixData, which is a provider of a server-side storage intelligence platform, raised $35 million in Series C funding led by Menlo Ventures with participation from Kleiner Perkins Caulfield and Byers and Lightspeed Venture Partners. The company has now raised a total of $62 million in funding.



Aperek (fka Mediclick), which provides supply chain software solutions for the healthcare industry, was acquired by Premier, which operates as a healthcare alliance that unites hospitals, health systems, physicians, and other healthcare providers in the United States, for $48.5 million.


AirStrip, which provides mobile healthcare applications, has raised $25 million in funding from Gary and Mary West Health Investment Fund, Sequoia Capital, and Wellcome Trust. The company intends on using the new to continue to grow the patent-protected AirStrip ONE mobile technology solutions, expand into the home health space, expand globally, and accelerate integration with leading analytics engines.


Roper Industries Inc. (NYSE: ROP) has acquired Strategic Healthcare Programs, which is a provider of software and informatics solutions to the post-acute healthcare market, from Cressey & Co. and Level Equity Management. Terms were not disclosed.


ZipRecruiter, which provides hiring platform for small and mid-sized businesses, has raised $63 million in Series A funding led by Institutional Venture Partners with participation from Basepoint and Industry Ventures. The company plans on using the new capital to develop new products, accelerate marketing efforts, pursue acquisitions and scale the infrastructure supporting current customers.


Automattic, which is the maker of WordPress, has acquired BruteProtect, which is a developer of a plugin that protects WordPress from cyber-attacks. Terms were not disclosed.


Canada-based Trulioo, which provides global identity verification solutions, has received a strategic investment from UST Global, a provider of end-to-end IT services and solutions for Global 1000 companies.

Information & Business Services


The Riverside Company has acquired DMA, which provides profitability analytics and income risk strategy for banks and credit unions. Terms were not disclosed.

healthcare information

Summit Partners portfolio company Access Information Management, which offers information technology consultancy services, has acquired InfoCare, which is a provider of release of information services to health-care and legal clients. Terms were not disclosed.


FuelQuest, which provides software as a service for retail and commercial fueling logistics applications, has been acquired by Veeder-Root, which provides fuel management systems.  FuelQuest will combine with Veeder-Root’s Insite360 Fuel business to offer a full suite of integrated logistics and environmental services. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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