Daily Deal Activity 07/25/14

Marketing Technology

analytics & targeting

PhysIQ, a startup that uses predictive analytics technology, has raised $4.6 million in Series A funding led by LionBird. The company plans on using the new capital to double its current staff.

analytics & targeting

SFW Capital Partners has sold AGDATA, which provides strategic data and analytical solutions to agricultural and animal health industry, to Vista Equity Partners. SFW Capital Partners had acquired AGDATA back in 2010. Terms were not disclosed.

Digital Media/Commerce


Home Chef, which operates an ingredient and recipe delivery service, has raised an undisclosed amount of seed funding from Guild Capital. Home Chef offers a menu that is curated according to personal dietary restrictions and preferences.


Tracksmith, an online retailer of fitness apparel, has raised $1.6 million in funding led by Lerer Hippeau Ventures, Index Ventures, and angel investors.

mobile content/apps

Fixed, which provides a mobile application that helps users fight parking tickets, has raised $1.2 million in funding led by Y Combinator and Merus Capital with participation from individual investors. The company plans on using the new capital to increase marketing efforts and hire team members.

Digital Advertising

local search

Eventful, which operates an events platform that enables users to discover, track, promote, and share events, was acquired by CBS Local Media. Eventful had raised $19.6 million in funding from DFJ, Omidyar Network, Bay Partners, and Telefonica Ventures.

local search

My City Venue, which provides an online events platform, was acquired by UK-based Secret Escapes, which provides a luxury travel site that specializes in flash sales. The acquisition bolsters Secret Escapes’ events side of the business. Secret Escapes has raised $13 million from Index Ventures, Octopus Ventures, and Atlas Venture.

vertical search, web search/portals

Viator, which operates a one-stop-shop for researching, planning and booking tours and activities all over the globe via Viator.com, was acquired by TripAdvisor (Nasdaq:TRIP), which operates an online travel company, for $200 million.

Technology & Communications

cloud computing technology

Intigua, a provider of monitoring, management, and security software for enterprise cloud applications, has raised $10 million in Series B funding led by Intel Capital with participation from Bessemer Venture Partners and Cedar Fund. The company intends to use the funds for global sales, marketing and development efforts.

data center technology

Carigo, which provides content storage software solutions, has raised $5 million in funding from undisclosed investors.

financial technology

Dataflow, which provides a computing accounting system, was acquired by The EQT Mid Market Fund. Terms were not disclosed.

financial technology

Meridium, which provides asset performance management software, has sold a minority stake in GE Measurement & Control. The acquisition will enable the two companies to jointly develop software. Terms were not disclosed

financial technology

IOIx Software, which develops web-based tools to assist agents with quotes, plan comparisons, subsidy calculations, enrollment, and client management, was acquired by Ritter Insurance Marketing, which operates as an insurance marketing firm specializing in senior life and health insurance products. With this acquisitions Ritter has formed a new company, eBroker Software. Terms were not disclosed.



Essence Group Holdings, which develops and provides technology solutions to healthcare providers, has raised $71 million in funding from Kleiner Perkins Caufield & Byers, Sandbox Industries, Blue Cross and Blue Shield Venture Partners, and Camden Partners. The company, which has now raised $141 million in funding, plans on using the new capital to expand its operations in additional markets.


CrowdCurity, which provides crowd sourced web security, has raised $1 million in seed funding from Kima Ventures with participation from individual investors.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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