Daily Deal Activity 06/05/14

Marketing Technology

search & discovery

Elasticsearch, which provides open source big data search and analytics software that is designed for both structured and unstructured data across distributed machines, has raised $70 million in Series C funding led by New Enterprise Associates, with participation from Benchmark Capital and Index Ventures. The company, which has now raised $104 million in funding to date plans on using the new capital to accelerate global awareness of its solution, for product development, and expand its sales organization.

sfa/lead management, mrm/workflow management, crm

SAVO Group, which provides cloud-based sales enablement technology and consulting solution, has raised $35 million in funding led by Goldman Sachs, with participation from Sterling Partners and SAP Ventures. The company, which has now raised $84 million in total funding, plans on using the new capital to expand global operations and further develop its suite of sales and marketing applications.

Digital Media/Commerce

gaming, social media/apps, mobile content/apps

Israel-based Dragonplay, a developer and publisher of social games for mobile devices and social networks, was acquired by Bally Technologies (NYSE:BYI), a gaming company, designs, manufactures, operates, and distributes advanced technology-based gaming devices, for $100 million.

Digital Advertising

digital video

Russia-based video advertising platform Buzzoola, has raised $2 million in funding from I2BF Global Ventures. The company plans on using the new capital to develop its product, as well as support its U.S. market launch.

digital video

Sports-focused online media startup The Whistle Sports Network, has acquired Youtube channel The Lacrosse Network. The Lacrosse Network will add more than 210,000 subscribers, who view 2.3 million videos monthly, to The Whistle. The acquisition gives The Whistle access to TLN’s live broadcasts of lacrosse games, documentaries, features, highlight reels and library of original programming. Terms were not disclosed.

mobile marketing

Namo Media, which offers online advertising services for mobile applications, was acquired by social networking platform Twitter (NYSE:TWTR). The combined platform would integrate social media ads into mobile apps and mobile websites. Terms were not disclosed.

Agency & Marketing Services

digital agency

UK-based creative events agency The Fresh Group, which provides event management, design, and advertising services, was acquired by private equity firm NVM, for $9.6 million.

digital agency

India-based boutique advertising agency Temple Advertising was acquired by WPP’s wholly owned operating company, China-based Bates CHI &Partners, which provides marketing advertising services. Terms were not disclosed.

public relations

Crispin Porter + Bogusky,a provider of advertising and branded creative content, has acquired UK-based global communications network, The House Worldwide. Terms were not disclosed.

retail services

RAPP, a multichannel marketing agency and part of The DAS Group of Companies, a division of Omnicom Group, has acquired Haygarth, a UK-based brand and retail agency specializing in FMCG and retail marketing. Terms were not disclosed.

Technology & Communications

big data technology

UK-based big data solutions provider Big Data Partnership, has raised $2.1 million in funding led by Beringea. The company plans on using the new capital to accelerate the growth of the core team including engineering, data science, and sales and marketing.

cloud storage

Cloud software company Infrascale, which develops a data protection and management platform for high volume cloud storage, has raised $16.3 million in Series B funding led by Carrick Capital Partners. The company plans on using the new capital to grow and expand its product line through the strategic acquisition of Everysync Solutions, which expands the company’s data protection offering.


engineering software

E2open (Nasdaq: EOPN) has acquired Serus Corp., a provider of operations management software for manufacturing, for reportedly $18.5 million at closing and up to another $7.5 million in earnouts. Serus had raised around $10 million in VC funding from Diamondhead Ventures, OVP Venture Partners, Samsung Venture Investment, and Zap Ventures.

erp software

NCS Software, a provider of ERP software and services, has acquired Australia-based Chameleon Technology, a provider of The two businesses will be merged under the new NCS Chameleon brand and run as a single entity establishing a significant software and services group across the ANZ market.

software development tools

Web and mobile software development services provider Intersog, has acquired Ukraine-based IT outsourcing company SoftTechnics, for $2.5 million. The acquisition is expected to boost the efficiency of all software development activities as well as give new momentum to the Ukrainian apps and games development market.

Information & Business Services


Spain-based PackLink, which provides online shipping solutions for consumers and businesses, has raised $9 million in Series B funding led by Accel Partners, with participation from Active Venture Partners. The company plans on using the funding to accelerate the international expansion of its consumer platform and release a business-focused offering.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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