Daily Deal Activity 06/04/14

Marketing Technology

analytics & reporting

Ireland-based Profitero, a provider of a competitor price monitoring technology, has raised $8 million in funding led by Polaris Partners.  The company plans on using the new capita to expand the company and hire team members.

content management, Mobile content/apps

China-based content distributor Toutiao, has raised $100 million in Series C funding led by Sequoia Capital. Toutiao is a personalized news feed reader app that puts together third-party content for users by analyzing data taken from the reader’s social networking accounts and other services. The new capital will be used for development of the company’s technology and mobile internet content.

online targeting/optimization, analytics & reporting

France-based advertising technology company Alenty, which provides ad-exposure efficiency measurement and optimization technologies for ad networks, was acquired by AppNexus, which provides a real-time advertising platform for global ad networks, DSPs, and online advertising companies. Terms were not disclosed.

Digital Media/Commerce


Urban Remedy, a provider of juice cleansing, meal replacement, and healthy snack delivery service, has raised $5 million in Series A funding led by Venture51. The company intends on using the new capital to expand operations, hire team members, and increase marketing initiatives.


France-based online video game service provider Metaboli, has sold its white label digital store division to Nexway, a developer and operator of an eCommerce platform for software and game publishers. The assets acquired compliments Nexway’s digital commerce-as-a-service solutions for publishers. Terms were not disclosed.


India-based multi-player gaming company Octro, has raised $15 million in Series A funding led by Sequoia Capital. The company plans on using the new capital to scale operations.

mobile content/apps

Fitness mobile application provider Sworkit, was acquired by Nexercise, a mobile platform that rewards individuals to lose weight and stay fit. Nexercise will utilize the Sworkit platform to provide customized circuit training workouts to its community of more than 3 million users. Terms were not disclosed.

niche content

ALM Media, a provider of business news and information, was acquired by venture capital and private equity firm Wasserstein & Co., from Apax Partners and The Royal Bank of Scotland Group (LSE:RBS). Terms were not disclosed.

Digital Advertising

online lead generation

emedia Communications, a provider of lead generation services to companies such as Hewlett Packard and Google, was acquired by digital media company Ziff Davis, from Reed Business Information. Terms were not disclosed.

online lead generation

Germany-based Finanzchef24, a company operating a financial marketplace portal that uses a direct marketing model to target small businesses and self-employed individuals, has raised $5.4 million in funding led by Target Partners and Mercura Capital. The company intends on using the new capital to further expand marketing activities.

search marketing, local search

Local advertising technology company Yext, has raised $50 million in Series F funding that reportedly values the company at $525 million. The round was led by Insight Venture Partners, with participation from Sutter Hill Ventures and Institutional Venture Partners. Yext previously raised around $65 million. This will be Yext’s last round of funding before prepping to go public in 2015.

Traditional Media

entertainment media

UK-based 360 Production, which produces factual content for television, mobile, and online platforms, was acquired by Rare Television, which also provides entertainment media content, from Impossible Pictures. Terms were not disclosed.

entertainment media

UK-based music publisher operator Kobalt Music Group, which provides a music royalties platform, has raised $140 million in funding from Balderton Capital and MSD Capital.


collaboration software

Germany-based collaborative services provider Synchronite, was acquired by LivePerson (Nasdaq:LPSN), a provider of digital engagement solutions that facilitate real-time assistance and expert advice. Terms were not disclosed.

engineering software

Axium, a provider of project-focused software solutions for architectural and engineering firms, was acquired by Deltek, a provider of enterprise software and information solutions for project-focused organizations. Terms were not disclosed.


Italy-based KKT, which provides SaaS-based vehicle routing solutions for businesses to optimize their fleets and mobile resources, was acquiredby Fleetmatics Group (NYSE:FLTX), a provider of SaaS fleet management solutions for small and medium-sized businesses. Terms were not disclosed.

hr software

HR and talent management solutions provider Aasonn, has raised $20 million in equity funding led by LLR Partners.

hr software

WhoKnows, which monitors employees’ searches, LinkedIn profiles, and other resources to create skills and expertise profiles for each employee, has raised an undisclosed amount in additional Series A funding from Intel Capital. The company had previously raised $4.5 million from Intel Capital, PivotNorth Capital, and Citrix Systems. The company plans on using the new capital for its marketing and sales efforts.

Information & Business Services

credit/risk management

TrialScope, a provider of clinical trial transparency and compliance solutions, has raised $10 million in funding led by Edison Ventures, with participation from Dublin Capital Partners and NewSpring Capital. The company has also acquired substantially all Deloitte Analytics assets.

HR information, hr software

Gild, a company offering and HR and recruiting platform that offers hiring solutions to inform companies about prospects and provide social insights for hiring teams to engage prospect, has raised $13.5 million in Series B funding from Menlo Ventures, with participation from Globespan Capital Partners, SAP Ventures, and Correlation Ventures. The company, which has now raised $27 million in funding to date, plans on using the new capital to scale its business.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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