Daily Deal Activity 05/27/14

Marketing Technology

analytics & reporting

France-based advertising technology startup TVTY, has raised $4.5 million in funding led by Partech Ventures, 360 Capital Partners, and unnamed angel investors. The company plans on using the new capital to expand its business.

content management

Acquia, a developer of an open-source content management system, has raised $50 million in funding led by New Enterprise Associates, Split Rock Partners, with participation from North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. The company, which has now raised nearly $117 million in funding to date, plans on using the new capital to scale sales and marketing, as well as increase investments in its channel.

social technology, mobile marketing

eDealya,which provides an online platform that monetizes social media feeds for brands, was acquired by mobile demand-side platform Human Demand. The acquisition brings additional mobile audience datasets to Human Demand’s clients. Terms were not disclosed.

social technology

Social media marketing platform for real estate agents ReachFactor, was acquired by video marketing provider RealBiz Media Group (OTCPK:RBIZ). The acquisition gives RealBiz access to the 250,000 agents who have subscribed to ReachFactor’s marketing newsletter. RealBiz plans to integrate ReachFactor’s marketing tools into its own suite of products. Terms were not disclosed.

Digital Media/Commerce


Russia-based Dream Industries, which operates an online bookstore and music streaming platform, has raised $3 million in Series A funding led by Ulmart. The company plans on using the investment for global expansion of its “Bookmate” platform, as well as further its content acquisition.

gaming, mobile content/apps

China-based Coco Play, a developer of educational apps and games for children, was acquired by children’s app publisher TabTale. The acquisition will enable TabTale to extend its reach into China, as well as expanding its overall global presence. Terms were not disclosed.


IGA Worldwide, which provides in-game advertising solutions, has sold its technology to RapidFire, which also provides an in-game advertising network. IGA’s Radial Network will replace the pre-existing RapidFire in-game ad technology. Terms were not disclosed.

mobile content/apps

Canada-based BitLit, a provider of an application for readers to purchase an ebook edition of their print book, has raised an undisclosed amount of funding led by Three Angels Capital and BDC Venture Capital. To date, the company has partnered with 85 publishers including O’Reilly, Other Press, ECW Press, Osprey Group, Greystone Books, and Berrett-Koehler.

mobile content/apps, financial technology

Check (fka PageOnce), which offers a web and mobile app to help consumers track and pay bills, was acquired for $360 million by Intuit (Nasdaq:INTU), a provider of business and financial management solutions for small businesses, consumers, and accounting professionals. Prior to the acquisition, Check had raised nearly $50 million in funding from such firms as Menlo Ventures, Canvas Ventures, Pitango Venture Capital, and TriplePoint Ventures.

mobile content/apps

Mobile music video application developer Eyegroove, has raised $1.3 million in angel funding led by angel investors such as Aditya Agarwal (VP, Engineering at Dropbox). Eyegroove has launched a free app that allows users to choose a piece of streaming music, record video, and add instant interactive effects.

mobile content/apps, social media/apps

Healthcare Magic, a provider of a medical advisory service with an online network of approximately 15,000 general physicians, was acquired for $6 million by Ebix (Nasdaq:EBIX), a provider of software and eCommerce solutions to the insurance industry. Ebix will integrate the services from this acquisition into its A.D.A.M. Health Division. Terms were not disclosed.

mobile content/apps, social media/apps

Ireland-based WholeWorldBand, a provider of a mobile music platform that combines audio and video to create a virtual recording studio, has raised $6.8 million in funding led by IIU and Balderton Capital. The videos created with the WholeWorldBand mobile app can be shared on social media networks such as Facebook, Soundcloud, and Twitter.

Agency & Marketing Services

digital agency

Germany-based advertising agency Heimat Webagentur, has sold a majority stake to Omnicom’s advertising agency TBWA Worldwide. For Omnicom, it’s the first confirmed acquisition by the holding company or one of its agencies since the collapse of the planned merger with Publicis Groupe earlier this month. Terms were not disclosed.

experiential marketing

Mktg (OTCPK:CMKG), which develops, manages, and executes sales promotion programs, was acquired by Dentsu Aegis Nework’s newly formed subsidiary Aegis Lifestyle, for a reported $52 million.

Traditional Media

entertainment media

IP incubator Glass Elevator Media has merged with Killer Films, an indie film production company. The combined companies will merge to form “Killer Content”, which will focus on mainstream and multi-screen storytelling. Terms were not disclosed.

Technology & Communications

big data technology, analytics & reporting

Apixio, which provides big data analytics for the healthcare market, has raised $13.5 million in Series C funding led by Bain Capital Ventures. The company, which has now raised $22.6 million in funding to date, plans on using the new funds to support rapid growth of its Risk Adjustment solutions.



Risk IDS, a provider of risk-based authentication solutions to the global banking industry, was acquired by VASCO Data Security (NasdaqCM:VDSI), which designs, develops, and markets security systems to secure and manage access to user digital assets. VASCO will integrate Risk IDS’ risk-based authentication technology into future product offerings. Terms were not disclosed.

data management, healthcare

Data management platform Aver Informatics, has raised $8.5 million in Series A funding led by Drive Capital and GE Ventures. The company, which has now raised $11 million in funding, plans on using the new capital to accelerate growth, as well as expand its engineering and sales team.


Netherlands-based AerData Group, which provides integrated software solutions for engine fleet planning and record management, was acquired by The Boeing Company (NYSE:BA), which designs, develops, manufactures, sells, services, and supports the aerospace industry. With the acquisition, AerData will have access to a broader global support network that will expand its customer base. Terms were not disclosed.

infrastructure software

Bit Stew Systems, which develops a Web-based software platform for utility companies, has raised $3.5 million in credit facility funding led by Silicon Valley Bank. The new capital will be used by Bit Stew to invest in market strategy.

Information & Business Services

credit/risk management

Germany-based property claims management provider Sachcontrol, was acquired by Solera (NYSE:SLH), provides software and services to insurance companies. The acquisition expands Solera’s reach in Germany and Austria. Terms were not disclosed.

it consulting/systems integration

France-based IT solutions provider Bull Societe Anonyme (ENXTPA:BULL), was acquired for $924 million  by Atos (PARIS:ATOS), which also offers information technology services. The transaction was done at a valuation of 0.3x revenue and 6.8x EBITDA.

it consulting/systems integration, healthcare consulting

C3i, a provider of technical support services for life sciences companies, was acquired by Telerx Marketing, which offers outsourced customer care services and solutions. The acquisition will enable Telerx to add on global capabilities with C3i’s client base.  Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: