Daily Deal Activity 05/06/14


analytics & reporting

Online attribution company Adometry, which provides pay-per-click (PPC) and Web traffic technology solutions, was acquired by Google (NasdaqGS:GOOG). Adometry had previously raised $8 million in funding in early 2013 from Austin Ventures, Shasta Ventures, and Sierra Ventures. Terms were not disclosed.

analytics & reporting

Converto, which provides a big-data tool for online marketers, was acquired by AOL (NYSE:AOL). AOL is paying $89 million in cash at closing plus $2 million in converted stock awards and up to $10 million if certain goals are met over 17 months. This transaction follows the recent announcement of ONE by AOL, a programmatic enterprise platform that provides brand insight and actions across all screen formats. Convertro will provide AOL’s customers with the ability to manage the consumer journey across the entire purchase funnel and across all channels. Converto had previously raised $5 million in venture capital funding from DAG Ventures, MHS Capital, and Bessemer Venture

Marketing Technology

analytics & reporting

AirPR, a provider of Web and social media analytics platform for advertising, marketing, and public relations, has raised $4 million in Series A funding led by Mohr Davidow Ventures, with participation from Crosslink Capital, Correlation Ventures, and other angel investors. The company had previously raised $1 million in seed funding.

analytics & reporting

BrandAds, a provider of video advertising campaigns measurement for advertisers, was acquired by Extreme Reach, a provider of integrated TV, online, and mobile advertising solutions. The acquisition provides Extreme Reach’s advertising clients with a real-time video ad measurement solution that includes audience measurement, brand safety, research, and social monitoring in one unified platform. Terms were not disclosed.

content management

Blogging services provider Automattic, has raised $160 million in Series C funding at a $1.2 billion valuation. The investment was led by Insight Ventures, with participation from Endurance, True Ventures, Tiger Global Management, Iconiq, and individual investors. The company plans on using the new capital to expand operations.

online targeting/optimization

Online ad targeting solutions provider Adchemy, was acquired by @Walmartlabs, a developer of eCommerce technologies and big data platforms. Adchemy had previously raised nearly $120 million in funding from investors August Capital, Mayfield Fund, Hellman & Friedman, and Microsoft. It was reported that the acquisition was mainly an “aqui-hire”.

social technology

Social insights provider Mashwork, has raised $1.5 million in funding led by private investors. The company will use the new capital raised to launch and continue development of its platform.

Digital Media/Commerce


Israel-based classified ads website Yad2, was acquired by Axel Springer Digital Classifieds from online services provider Walla Communication, for $228 million. Walla purchased 75 percent of Yad2 four years ago for $30 million and acquired the remaining 25 percent last November.

mobile content/apps

Mobile events booking application Nixter, was acquired by mobile social networking application Skout. Nixter will be kept as a separate application and brand, although it will be heavily integrated into Skout. Terms were not disclosed.

social media/apps, mobile content/apps

Mobile photography platform VSCO, which allows photographers and designers to share their work, has raised $40 million in Series A funding led by Accel Partners, with participation from Goldcrest Investments. The new capital raised will be used to build out the company’s photo-focused creative community.

Digital Advertising


Finland-based game developer Boomlagoon, has raised $3.6 million in funding led by Northzone, Inventure, 360 Capital Partners, with participation from angel investors. The company will use the new capital raised to continue building mobile games.

mobile marketing

LYFE Mobile, a mobile demand side platform and data management platform, was acquired by Blinkx, which operates an Internet media platform that connects digital consumers with advertisers. Terms were not disclosed.

Agency & Marketing Services

digital agency

South Africa-based digital marketing agency Quirk, was acquired by UK-based advertising holding company WPP (LSE:WPP). Quirk has five agencies across Africa and London. The acquisition is the third WPP has made in the past two weeks. Terms were not disclosed.

experiential marketing

Out-of-home advertising company Brite Media Group, has sold its experiential marketing division to re:fuel agency, a provider of youth, college, military, and multicultural marketing and media placement. The acquisition will further strengthen re:fuel agency’s growing presence in the experiential marketing space. Terms were not disclosed.

Traditional Media

digital place-based media

Screenvision, a provider of cinema advertising, marketing, and media solutions, was acquired by in-theatre media network operator National CineMedia (NasadqGS:NCMI), from Shamrock Capital for $375 million.

Technology & Communications

big data technology, bi tools

Big data analytics and business intelligence startup Cirro, has raised an undisclosed amount of Series A funding from GE Ventures. The new capital raised will be used to expand Cirro’s product lines, scale the company’s professional services, and increase sales and marketing activities.


application management

Boston and Israel-based Perfecto Mobile, which develops solutions for testing and monitoring mobile apps and websites, has raised $20 million in funding led by FTV Capital, with participation form Carmel, Vertex, and Globespan Capital Partners. The new capital will be used for product development and continued international expansion.

collaboration software, engineering software

Flux, a provider of collaborative design software for the construction industry, has raised $8 million in funding led by DFJ, with participation from Borealis Ventures and individual investors. With the new capital the company plans on continuing the development and testing of its software.

data management

Sweden-based ReadSoft (OM:RSOF B), a provider of business data and information management solutions, was acquired by printing and imaging products company Lexmark (NYSE:LXK), for a reported $182 million at a valuation of 1.5x revenue and 28.0x EBITDA.


Poland-based IT company PLVision, which provides software outsourcing and engineering services, has acquired Ukraine-based OSTWARE Services, which offers software engineering and testing services. Terms were not disclosed.

erp software, hr software

Denmark-based Planday, a provider of workforce scheduling and payroll SaaS solutions, has raised $3.8 million in funding from Creandum. The new capital raised will be used for global expansion.

Information & Business Services


China-based mapping company NavInfo, which provides navigable digital map data, traffic information, and automotive integrated information services, has sold an 11.3 percent stake to Tencent Holdings (SEHK:700) for approximately $187 million.

it consulting/systems integration

Park Place International, a provider of cloud services and systems integration for medical IT software, has received a minority growth investment from WestView Capital. The company plans on using the investment to continue to expand its product.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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