Daily Deal Activity 05/05/14

Marketing Technology

ad serving

Adcade, a provider of mobile ad serving developments that offer advertisers, has raised $5 million in Series A funding led by Polaris Partners, ff Venture Capital, and Quotidian Ventures. The company, which has raised $6.5 million over two rounds, intends on using the new funds to expand technology, operations, and sales and marketing.

bi tools

iCharts, a provider of charting tools for users to brand, market, and share their data, has raised $2 million in debt funding, led by private investors. The company previously raised $3.1 million in Series A funding.


Optimizely, a startup that helps companies A/B test different versions of their websites, has raised $57 million in Series B funding led by Andreessen Horowitz, with participation from Benchmark Capital and Bain Capital Ventures. The company, which has now raised $88 million in funding to date, plans on using the new capital to accelerate its mobile platform.

sfa/lead management

eVariant, a developer of marketing automation software, has raised $18.3 million in Series B funding led by Lightspeed  Venture Partners, with participation from Dignity Health, Salesforce.com, and Health Enterprise Partners.

social technology

UberMedia, a provider of a platform that leverages social and location signals to improve results of mobile advertising campaigns, has raised $8 million in funding led by Blue Chip Ventures and Gordon Crawford. The company, which has now raised $34.6 million in funding to date, will use the new capital to accelerate product development.

Digital Media/Commerce


Peer-to-peer lending marketplace Prosper Marketplace, has raised $70 million in funding led by Francisco Partners, with participation from Institutional Venture Partners and Phenomen Ventures. The company will use the new capital to expand its business, advance its technology, and hire new team members.


France-based car rental startup Drivy, has raised $8.3 million in Series A funding led by Index Ventures and Alven Capital. The company plans to use the newly raised funds for product development, team expansion, and international growth.


Kabbage, a provider of financial services data and marketing solutions for online merchants, has raised $50 million in Series D funding led by SoftBank Capital, with participation from TCW/Craton, Lumia Capital, UPS Strategic Enterprise Fund, Thomvest Ventures, BlueRun Ventures, Mohr Davidow Ventures, and individual investors. The company, which has now raised $106 million in funding to date, plans on using the funds for product development, new partnerships, and international expansion.


Social game publisher Plaor, was acquired by CrowdGather (OTCPK:CRWG), a social networking Internet company that engages in developing and hosting forum based Websites, for $5.2 million.  The acquisition marks a shift the company is making towards mobile apps, social gaming, and hosted forums rather than its wholly owned and operated forum network.

social media/apps

UK-based Tripbod, a travel website that connects travelers to local experts, was acquired by online travel company TripAdvisor (NasdaqGS:TRIP). Terms were not disclosed.

Digital Advertising

comparison shopping

Indonesia-based price comparison engine PriceArea 1, was acquired by South Korea-based mobile app development company Yello Mobile. PriceArea 1 had raised VC funding from GREE Ventures and East Ventures.

Agency & Marketing Services

digital agency

Digital marketing agency Nimble Candle, which specializes in SEM/PPC and display advertising campaigns, was acquired by Chicago Style SEO, an internet marketing company specializing in analytics, paid placement, search engine optimization, and brand strategy. Terms were not disclosed.

Traditional Media

consumer book publishing, consumer magazing publishing

F+W Media, which publishes and markets magazines, titles, and books, has sold a majority stake to private equity firm Tinicum. Tinicum’s investment will strengthen F+W’s ability to target larger-scale acquisitions in order to build out its core categories of craft, art, writing, design, lifestyle, and outdoors. In the past two years, the company has completed multiple acquisitions, including craft-focused companies Interweave and New Track Media. Terms were not disclosed.


collaboration, mrm/workflow management

Smartsheet.com, a provider of an online project management and collaboration tool, has raised $35 million in funding led by Sutter Hill Ventures, with participation from Insight Venture Partners and Madrona Venture Group. The company will use the new funding to expand globally and further develop its tool.


iSystems, a provider of payroll, tax, and HR management SaaS for service bureaus, was acquired by private equity firm Silver Oak Services Partners. Terms were not disclosed.


Cyber-security startup Area 1 Security, has raised $2.5 million in seed funding led by Kleiner Perkins Caufield & Byers, Cowboy Ventures, Data Collective, First Round Capital, Allegis Capital, and individual investors. The company plans on using the new capital to further develop and scale its product.

Information & Business Services

marketing data

UK-based Rangespan, a provider of market data to online retailers, was acquired by Google (Nasdaq:GOOG). Rangespan had previously raised $5 million in funding led by Octopus Investments. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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