Daily Deal Activity 04/24/14

Marketing Technology

commerce management

Payment and eCommerce service provider 2 Checkout.com, has raised $60 million in funding led by Chicago Growth Partners and Trident Capital, with participation from management and individual investors. The new capital will be used to accelerate expansion of its platform.

online targeting/optimization

Optimization technologies provider JasperLabs,was acquired by DataXu, an ad technology company offering a real-time, automated, self-learning decision-support system that matches advertisers, publishers, and Web users. DataXu had raised $55 million in funding led by Atlas Venture, Menlo Ventures, Thomvest Ventures, and Flybridge Capital.

online targeting/optimization, analytics & reporting

Cross-device targeting and measurement technologies provider Tactads, was acquired by digital media-buying platform MediaMath. With the acquisition Tactads will be integrated into TerminalOne, these technologies will provide advertisers the ability to communicate with consumers and unify marketing efforts across smartphone, tablet, laptop, desktop, and other devices. Terms were not disclosed.

Digital Media/Commerce

mobile content/apps

Finland-based ProtoGeo Oy (Move app), a developer of a mobile application that tracks the distance consumers walk or run and measures the calories burned, was acquired by Facebook (Nasdaq:FB). With the Moves app, Facebook can enter the fitness tracking market without developing its own wearable computing hardware. Terms were not disclosed.

mobile content/apps

Mobile email application developer Stitch, has raised $3.3 million in seed funding led by Eniac Ventures, Freestyle Capital, Foundation Capital, Google Ventures, SparkLabs Global Ventures, SoftTech VC, Tekton Ventures, TriplePoint Ventures, as well as individual investors. The company plans to use the funding to further develop its productivity platform.

social media/apps, mobile content/apps

Zippler, a geo-location based application and social network, was acquired by Canada-based Genius Properties, a company that acquires mineral properties. The acquisition will allow Genius Properties to enter the social location mobile market. Terms were not disclosed.

Digital Advertising

digital video

MovieClips, which operates a software platform for brand content management on YouTube, and tools to monitor and monetize videos, was acquired by Fandango, an NBC Universal company offering online movie and entertainment destinations. The MovieClips acquisition will enable Fandango to expand the moviegoer experience across more platforms with broader product offerings in video, content, and movie discovery.  Terms were not disclosed.

Agency & Marketing Services

public relations

The Sterling Corporation, a strategic communications company serving corporations, trade associations, issue advocacy groups, and political organizations, was acquired by Lambert, Edwards & Associates, a provider of public relations and investor relations services. Sterling will remain a separate company and continue to operate under its existing brand. Terms were not disclosed.

Traditional Media

b-to-b media

WebCongress, which produces global digital marketing and strategy events, was acquired by Cannabis Capital (OTCBB:CBCA), a firm specializing in business development, high tech pharmaceutical development, and medical technology, for$1.9 million.

b-to-b media

Wired Business Media, a provider of business-to-business (B2B) information to technology professionals, has acquired the ICS Cybersecurity Conference series, an organizer of cybersecurity-focused events for the industrial control systems sector. Terms were not disclosed.

radio, magazine publishing

Radio broadcasting company Ludwig Enterprises (OTCPK:LUDG), merged with Floss Publishing, a publisher of magazines. The merger adds Floss Publishing and its assets including FLOSS Magazine, flossmagazine.com, floss4life Foundation and Ocean View Media, Inc. into Ludwig Enterprise’s roster. The deal will also expand Floss Publishing’s brand offerings, with a particular focus on FLOSS Magazine’s offerings including print, social media and online platforms. Terms were not disclosed.

Technology & Communications

financial technology

ShopKeep POS, which offers cloud-based iPad point of sale solutions to retailers, has raised $25 million in Series C funding led by Thayer Street Partners, with participation from Canaan Partners, TTV Capital, and Tribeca Venture Partners. The company, which has now raised $37.2 million in funding to date, plans on using the new capital to expand its team and introduce its new mobile point-of-sales system to merchants.


healthcare software, collaboration software

CareInSync, a company that designs collaborative patient care software solutions, was acquired by Hearst Corporation’s healthcare group, Hearst Health. CareInSync, will become part of Zynx Health, a provider of evidence and experience-based clinical improvement solutions. Terms were not disclosed.

hr software

WorkForce Software, a provider of workforce management solutions for organizations, has sold a majority equity stake to Insight Venture Partners. The company will use the new money for global expansion and to scale operations. Terms were not disclosed.

erp software

Cloud-based accounting applications provider FinancialForce.com, has raised $50 million in funding led by Advent International. The company plans on using the new capital to expand its cloud-based offerings. The funds will also enable the company to accelerate investments in all facets of the business including product development, sales, marketing and customer support.

infrastructure software

Synack, a company that has created a system to crowdsource security testing, has raised $7.5 million in Series A funding led by Kleiner Perkins Caufield & Byers, with participation from Google Ventures, Allegis Capital, Greylock Partners, and individual investors. The company had previously received $1.5 million in seed funding, and will use the new capital to expand its team and further develop its security platform.

security software, collaboration software

Document security solutions developer DocTrackr, was acquired by Intralinks Holdings (NYSE: IL), a SaaS provider of inter-enterprise content management and collaboration solutions, for $10 million. DocTrackr had raised $2 million in seed funding from Polaris Venture, Atlas Venture, and Common Angels.

Information & Business Services

healthcare information

Liberate Ideas, a mobile and cloud-based service that medical authorities use to create and share patient educational slides, was acquired by NexJ Systems (TSX:NXJ), a provider of cloud-based software delivering enterprise solutions to the financial services, insurance, and healthcare industries, for $2.7 million. Liberate adds point-of-care patient education to the NextJ Connected Wellness platform which already includes patient shared care plans and personal health coaching.

healthcare information

Vonlay, a healthcare technology consulting firm that specializes in clinical information systems and electronic health records (EHR) implementations and optimizations, was acquired by Huron Consulting Group (NasdaqGS:HURN), a provider of operation and financial consulting services.

hr information

PayScale, an online provider of employee compensation data, was acquired by Warburg Pincus, which marks its fourth acquisition of a technology company in the past three weeks. The deal is valued up to $100 million. Payscale will use the money from the buyout to support marketing and sales initiatives and new hires. Payscale had raised over $33 million in funding from Montlake Capital, Madrona Venture Group, Fluke Venture Partners, Trinity Ventures, Allen & Co., and SAP Ventures.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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