Daily Deal Activity 04/23/14

Marketing Technology

analytics & reporting

HackSurfer, a data analytics company focused on collecting, storing, and analyzing cybercrime information from open source, Web, social media, user, and proprietary partner source, has raised $3.5 million in funding led by Boulder Ventures and CNF Investments. The company plans on using the new funding to expand its marketing and sales efforts, which includes its cloud-hosted and SaaS products.

analytics & reporting, social technology

Piqora, a marketing and analytics service provider for visual social networks such as Pinterest and Instagram, has raised $7.7 million in Series A funding led by DFJ, with participation from FreeStyle Capital, Baseline Ventures, Lazerow Ventures, Firebolt Ventures, and Altos Ventures. The new round brings the company’s total financing to $11 million. The company will use the new capital to expand its team.

bi tools

Noetix, a provider of business intelligence and data analytics software, will merge with Kalido, a provider of data management, data warehouse, and business intelligence software. The merged companies will be called Magnitude Software. Terms were not disclosed.

online targeting/optimization

Korrelate, a company that measures campaign performance that is based on offline sales, was acquired by marketing information services provider J.D. Power and Associates, which operates as a subsidiary of McGraw Hill Financial. The acquisition allows J.D. Power to help automakers, dealers, third-party automotive websites, and advertising agencies to evaluate their websites and online marketing efforts. Terms were not disclosed.


Cloud-based business communications company CorvisaCloud, has raised $13 million in funding from parent company Novation Companies (OTCQB:NOVC), which owns and operates early-stage businesses in the technology-enabled services industry.

Digital Media/Commerce


Germany-based Delivery Hero, an online food ordering and delivery platform, has raised $85 million in Series F funding led by Luxor Capital Group. The company, which has raised $307 million in funding to date, will use the new capital to continue expansion throughout Germany. The company now includes some 60,000 restaurants in its network across 14 countries, which include both markets in Western Europe as well as Asia.

ecommerce, classifieds/auctions/p-to-p

Online marketplace for creative technology Grand St., was acquired by Etsy, an operator of an online marketplace to buy and sell handmade products and supplies. Grand St. had previously raised $1.3 million in seed funding from First Round Capital, David Tisch, Gary Vaynerchuk, betaworks, Collaborative Fund, MESA+, Quotidian Ventures, and Undercurrent. Terms were not disclosed.

ecommerce, classifieds/auctions/p-to-p

The Happy Writers, an online platform where screenwriting professionals read and analyze users’ scripts, as well as offer screenwriting classes, was acquired by Stage32, a social network for film, television, and theater professionals. Terms were not disclosed.

niche content

The Recruiters Lounge, which operates as a blog that offers employment news, articles, comics, videos, podcasts, was acquired by Xceptional HR Consulting, which provides human resources, recruiting, and healthcare consulting services.  Terms were not disclosed.

social media/apps, mobile content/apps

Logrado, which owns and operates a social and mobile platform that enables colleges to provide coaching to students to increase retention, was acquired by InsideTrack, which provides student coaching services to colleges and universities. The acquisition enhances InsideTrack’s ability to deliver coaching through a broad range of formats. Terms were not disclosed.

Agency & Marketing Services

digital Agency

Web development agency ShiftEight, was acquired by product design and development company Makeable. The acquisition of ShiftEight brings additional creative technology and development scale to Makeable. Terms were not disclosed.

public relations

UK-based public relations firm Redleaf Polhill, which provides full service communications to deliver campaigns to its clients, has sold a 51 percent stake to Porta Communications (AIM:PTCM), a provider of corporate communications, marketing, and advertising services, for $3 million, at a valuation of 5.9x EBITDA. Porta Communications has an option to acquire the remaining 49 percent stake over the following three years.

Technology & Communications

data center technology

Pure Storage, an all-flash enterprise storage array company, has raised $225 million in Series F funding at a valuation north of $3 billion. The investment was led by Wellington Management, with participation from T. Rowe Price, Tiger Global, Greylock Partners, Index Ventures, Redpoint Ventures, and Sutter Hill Ventures. The company, which has now raised nearly $475 million in funding to date, will use the new capital for research and development.

enterprise mobility

Now Meeting, a company providing mobile enterprise solutions that help teams communicate using video, audio, and text messaging, was acquired by 9Slides, a provider of a communication tool that allows users to create online presentation videos and slides. The acquisition will allow 9Slides to enter the mobile communication market. Terms were not disclosed.

mobile infrastructure

InVisage Technologies, a provider of image-capture technology for smartphones and other mobile devices, has raised $18 million in funding led by GGV Capital, Nokia Growth Partners, RockPort Capital, InterWest Partners, Intel Capital, and OnPoint Technologies. The company has raised $100 million in investments to date.


application management software

Czech Republic-based application management software provider Codasip, has raised $2.8 million in funding led by Credo Ventures, with participation from multiple private investors. The company will use the new round of funding to further develop its technology.

collaboration software

Social learning platform Declara (fka Pierson Labs), which offers collaboration, semantic search, and analytics tools, as well as features for mentoring, peer assessment, and progress tracking, has raised $16 million in Series A funding  at a  valuation of $100 million. The investment was led by Data Collective, Founders Fund, GSV Capital, and Catamount Ventures. The company has now raised $21 million in funding and plans on using the new money to continue expanding its services.

erp software

Axiom EPM, a provider of performance management solutions for budgeting and forecasting, reporting and analytics, strategy management, and capital planning, was acquired by financial and capital advisory company Kaufman, Hall & Associates. The Axiom EPM brand will continue and operate as a wholly owned subsidiary of Kaufman Hall. Terms were not disclosed.

security software

Cybersecurity startup Sentinel, which provides a predictive engine to detect suspicious activities and stops attacks on desktops and mobile devices, has raised $12 million in funding led by Tiger Global Management. The company has now raised $14.5 million in funding and plans on using the new capital to convert its current beta users into paying customers.

Information & Business Services

it consulting/systems integration

Nexus IS, which provides voice, video and Web collaboration, conferencing, and network integration solutions to organizations, was acquired by South Africa-based Dimension Data, a company offering outsourced IT and communications solutions. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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