Daily Deal Activity 03/19/14

Digital Media/Commerce


Poland-based freelance marketplace for online work Zlecenia.przez.net (“Work through the Net”), was acquired by Freelancer.com, which provides freelancing, outsourced, and crowdsourcing services. The acquisition doubles the current user base of 82,500 Polish users. Freelancer will now support transactions in Poland, in addition to the Polish language, to increase the user experience for Polish users of Freelancer.com. Terms were not disclosed.

mobile content/apps, social media/apps

WedPics, which provides a mobile application that enables users to invite guests to view their real-time photo feed, comment, add photos, and interact with others at the event, has raised $1.5 million led by IDEA Fund Partners, Great Oaks Venture Capital, Triangle Angel Partners, and individual investors.

niche content, Social Media/apps

Canada-based online advertising agency Ideon Media, has acquired weekly email newsletter for mothers SavvyMom Media, and UrbanMoms.ca, which is an online community for mothers. The deal combines the SavvyMom Media properties with UrbanMoms.ca, and Ideon’s parenting site BabyPost.com to form, The SavvyMom Group. Terms were not disclosed.

Marketing Technology

analytics & reporting

Canada-based AisleLabs, which provides a platform for traditional retailers to track and analyze visitor behavior, has raised $1.5 million in funding led by IAF, Rho Ventures, Salesforce, and angel investors.

analytics & reporting

CARMA International, which provides media research and analysis services to measure in news, was acquired by media insight provider Salience Insight for a reported $100 million. With the acquisition, there will be a focus on growing CARMA’s client base and cross-matching both companies’ services, processes, and skills.

bi tools

Platfora, which provides business intelligence and a predictive analytics platform for Big Data storage software Hadoop, has raised $38 million in Series C funding led by Tenaya Capital, with participation from Citi Ventures, Andreessen Horowitz, Battery Ventures, and Sutter Hills. (The round was announced back in February)

content management

Credentials data company Parchment, which operates a SaaS platform for schools, colleges, universities, education agencies, and individuals to request, process, and deliver transcripts and other education credentials in the U.S. and internationally, has raised $10 million in funding led by The Raine Group, with participation from Novak Biddle Venture Partners. The company has now raised $45 million in funding to date, and intends on using the new capital to accelerate development and new product offerings, resources, and tools.

content management

Pebble Beach Systems, which develops automation and media management solutions for TV broadcasters, and cable and satellite operators, was acquired by communication technologies provider Vislink (AIM:VLK) for $24.6 million, at a valuation of 2.6x revenue and 11.4x EBITDA. The Pebble Beach Systems acquisition extends Vislink’s offerings to include television automation and media management services.


Sales and CRM software solutions provider Base CRM, has raised $15 million in funding led by Index Ventures and The Social+Capital Partnership. The company has raised $22.9 million in funding to date.


Fashion recommendation startup Cobrain, which provides a cross-merchant personalization engine, has raised $3 million in seed funding led by private investors. The funding will enable the company to continue building out its recommendation engine.

online targeting/optimization

Data management platform provider Knotice, was acquired by IgnitionOne, which provides digital marketing technology and solutions for advertisers, advertising agencies, and online marketing firms. The acquisition of Knotice will provide integrated digital marketing technology solution, adding data management and multi-channel digital messaging, including email-based marketing automation (ESP) capabilities, into its digital marketing Suite. Terms were not disclosed.

social technology

Heyo, which provides a social marketing platform for small enterprises, has raised $2 million in Series A funding led by Valleys’ Ventures, which was the sole investor in the round. The company will use the new funds for product development and user growth, as well as expanding team of developers.

social technology, analytics & reporting

Agency & Marketing Services

digital agency

Brazil-based advertising agency Mood, was acquired by global advertising network TBWA Worldwide. TBWA, an Omnicom Group Inc. (NYSE: OMC) advertising network, will take a majority share in Mood. The agency will keep its original name, clients, and team. Terms were not disclosed.

Traditional Media

digital place-based media, content management

Canada-based Digital signage company X2O Media, was acquired by Belgium-based Barco (ENXTBR:BAR), which designs and develops visualization solutions for professional markets for a reported $19 million. The acquisition will expand Barco’s portfolio with a complete solution to deliver enhanced and cross-divisional content distribution.

entertainment media

Viewpon.TV, which provides lifestyle entertainment shows and online listing services, was acquired by digital media holding company Beta Music Group. Viewpon complements BEMG’s operating model, which produces digital video commercials for small businesses and creates solutions to advertising and marketing challenges to increase a company’s visibility. Terms were not disclosed.

Technology & Communications

big data technology

Big data technology company Cloudera, which provides enterprise analytic data management solutions, has raised $160 million in Series F funding, at a reported $1.8 billion valuation. The investment was led by T.Rowe Price, with participation from Google Ventures and MSD Capital. The new capital raised brings the company’s total funding to $300 million. The company will use the new funds to support global expansion into Europe and Asia, as well as hire additional team members.

networking equipment

SummitIG, which provides custom network solutions and bandwith infrastructure, has raised an undisclosed amount of funding from Columbia Capital and ORIX Ventures. The company intends on using the new funds to expand its network through the Mid-Atlantic region.


hr software

Oilcareers, which provides recruitment and career related services to the Oil and Gas industry, was acquired by Dice Holdings (NYSE:DHX) for $26 million. Dice Holdings is purchasing OilCareers from the Daily Mail and General Trust PLC (LON:  DMGT).

legal software

Legal software solutions provider Esquire Innovations, was acquired by BigHand, which provides voice productivity technology. The acquisition will allow BigHand to combine its core workflow software with Esquire’s document production capabilities to deliver increased efficiency in legal document workflow. The new company will operate as a division of the BigHand Group. Terms were not disclosed.

security software

ID.me, which provides a digital verification network that allows consumers to prove who they are online while controlling how their information is shared with brands, has raised $7.5 million in funding led by private investors. The company has raised $13.7 million in funding to date.

security software

Data security solutions provider Verdasys, has raised $12 million in funding led by GE Pension Trust and Fairhaven Capital, with participation from Brookline Venture Partners.

Information & Business Services

market resarch

Reonomy, which provides financial data and analytics services, has raised $3.7 million in Series A funding led by SoftBank Capital, with participation from Resolute Ventures, High Peaks Venture Partners, KEC Ventures, and FinTech Collective.


Invenias, which provides software as a service for executive search and specialist recruitment companies, has raised $2 million in funding led by MMC Ventures. The company has raised $3.5 million in funding to date.


mobile content/apps

Microsoft is considering a purchase of Xamarin, which develops and provides software development tools for mobile applications. Xamarin has raised around $28 million in VC funding from Lead Edge Capital, Charles River Ventures, Ignition Partners and Floodgate Fund.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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