Daily Deal Activity 03/06/14

Noteworthy:

DM agency

Hawkeye Communication, which offers digital marketing and marketing consulting services, was acquired by France-based advertising and communications services provider Publicis Group (ENXTPA:PUB). Hawkeye will be rebranded as Publicis Hawkeye, and will be aligned with the Publicis Dallas agency. The new entity will operate independently and deliver data-based insight to clients. Terms were not disclosed.

Digital Media/Commerce

gaming

Spain-based gaming company Omnidrone, has raised $2 million in funding led by Nokia Growth Partners, London Venture Partners, and Kibo Ventures. The company will use the new capital to grow its team and to launch its new title.

gaming

Mobile game development and distribution company TreSensa, has raised $2 million in funding Caribou Asset Management, with participation from Tremor Video. The new capital raised will help the company expand its platform. The company has raised $3.5 million to date.

mobile content/apps, social media/apps

Trusper, which develops a mobile application and community that enables users to share personal tips on various topics such as beauty, fitness, and DIY, has raised $6.2 million in Series A funding led by DCM, with participation from individual investors.

Digital Advertising

mobile marketing

France-based Mobile marketing agency Lesmobilizers, which designs mobile experiences, was acquired by UK-based Dentsu Aegis Network, a provider of branding, media, and marketing services. Lesmobilizers will be fully integrated as a new department within the Dentsu Group’s full-service digital creative agency Isobar France, leading further development in the mobile business sector. Terms were not disclosed.

Marketing Technology

ad serving

Russia-based CityAds Media, which provides an international affiliate marketing and performance advertising platform, has raised $5 million in funding led by Klever Internet Investments. The company intends on using the funds to scales its international sales, explore new verticals, and fuel its technology development.

analytics & reporting

Ireland-based real-time marketing platform Boxever, which provides customer intelligence software solutions for the travel industry, has raised $6 million in Venture Capital funding from Polaris Partners and Frontline Ventures. The funding will be used to expand the company’s team. Boxever has raised $7 million in funding to date.

commerce management

France-based Prestashop, which provides an online platform offering an eCommerce solution, has raised $9.3 million in Series B funding led by XAnge Private Equity, Seventure Partners, and Serena Capital. The company intends on using the funding for international expansion, product development, and marketing initiatives. The new capital brings the company’s total funding to $14.3 million.

content management, digital video

Global provider of video and audio content services, Vobile has acquired Blayze, a YouTube analytics and content marketing startup. With the acquisition, Vobile will be able to achieve significant market share in the growing contents rights management business. Terms were not disclosed.

media management system

Music intelligence company The Echo Nest, which offers a platform that provides artist and song data, music services, and powers music applications for media companies and developers, was acquired by digital music-streaming service Spotify. Previous to the acquisition, The Echo Nest had raised $25 million from Commonwealth Capital Ventures, Norwest Venture Partners, Matrix Partners, and individual investors.

media management system

Operative Media, which provides online advertising and advertisement management services, has raised $11 million in Venture Debt funding led by Wellington Financial LP. The company intends on using the new financing to enhance its platform, expand global operations, and develop new offerings for publishers.

online targeting/optimization

Brandscreen, a company operating a demand side platform that connects media buyers and trading desks with real-time advertising exchanges, was acquired by Zenovia, provides a SaaS technology platform for advertisers to access viewable media from publishers. The acquisition will give buyers direct access to Zenovia’s in-view global marketplace and anti-fraud filtering platform. Terms were not disclosed. Brandscreen and Zenovia technologies will be integrated to leverage Zenovia’s recently upgraded infrastructure.

social technology

ServiceKick, which provides business owners and companies the ability to collect, manage, and display testimonials and business reviews, was acquired by Jaroop, a company offering end-to-end technology solutions for the Web. Jaroop will continue to run ServiceKick as it further builds upon the software and integrates it with its other technologies. Terms were not disclosed.

Agency & Marketing Services

design agency

Website design, development, and internet marketing company E6 Interactive, was acquired by digital marketing company Advice Media. The announcement comes just a few months following Advice Media’s purchase of New York-based Everyday Doctors, a division of Everyday Health. Terms were not disclosed.

retail, ecommerce

Technology-powered lending platform OnDeck, has raised $77 million in a Growth funding round. The investment was led by Tiger Global Management, with participation from Institutional Venture Partners, RRE Ventures, SAP Ventures, Google Ventures, First Round Capital, Industry Ventures, and individual investors. The company, which has now raised a total of $180 million in equity and over $300 million in debt financing, will use the funds for new product development, geographic expansion, as well as marketing and hiring efforts.

Technology & Communications

financial technology

Channelbrain, which provides integration solutions that allow multi-channel retailers to connect their order management system to selling channels, was acquired by Dydacomp, which offers software solutions to retailers with the essential tools and insight to grow their business and elevate the customer experience. Terms were not disclosed.

Software

collaboration software

ArchiTrek, a Web-based project collaboration tool for the architect and engineering market, was acquired by Axium, a developer of accounting and project management software. The acquisition is a strategic move by Axium to expand capabilities for A/E firms among both existing and new clients. Terms were not disclosed.

collaboration software

Polarion Software, a provider of enterprise scale browser-based ALM solution, has raised $10 million in Series A funding, led by Siemens. The company intends on using the funding to expand product development.

erp software

MDI Achieve, which offers software solutions and services to the long-term care industry and senior living communities, has acquired the assets of Right Click Software, which provides an integrated marketing, financial, and operational platform for the Assisted Living market. Terms were not disclosed.

erp software

Supply chain optimization software provider Solvoyo, has raised an undisclosed amount of funding from 3TS Capital Partners, Istanbul Venture Capital Initiative, and 212 Capital Partners. Solvyo previously raised $1 million in 2013 from 212 Capital. The new capital raised will be used to expand operations in North America and Europe.

healthcare software

Health Solutions, which offers pharmacy benefits management and healthcare information services, was acquired by health management services company Interactive Health. With the acquisition Interactive Health gains expanded capabilities. Terms were not disclosed.

infrastructure software

DigitalOcean, which provides a cloud hosting platform for developers who need to launch and scale their applications, has raised $37 million in Series A funding led by Andreessen Horowitz, with participation from IA Ventures and Crunchfund. The company previously raised $3.2 million in funding. The new capital will be used to expand the company’s team.

security software

Egress Software Technologies, which provides on-demand collaboration service to enable businesses to share information securely, has raised $3.3 million in funding led by Albion Ventures. The new capital raised will be used for worldwide expansion.

security software

Optio Labs, which develops security and productivity technologies for mobile and embedded systems, has raised $10 million in Series A funding from Optio Labs’ parent company Allied Minds, as well as private investors. The company intends on using the newly raised funds to expand engineering capacity and accelerate the development of additional solutions for commercial and embedded systems markets.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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