Daily Deal Activity 02/07/14

Digital Media/Commerce


Bloom That, an online retailer of flowers and bouquets, has raised $2 million in funding led by angel investors. The company will be using the new capital raised to expand into other metropolitan areas.


General Tools & Instruments, a maker and online retailer of specialty hand tools and electronic test instruments for consumers and professionals, was acquired by private equity firm High Road Capital Partners. Terms were not disclosed.

ecommerce, mobile content/apps

The Orange Chef, a connected kitchen startup that gives real-time nutritional information and retailer of kitchen products, has raised $3 million in funding led by Google Ventures and Spark Labs, with participation from New Enterprise Associates, Lerer Ventures, Forerunner Ventures, and individual angel investors. The company previously raised $1.2 million in seed funding in December 2013. The new capital will be used to further develop basic kitchen tools and emerging technologies.

Digital Advertising

digital video

Digital marketing services company Conversant (fka ValueClick) (Nasdaq:CNVR), has acquired SET Media, which provides digital video technology for a reported $26 million. The acquisition will add video targeting capabilities to Conversant’s personalization platform. Earlier in the week the company announced its rebranding from ValueClick to Conversant. Terms were not disclosed.

mobile marekting, digital video

Vungle, which helps mobile application developers promote and monetize their apps through in-app video trailers, has raised $17 million in Series B funding led by Thomvest Ventures, with participation from AOL Ventures, Crosslink Capital, and Google Ventures. The company has raised $25.5 million in funding to date.

Marketing Technology

commerce Management

Celery, which provides a “pre-commerce” store builder for online and mobile shopping, has raised $2 million in funding led by Y Combinator, SV Angel, and individual investors. With the funding the company will be able to continue its expansion.

online targeting/optimization, ad serving

PubMatic, a media technology company providing an integrated inventory, data, and advertising revenue optimization platform for digital publishers, has raised $13 million in funding led by Redwood City, with participation from Nokia Growth Partners. The company has raised a total of $76 million to date. The new capital raised will be used to grow the company internationally.

search & discovery

Restaurant reservation solutions provider OpenTable (Nasdaq:OPEN) has acquired Ness Computing, a company offering mobile personalized restaurant recommendations, for a reported $17 million.  Ness had raised around $20 million in VC funding from Alsop Louie Partners, Khosla Ventures, Bullpen Capital, TomorrowVentures, SingTel Innov8, and American Express.

Technology & Communications

cloud computing technology

Imperva (NYSE:IMPV) has agreed to acquire both cloud security gateway startup Skyfence Networks for $60 million and the remaining shares of cloud-based web application security company Incapsula, which terms were not disclosed.


geo-demo software

UK-based Tracker Network, a provider of vehicle tracking software for stolen vehicle recovery, fleet tracking, and automotive tracking, was acquired by automotive tracking solutions company Lysanda. Terms were not disclosed.

HR software

Job matching service Bright Media Corporation, which leverages data insights and matching technology to connect prospects and employers, was acquired by online professional network Linkedin (NYSE:LNKD) for $120 million. Bright has raised $20 million in funding previous to the acquisition from Toba Capital and Passport Capital.

software development tools

CircleCI, which offers cloud-based tools that enable developers to continually test and deploy their code as they write them, has raised $6 million in Series A funding led by DFJ. The funding will be used to further develop the tools they offer developers. The company has raised $7.5 million in funding to date.

Information & Business Services

contact center

Voxox, a unified communication service provider for consumers and businesses, has acquired international calling service PokeTALK from Canada-based Emobile Telecom. The acquisition will allow PokeTALK’s 600,000 users to transfer to Voxox, as well as the company acquiring PokeTALK’s technology and partnership agreements with the likes of Samsung, Lenovo, and Hewlett-Packard. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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