Daily Deal Activity 01/28/14

Digital Media/Commerce


Brazil-based online lifestyle retailer Dafiti, has raised $19.3 million in funding led by IFC. The newest round of capital raised brings the company’s total funding to $249 million.


Russia-based Lamoda, a fashion online retailer of shoes, clothes, and accessories, has raised $12.9 million in funding led by IFC. The new capital raised brings the company’s funding to a total of $143 million. The investment will be used to enable regional development of the company’s express delivery.


Microsoft Corporation (NasdaqGS:MSFT) has acquired the rights to the Gears of War franchise from Epic Games, including rights to all existing and future games, entertainment experience, and merchandise. Terms were not disclosed.

mobile content/apps, social media/apps

CrowdOptic, which develops a crowd-based mobile application offering a technology that combines augmented reality with location services to connect people at live events, has raised an undisclosed amount in debt funding from Silicon Valley Bank. The funding will aid the company to offer its software off the shelf and gain enterprise customers.

mobile content/apps

Madison Reed, a hair-dye company that offers digital tools and mobile applications to help its customers color their hair at home, has raised $12 million in Series B funding led by Norwest Venture Partners. The latest funding brings total capital raised by the startup to around $16 million. The company will be using the new capital to offer online shopping and at-home hair color services.

mobile content/apps

Voxeet, which provides mobile conferencing technology for private conversations, business meetings, or team collaborations, has raised $1.5 million in seed funding led by Partech Ventures, with participation from Aquiti, Kima Ventures, and individual angels.

social media/apps

China-based Babytree.com, an online community for  parents to swap advice and connect with other users, has raised $25 million in funding led by TAL Education Group (NYSE:XRS), a China-based educational technology company.

social media/apps, Mobile content/apps

MyActivityPal, a mobile messaging and social networking application, has raised $5 million in Series A funding led by individual investor Sameer Gehlaut, Chairman and Co-Founder of IndiaBulls group. The company will use the new capital for product development, hiring, and to launch their user acquisition campaign.

social media/apps

Tapastic, which offers a platform to share and view webcomics and visual stories, has raised $2 million in Series A funding led by Daum Communications, a South Korea-based internet portal site and operator of webcomics sites. With the investment Tapastic will explore the option of expanding into the English-speaking market.

Digital Advertising

ad networks/exchanges

Online advertising company Federated Media Publishing has sold off its content marketing business, as well as the Federated Media name, to digital marketing campaigns company LIN Digital Media. The programmatic ad side of the organization, which was built up around Federated’s acquisition of Lijit in 2011, will continue to operate as an independent company called “Sovrn Holdings”. Terms were not disclosed.

digital video

Sightly, a company operating a local video platform, has raised $1.7 million in seed funding led by Mack Capital, with participation from Tomorrow Ventures and 500 Startups. The company plans to use its latest round to expand its client base beyond small-to-medium-sized businesses and will debut its new enterprise video ad platform. The new capital brings the company’s total funding to $7.3 million.

online lead generation, mobile content/apps

Yiftee, which operates a gifting service that aims to drive business to local merchants, has raised $2.1 in funding led by individual investors. Yiftee allows you to give gifts to friends through a mobile application. The new capital raised will be used to expand “Yitfee Pro”, and brings the company’s total funding to around $3 million.

Marketing Technology

market research software

GutCheck, a provider of real-time online solutions to gain marketing insights, received $4 million in Series B funding from Icon Venture Partners. The new capital will be used for sales, marketing, and product development expansion. The new capital raised brings the company’s funding to a total of $10 million.

mobile technology

Israel-based mobile technology startup Zikk Software, has received an undisclosed amount of funding from Wadi Ventures. The company intends on using the new capital to further develop its products and increase partnerships with mobile network operators.

online targeting/optimization, ad serving

MobSoc, a company providing a publishing network optimized for the mobile and social space, has raised $5 million in Series A funding led by individual investors. The new capital will be used to further develop the company’s digital publishing network and expand their team.

website creation/hosting

Codero Hosting, which provides dedicated, managed, cloud and hybrid hosting services, has raised $8 million in venture debt financing from Silicon Valley Bank and Farnham Street Financial. The capital financing enables Codero to deploy new data centers across the U.S. and Europe and expand its hosting portfolio to serve more customers and multiple data center locations.

Traditional Media


Canada-based radio stations 106.9 FM The Bear and Boom 99.7, were acquired by Corus Entertainment for a reported $16 million from Bell Media.

Technology & Communications

communications software

Simple Energy, which uses big data, gaming, and digital messaging to help utilities cut energy consumption, has raised $6 million in Series B funding led by The Westly Group. Simple Energy takes household energy bills, housing, socio-economic and demographic data to develop customer-specific profile consumption and offer targeted suggestions on how to cut electricity use. The new capital will enable the company to further develop new products and expand their national reach.

enterprise mobility

Cotap, an enterprise mobile messaging service, has raised $10 million in Series B funding led by Emergence Capital Partners, with participation from Charles River Ventures. The new capital will be used to extend the application to the Android and desktop platforms and expand their team.

enterprise mobility

Business application developer Tomfoolery, was reportedly acquired by Yahoo (NasdaqGS:YHOO) for about $16 million in funding. Tomfoolery’s solutions allow colleagues to share files and discuss work projects using a single mobile application for the iPhone and Android platforms. Previous to the acquisition the company raised $1.7 million in funding from Andreessen Horowitz and Morado Venture Partners.

financial technology

UK-based GoCardless, which provides small merchants an online payment platform, has raised $7 million in Series B funding led by Balderton Capital, with participation from Accel Partners and Passion Capital. The round brings the company’s total funding to nearly $12 million. The new capital will be used to expand their engineering team.


geo-demo software

Applied Weather Technology, a provider of fleet optimization services and onboard voyage management software, was acquired by Norway-based StormGeo, which offers commercial weather forecasting services. With the acquisition the combined group will provide a broad approach to safeguarding weather sensitive operations with tailored software and decisions support systems. Terms were not disclosed.

Information & Business Services

market research

Marketing and advertising research company, comScore (NasdaqGS:SCOR) has acquired Nielsen Audio’s cross-platform audience measurement services, including television and radio data collected through the Portable People Meter (PPM). This agreement enables continued inclusion of certain Nielsen Audio data in comScore’s cross-media measurement solutions. Terms were not disclosed.


healthcare information

Media and information company Hearst Corporation, which has been acquiring and funding health-information companies as it continues its expansion into new areas, has announced the formation of its newest business division, Hearst Health, which will be putting a $75 million fund to work helping early-stage providers of health-care information products.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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