Daily Deal Activity 12/13/13

Digital Media/Commerce


Onde Ficar, a Brazil-based offers a hospitality marketplace, has received $2 million in Series A funding led by a syndicate of hospitality and technology investors. The funding will be used to build the company’s sales force in the Brazilian market.

mobile content/apps

The Orange Chef, a connected kitchen startup that gives real-time nutritional information about the food users consume, has raised $1.2 million in funding co-led by Google Ventures and SparkLabs Global Ventures, with participation from Bertelsmann Digital Media Investments, Kima Ventures,The Social+Capital Partnership, and Graph Ventures.

social media/apps

DogSpot.de, a Germany-based operator of an online community for dog owners, has raised $5 million in funding led by private investors.

Digital Advertising

comparison shopping

Russia-based local online travel portal Travel.ru, has raised $5 million in funding led by VEB Innovations. The investment brings the company’s total funding to $31 million.

mobile marketing

Apptera, a mobile communications and advertising company, was acquired by Soleo Communications, a company that delivers cloud-based communications solutions. Terms were not disclosed.

vertical search

Abroad101, a company that operates an online portal for study abroad programs offering  higher education institutions evaluations from students, to share and create reports on their data, and compare their data to other institutions, was acquired by Ledra Capital from Westonian Group. Terms were not disclosed.

Marketing Technology

social technology

Strutta Media, a Canada-based company that provides a social media platform that enables brands to create, launch, and manage online campaigns to drive leads, awareness, and sales, was acquired by venture capital firm LX Ventures from GrowthWorks for $9.6 million.

Agency & Marketing Services

general agency

The Sales Factory, a research-based marketing firm and Woodbine, a brand revitalization agency are merging to form Sales Factory + Woodbine. The combined firm will offer clients a strong balance of brand strategy, customer insights, creative services, digital marketing, media planning, and public relations.

Traditional Media


KXLJ, KTNL, and KUBD, three CBS broadcast stations, were acquired by Denali Media Holdings from Ketchikan TV. Terms were not disclosed.

Technology & Communications

cloud computing technology

Lagoa, a 3D cloud computing startup, has raised $5.3 million in Series A funding led by Atlas Venture, with participation from Siemens and Real Ventures.

data center technology

PHD Virtual Technologies, a provider of virtual machine backup and recovery solutions, was acquired by Unitrends, also a virtual backup platform offering archiving and instant recovery. The acquisition will allow the combined companies to serve more than 10, 000 customers with 8,000 channel partner representatives. Terms were not disclosed.

financial technology

Evenly, a payment solutions provider for users who want to split bills and other expenses, was acquired by Square, which is also a mobile payment company. Terms were not disclosed.


erp software

DST (Distribution Services Technologies), a provider of business-to-business eCommerce, ERP support, and analytics solutions for automotive mechanical part distributors, was acquired by Solera Holdings, a provider of software and services to the automobile insurance claims processing. Terms were not

Information & Business Services


Apex Information Technologies, a company that offers billing and statement processing services to healthcare providers, has sold a majority stake to WestView Capital Partners from Tonka Bay Equity Partners. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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