Daily Deal Activity 11/19/13

Digital Media/Commerce

ecommerce, mobile content/apps

WeHostels, a company that provides a mobile travel agency allowing young consumers to book hotels and hostels, was acquired by travel company StudentUniverse. The acquisition will drive StudentUniverse’s mobile strategy going forward. Terms were not disclosed.

mobile content/apps

LightSail Education, a provider of K-12 digital literacy applications, has raised $3.5 million in funding led by Viceroy Ventures, with participation from Gotham Capital, and individual angels.

social media/apps

Diary.com, a UK-based company that provides users with a digital platform to organize and share daily activities amongst other users, has raised $1.2 million in funding led by private investors.  Diary.com’s platform has scrapbooking interface that user controls, simple URLs, and mobile products.

Digital Advertising

comparison shopping

Techbargains.com, a company providing a deal aggregation website for electronic products, was acquired by digital media company Ziff Davis from Exponential Interactive.  Terms were not disclosed.

Marketing Technology

commerce management

Aria Systems, a provider of cloud billing and subscription management solutions, has raised $40 million in funding led by Bain Capital Ventures, with participation from VMWare, Hummer Winblad Venture Partners, Interwest Partners, Tugboat Ventures, and Venrock. The investment brings the company’s total funding to $83 million.


E/OU, a Brazil-based company that provides CRM solutions, was acquired by digital and direct agency MRM Worldwide. The acquisition, which will be called E/OU MRM, expands and strengthens MRM’s current global presence. Terms were not disclosed.

sem/seo tools

Online advertising startup Signpost, which connects local businesses with new customers, has raised $ 10 million in funding led by OpenView Venture Partners, Spark Capital, and Scout Ventures.  Signapost has raised a total of $15 million in funding.

social technology

HipLogiq, a company offering enterprise products to help small and medium-sized businesses target and engage customers over social media, has raised $7 million in funding led by Hadron Global Partners. The investment will allow the company to increase the marketing of its two products, SocialCompass and SocialCentiv. HipLogiq has raised $12 million in funding to date.

Agency & Marketing Services

specialty agency, healthcare agency

Benghiat Marketing & Communications, a company providing marketing services for the food and medical industries, was acquired by The Brandon Agency, which offers a number of integrated marketing solutions. The acquisition will allow The Brandon Agency to grow in the food and medical industries. Terms were not disclosed.


collaboration software

Hightail (fka YouSendIt), a company that provides services to access, send, and share files and folders from computers or mobile devices, has raised $34 million in funding led by Western Digital Capital, with participation from Accolade Partners, Alloy Ventures, Emergence Capital, Adams Street Capital, and Sigma Partners.  The company has raised $82.7 million in funding to date.

financial software

PriceMatch, a France-based company providing revenue management solutions for hotels, has received $1.3 million in funding led by Partech Ventures.

Information & Business Services


MetaSource, a business process outsourcing company that provides back office and document management solutions, was acquired by private equity firm LaSalle Capital. Terms were not disclosed. LaSalle’s acquisition will allow MetaSource to further expand their service offerings through internal investment and future acquisitions.

corporate training

Executive Conversation, a company providing business and financial sales training, was acquired by Corporate Visions, a provider of marketing, sales messaging, and training. Terms were not disclosed.

marketing data

Index, a startup that provides retailers with an analysis of consumers’ buying habits based off the linkage of their credit card usages at the registers to their email address, mobile phone, and home computer, has raised $7 million in funding led by Innovation Endeavor, Khosla Ventures, AIMCo, and 819 Capital.


About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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