Daily Deal Activity 11/04/13

Digital Media/Commerce


CurrencyFair, an Ireland-based company that operates a peer-to-peer currency exchange marketplace, has raised $2.5 million in funding led by Frontline Ventures, with participation from angel investors. CurrencyFair has raised $4.8 million in funding to date.


Pool Supply World, an internet retailers of swimming pool supplies, was acquired by Leslie’s Poolmart, one of the largest retailer of swimming pool supplies and related products globally. Terms were not disclosed.

Digital Advertising

mobile marketing

Velti (NasdaqGS:VELT), a provider of mobile marketing and advertising technologies, has agreed to sell its U.S., UK, and India-based mobile marketing businesses and certain assets of its U.S.-based advertising businesses to GSO Capital Partners, the credit division of Blackstone (NYSE:BX). Terms were not disclosed. GSO Capital Partners has also committed to provide up to $25 million in debtor-in-possession financing, including a $10 million cash investment to support the operations included in the proposed sale.

online lead generation

Adchemy, a company that develops digital marketing solutions, has sold its customer acquisition division, Actions, to direct response marketing company XL Marketing. Adchemy’s remaining solutions enable marketers to standardize, automate, and scale their search engine marketing campaigns and processes. The deal is is expected to bring XL Marketing’s total revenue to more than $150 million next year. Terms were not disclosed.

search marketing

Search-Werks, an internet search marketing consulting company, was acquired by advertising and public relations company Riester Corporation. Terms were not disclosed.

Marketing Technology

bi tools, Big Data Technology

Rapid-I (dba Rapidminer), a provider of scalable software solutions in the fields of predictive analytics, data mining, and text mining, has raised $5 million in funding led by Earlybird Venture Capital and Open Ocean Capital. Rapidminer is designed to help customers discover trends, correlations, and opportunities from their data.

content management

Slingshot, which offers solutions to create a “one click” shopping platform, was acquired by retail technology firm Symphony EYC. Terms were not disclosed. UK-based Slingshot allows customers to add items to their online retailer shopping baskets from anywhere in one click. The acquisition facilitates Symphony EYC’s ability to offer fast moving consumer goods brands and retailers a more engaged digital experience with their customers.

email/messaging software

Xtify, a provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic, and engage customers with personalized offers, has been acquired by IBM (NasdaqGS:IBM). Xitfy’s solutions enable digital marketers to create content-rich in-app mobile messaging and push notifications to encourage mobile application usage.

Mobile Content/Apps

6 WunderKinder, a Germany-based company that designs and develops a cloud-based cross platform productivity application, has raised $30 million in funding led by EarlyBirdCapital, Atomico, and Sequoia Capital. The company’s app enables users to complete a variety of tasks, from planning a trip to sharing a shopping list.

Mobile Content/Apps

PicCollage, a mobile application that allows users to combine images, text, and freeform collages to share on various social media platforms, has raised $2.3 million in funding led by 500 Startups, Floodgate Fund, Freestyle Capital, Quest Venture Partners, Sand Hill Angels, and XG Venture.

Mobile technology

Loop, a company providing mobile commerce software solutions, has raised $10 million in funding led by private investors. Loop’s platform provides mobile POS and checkout solutions integrated with its mobile wallet and promotions system.

mrm/Workflow Management

GlideSys Technologies (dba FieldAware), a company providing field service management solutions for small and medium businesses, has raised $11.3 million in funding led by Openview Venture Partners. GlideSys Technologies enables field service companies to streamline the service scheduling process, increase field worker productivity, improve customer satisfaction, accelerate invoicing and automate timesheet reporting, and generate lead opportunities in the field.

online targeting/optimization, bi tools

AlephD, a France-based company providing publishers with real-time optimization strategies together with business intelligence solutions, has raised $2 million in funding led by an undisclosed investor. The company’s platform helps publishers understand how their inventory sells and how to negotiate better premium deals offline.

Agency & Marketing Services

digital agency

Digital consultancy BGT is being acquired by PwC US. BGT’s service offerings include creative design, interactive marketing, strategy and analytics, and websites and applications. Terms of the deal were not disclosed.

PRomotion Agency

PromoWorks, a company that provides insights-driven shopper marketing services, was acquired by sales and marketing services company CROSSMARK, which operates in the consumer goods industry. PromoWorks offers strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events. Terms were not disclosed.

social agency

Webitude, a digital marketing agency offering digital media planning and buying, social media marketing, social application development and deployment, and online reputation management, has been acquired by HT Mobile Solutions, an HT Media subsidiary offering mobile marketing services, digital content distribution, and digital marketing. Terms of the deal were not disclosed.

Traditional Media

entertainment media

Made Event, an electronic music production company and creator of the Electric Zoo Festival, was acquired by SFX Entertainment (NasdaqGS:SFXE), a company engaged in the production of live events and entertainment electronic music culture content. Terms of the deal were not disclosed.

Technology & Communications

contact center software

Information Access Technology, a company that develops call center technology, auto dialing, and other communication products for the collection industry, was acquired by enterprise software solutions company Enghouse Systems (TSX:ESL). Terms were not disclosed. Information Access Technology’s solutions enable companies to design, execute, and measure customer communication campaigns for a variety of marketing, customer care, and payment processing markets.

network infrastructure software

Empirix, a provider of network performance visibility solutions for data sourcing, collection, aggregation, analysis, information generation, and presentation, was acquired by private equity firm Thoma Bravo. Empirix serves banks, insurance companies, carriers, cable operators, retail, and airline companies. Terms were not disclosed.



Germany-based Virtual Shape Research, a developer of class-A surface modeling and conceptual design software for the automotive industry, was acquired by Autodesk (NasdaqGS:ADSK). As part of the deal, 10 VSR employees will join Autodesk. Terms were not disclosed.


Electronic Online Systems, which develops library automation and knowledge management solutions, was acquired by SirsiDynix, a company also providing library management technology and search and discovery tools. Terms of the deal were not disclosed.


ContaAzul, a Brazil-based provider of SaaS accounting and invoicing solutions to SMBs, has raised an undisclosed amount in funding led by Ribbit Capital, with participation from Valar Ventures, Monashees Capital, and Napkn Ventures. ContactAzul’s accounting platform enables business owners to track transactions, manage sales and inventory, and create reports on financial performance.

Information & Business Services

HR Information, HR Software, Social Media/Apps

RallyPoint, a company that operates an online network for current and former U.S. Military members, has raised $5 million in funding led by DBL investors, Icon Venture Partners, and the Corporate Executive Company. RallyPoint allows users to build a professional network, connect with other members of the military, and explore career opportunities within the military, as well as in the private sector.

it consulting/systems integration

MARACOR Technical Services, a technical analysis and software development company supporting the nuclear industry, has been acquired by Enercon Services, a diversified energy consulting company. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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