Daily Deal Activity 10/24/13

Digital Media/Commerce


BloomNation, a floral delivery startup that gives local consumers an alternative to large national networks, has raised $1.65 million in funding led by Spark Capital, Andreesen Horowitz, Chicago Ventures, Crunchfund, and Muckerlab. BloomNation requires its florists to provide consumers with an image of any arrangement as it’s dispatched, then upload and share the image with customers.


Funding Circle, a UK-based online marketplace for business loans, has raised $37 million in Series C funding led by Accel Partners, Ribbit Capital, Union Square Ventures, and Index Ventures. Funding Circle also announced the acquisition of business lender Endurance Lending Network for an undisclosed amount.


China-based 5agame Information Technology, which designs and develops online mobile games, has been acquired by China-based entertainment media company Guangdong Alpha Animation and Culture. Terms were not disclosed.

mobile content/apps, social media/apps, digital agency

SFX Entertainment (NasdaqGS:SFXE), which engages in the production of live events and electronic music culture content, has acquired three startups Arc90, maker of the Readability app that lets people bookmark and read later stories from around the web, Fame House, a producer of live events and entertainment content, and Tunezy, which offers an online platform connecting independent musicians to their fans. The terms of the deals have not been disclosed.

mobile content/apps

Applauze, a mobile app to find events and unique ticket offers, has raised $7.2 million in funding led by 8 Capital, True Ventures, and StubHub. The company’s application, which is only available for iOS, allows users to browse sports, music, and theater tickets, as well as free community events. In some cases, it offers VIP perks associated with tickets.

social media/apps

Social scrapbooking site Pinterest has raised $225 million at a $3.8 billion valuation in a round led by Fidelity Investments. The investment follows a recent funding in February of $200 million that valued the company at $2.5 billion.

web search/portals

Poland-based Web search portal Wirtualna Polska has been acquired by Poland-based Grupa o2, a company that owns and operates a number of internet portals. The company was purchased from Orange Poland (Telekomunikacja Polska), the largest communications company in Central Europe, for $123.7 million.

Digital Advertising

digital promotion/coupons

MunchCard, a provider of exclusive discounts and rewards at restaurants and eateries, has been acquired by Payment Over Mobile Solutions (dba “Yezzi”), a provider of financial services to the underbanked who want to support their families back home. Terms were not disclosed.

mobile marketing

Iris Mobile has raised $3 million in Series A funding led by Origin Ventures, with participation from Hyde Park Venture Partners, Illinois Ventures, and OCA Ventures. Iris Mobile develops software to enable marketers to deliver interactive messages containing content such as videos, links, and coupons and to track analyze consumer behavior in their campaigns.

online lead generation

Malaysia-based iMoney Group, a provider of a financial services comparison site for consumers, has raised $2 million in Series A funding led by Jungle Ventures.

Marketing Technology

commerce management

Cameleon Software (ENXTPA:CAM), which provides eCommerce, product configuration, pricing, and quoting software for small to medium-sized businesses and enterprise businesses, has been acquired for $31.5 million by PROS Holdings (NYSE:PRO), a company offering software applications and solutions for manufacturing, distribution, services, and travel industries. Based on LTM financials as of June 30, 2013, the transaction gives Cameleon an enterprise value of $23.7 million, and values the company at 1.5x revenue and 17.2x EBITDA.

Agency & Marketing Services

data processing/enhancement

Level Up Analytics, consulting company that focuses on data science, big data, and analytics, has been acquired by Intuit (NasdaqGS:INTU), which provides business and financial management solutions for small businesses, consumers, and accounting professionals. Intuit acquired the company to leverage data from a variety of sources to help small businesses make strategic business decisions and drive sales. Terms were not disclosed.

experiential marketing

Marketplace Events, a producer of various consumer events, has acquired the Kansas City Remodeling Show, The Metropolitan Lawn and Garden Show, and The Johnson County Home & Garden Show, from Patrick Riha Productions, a marketing and production company specializing in the use of creative management to help businesses promote their products and services to target markets. Terms were not disclosed.

Traditional Media

newspaper publishing

Denmark-based North Media (CPSE:NORTHM), a print and online media company, has signed a contract with Berlingske Media for the acquisition of eight local newspapers based in Copenhagen and Frederiksberg, the total circulation of which is 286,000 newspapers a week. Terms were not disclosed.

Technology & Communications

cloud computing

Gravitant, a provider of enterprise cloud brokerage and management software, has raised $10 million in Series B funding led by Corsa Ventures and S3 Ventures.



HighFive (fka Parlay Labs), a stealthy collaboration startup, has raised $13.5 million in Series A funding led by General Catalyst Partners, Andreessen Horowitz, Google Ventures, and angel investors.  

credit/risk management

Convercent, a company that sells risk and compliance software, has raised $10 million in Series B funding led by SAP Ventures.  Prior investors Azure Capital Partners, Mantucket Capital, and Rho Capital Partners participated in the round as well.

Information & Business Services

bpo, healthcare software

PMSI, a full-service provider of technology-enabled, clinically driven services for pharmacy, critical care, and settlement solutions, has been acquired by an affiliate of Kelso & Company and StoneRiver Group, from H.I.G. Capital. Simultaneous with the sale, the company will be merged with Progressive Medical to create a provider of clinically-focused solutions to manage pharmacy benefit management, durable medical equipment, home health care, transportation, translation, and Medicare compliance solutions for the workers’ compensation industry. Terms of the deal were not disclosed.


On Center Software, a provider of construction automation software, has raised an undisclosed amount led by Accel-KKR. The company’s software manages various phases of a construction job, from the initial bid stage to completion. Terms of the deal were not disclosed.

it consulting/systems integration

Hospitality Staffing Solutions, a provider of outsourced staffing solutions for the hospitality industry, is being acquired by HS Solutions, an information technology consulting services provider. Terms were not disclosed.

marketing data

Competitrack, provider of directly placed product and image advertising data across 22 media channels including TV, print, radio, online display, online video, social, and mobile advertising, has been acquired by Market Track, a leading provider of retail promotion, real-time eCommerce, and pricing intelligence solutions. Market track is backed by Aurora Capital. Terms of the transaction were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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