Daily Deal Activity 10/16/13

Digital Media/Commerce


UK-based A1 Sports (dba Discount Supplements), an online retailer of health supplements, is being acquired by health products retailer GNC Holdings (NYSE:GNC). A1Sports’ flagship site, Discount-Supplements.co.uk, is expected to grow to over $32 million in revenue in 2013. Terms of the deal were not disclosed.

niche content

Refinery29, which provides online information on style, shopping, and trends, has raised $20 million in growth equity Series C funding from Stripes Group. Refinery29 launched in 2005 as a local fashion discovery site for independent boutiques, products, and brands, and has since grown into a media brand producing original content as well as providing marketers with reach and relevance to millions of women. The company previously raised approximately $6 million from Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures, and Hearst Corporation.

niche content

Oyster Travel, a Website that provides information and reviews about hotels, has been acquired by Smarter Travel Media, which operates an online travel resource for travel news, deals, and advice. Terms were not disclosed.

classifieds/auctions/p-to-p, mobile content/apps

UK-based Depop, a social shopping app where users can buy and sell goods, closed a $1 million seed funding round led by Red Circle Investments.

social media/apps

India-based Tyched Web Services, a startup that owns and operates the social wishlist site Wishberg.com, has raised an undisclosed amount in funding from early stage investment firm India Quotient. Wishberg enables users to discover and share purchase intents, experiences, and reviews within their social circle.

Marketing Technology

mobile technology, data management

mParticle, a mobile data platform providing app owners with the controls and reporting functionality necessary to make informed decisions about their data, has raised $3 million in seed funding led by Bowery Capital, with participation from Google Ventures, Greylock Partners, and individual angels. mParticle’s solution provides the controls to manage data collection and activation with service providers and media partners to enable better marketing and consumer experiences, as well as improved user acquisition and retention.

marketing asset management

GamePlan Technologies, a provider of digital video editing, analysis, and archiving software, has raised an undisclosed amount of Series B funding led by Invest Nebraska. Existing shareholders Affiliated Companies and Mountaineer Capital also participated in the round.

mrm/worfklow management

Nomi, marketing platform for offline businesses, has raised $10 million in Series A funding led by Accel Partners, with participation from seed backers First Round Capital, Greycroft Partners, and Forerunner Ventures.

social technology

Optimal, which operates a social media advertising and analytics platform, is being acquired by Brand Networks, which provides social software solutions and digital marketing services. The deal is valued at $35 million in cash and stock. Brand Networks earlier this year raised $68 million in minority equity funding from AEA Investments, while Optimal had raised $5 million from firms including Neu Venture Capital, The Social Internet Fund, Siemer Ventures, and Signal Ventures (plus $2.5 million in debt from SVB).

Agency & Marketing Services

digital agency

Marketing and strategic communications consultancy Brick and Click Solutions has been acquired by McKinsey Development, an integrated marketing and communications firm. Brick and Click Solutions offers digital marketing strategies including social media efforts, search engine marketing, and content marketing. Terms were not disclosed.

Traditional Media

b-to-b media

UK-based Infrastructure Journal, an online information source for the international infrastructure markets tracking market activity, is being acquired for £12.5 million ($19.95 million) by Euromoney Institutional Investor (LSE:ERM), a UK-based publishing, events, and electronic information company. The company is being acquired from Top Right Group, a UK-based provider of business-to-business multiplatform media services. Infrastructure Journal had revenues of £3.1 million ($5 million) for 2012.


application management

CounterTack, a company offering an in-progress attack intelligence and response solution for enterprise and government organizations, has raised $12 million in Series B funding led by new investor Goldman Sachs Group, with participation from returning investor Fairhaven Capital Partners. The company has raised a total of $21.5 million in funding to date.


McKesson Automation, which provides integrated pharmacy solutions to automate the supply and medication-use processes in community and university hospitals, has been acquired for an undisclosed amount by Francisco Partners Management from McKesson (NYSE:MCK).


Conversio Health, a provider of integrated care management services focused on treating patients with complex, chronic respiratory conditions, has raised an undisclosed amount of funding from Heritage Group. The company intends to use the funds to grow relationships with partners including health plans, employers, and government agencies.

infrastructure software, data management

Israel-based SkyGiraffe, which designs and develops an enterprise mobile platform that connects data from different business groups with mobile applications, has raised an undisclosed amount of funding from Microsoft Ventures.

financial, healthcare

Gemino Healthcare Finance, a provider of asset-based and term financing solutions to small and mid-sized healthcare service companies, was acquired by Solar Senior Capital from EDG Partners. No financial terms were disclosed.


CounterTack, an endpoint security organization, has raised $12 million in Series B funding from investors including Goldman Sachs and Fairhaven Capital. The company’s products monitor endpoints such as computers and servers for advanced cybersecurity threats. To date, CounterTack has raised $21.5 million.

Information & Business Services

printing services

Smart Checkout, a targeted advertising service for retailers that prints targeted coupons at supermarket checkouts, depending on a customer’s age, buying habits, and payment method, has raised $2 million from Prostor Capital.


MESA Medical Group, a staffing and management company for hospital medicine and emergency medicine programs, has been acquired by Team Health Holdings (NYSE: TMH), which offers outsourced healthcare professional staffing and administrative services to healthcare providers. The company was purchased from Atlanta Equity Investors and Fulcrum Equity Partners for an undisclosed amount.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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