Daily Deal Activity 10/14/13

Digital Media/Commerce

mobile content/APPS, geo-demo software

TRAFI, which has developed a travel planning app combining all types of public transport, taxi, cycling, and walking, has raised $0.5 million in funding from Practica Capital. TRAFI analyzes various cities in real time and provides the most convenient way to commute door-to-door.

digital advertising

search marketing

Search marketing agency Amplify Interactive has been acquired by Add3, a search marketing firm specializing in search engine marketing, search engine optimization, and online display advertising. Terms were not disclosed. The addition of Amplify’s five Portland-based employees brings Add3’s total headcount to approximately 30.

Marketing Technology

mobile technology

Nomi, a startup that tracks shoppers’ mobile phones to help retail shops gather data on customer activity in their stores, is close to raising a Series B investment of approximately $10 million. Accel Partners is expected to be a new investor in the round. Earlier this year, Nomi raised a $3 million Series A investment from First Round Capital, Forerunner Ventures, Greycroft Partners, and SV Angel.

traditional marketing

radio

L&L BROADCASTING, owned by Alpha Broadcasting Chairman Larry Wilson, has agreed to purchase radio stations from the Border Media Business Trust, which include Adult Hits KJXK (102.7 JACK FM), Talk KTSA-A, Sports KZDC-A (1250 ESPN), Spanish Sports KSAH-A-KHHL (ESPN DEPORTES), Regional Mexican-Norteno KSAH (NORTENO 104.1), Regional Mexican KLEY-F (LA LEY 95.7), and Top 40 KTFM.   The purchase price was reported at approximately $31 million.

Software

application management

Israel-based Onavo Mobile, a mobile data analytics company, was acquired by Facebook (NasdaqGS:FB) for up to $200 million. Onavo, which was founded in 2010, has two parts to its business: a consumer-facing apps to help optimize device and app performance and battery life; and an analytics business for mobile publishers to chart how well its own apps are performing, and to chart that against apps of its competitors. It had raised some $13 million in venture funding from investors like Sequoia, Horizons Ventures, Motorola and Magma Venture Partners.

financial software

Xero (NZ: XRO), a provider of online accounting software, has raised $150 million in new funding, at a price of $15.10 per share (8 percent of all share capital). Return backers include Matrix Capital Management and Valar Ventures.

Information & Business Services

it consulting/systems integration

CoreMatrix Systems, a company that provides consulting services to deploy cloud based solutions, has been acquired for $31.5 million by Perficient (NasdaqGS:PRFT), another information technology consulting services firm. The deal values CoreMatrix Systems, which offers its services for the design and support of on-demand software for mid-sized companies, at 2.1x revenue. The company also provides business process planning, requirements definition, application configuration, data migration, back-end integration, training, and maintenance and support services.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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