Daily Deal Activity 10/09/13

Digital Media/Commerce


India-based online retailer Flipkart has raised $160 million in funding from Dragoneer Investment Group, Morgan Stanley, Sofina, and Vulcan Capital Management, who were joined by return backers including Tiger Global Management. This comes just months after the company raised another $200 million. Other existing shareholders include Accel Partners, Iconiq Capital, and an affiliate of South Africa’s Naspers.


Australia-based DealsDirect Group, an online department store, has been acquired by Mnemon (ASX:MNZ), a company engaged in the supply of mobile marketing and professional services, as well as the creation and sale of mobile content in Australia. Terms were not disclosed.

niche content

Alloy Digital, an operator of youth-focused websites and television channels, has agreed to merge with Break Media, an operator of men’s websites. The 50/50 merger will create a new company named Defy Media, which is expected to have more than $100 million in annual revenue. Alloy Digital has raised funding from ABS Capital Partners, Zelnick Media, and Fuse Capital. Break Media backers include Lions Gate Entertainment.

Digital Advertising

ad networks/exhanges

Mobile performance advertising company MarchEx (NasdaqGS:MCHX) has sold a number of assets, including the cost-per-click ad network formerly known as InsutryBrains, to ad technology company Adiant, which offers media optimization and dashboard solutions for publishers and advertisers. Terms were not disclosed. The purchase will help Adiant’s ad network expand into financial publishing. Terms of the deal were not disclosed.

online lead generation

Intela, a customer acquisition company whose services include database mining, email marketing, list management, and mobile marketing, has been acquired by direct response marketing company XL Marketing. Terms were not disclosed. XL Marketing will merge Intela’s data and customer acquisition businesses with Virtuoso Advertising, XL Marketing’s UK-based digital agency subsidiary. The combined entity will be called XL Marketing Europe.

Marketing Technology

bi tools, big data technology

Big data analytics startup Cirro, has raised $8 million in funding led by Toba Capital, with participation from existing investors Frost Venture Partners and Miramar Venture Partners. Customers can deploy Cirro’s platform in the cloud or in their own data centers to track all the data across their disparate databases (such as Hadoop and NoSQL).

commerce management

UK-based One iota, which provides cloud-based multi-channel retail solutions through mobile, tablet, and in-store devices, was acquired for $8.7 million by UK-based Sanderson Multi-Channel Solutions, a company offering a multi-channel retail software that integrates store, Web, mail order sales, and back office fulfillment operations. Based on LTM financials as of June 30, 2013, the deal values One iota at 8.2x revenue.

content management

Splice, a technology platform for music creators, has raised $2.75 million in seed funding led by Union Square Ventures, with participation from True Ventures, Lerer Ventures, SV Angel, First Round Capital, Code Advisors, and individual investors.


Echopass, a provider of IP-based call and contact center solutions to mid-to-large enterprises and government agencies, is being acquired by Genesys Telecommunications Laboratories, which offers customer engagement and contact center solutions. No financial terms were disclosed. Echopass investors include New Enterprise Associates, Canaan Partners, and Columbia Partners Private Capital.

Traditional Media

entertainment, radio

Learfield Communications, a company that manages the multimedia rights for collegiate institutions and associations, has been acquired by Providence Equity Partners from Shamrock Capital Advisors. Learfield entered the college sports realm as the distributor of the University of Missouri’s radio broadcasts. Learfield’s collegiate relationships have since expanded to include management of numerous sponsorship, media, and marketing assets. Learfield also owns Learfield News, its operating unit that provides state news and agriculture programming to a number of radio stations.

Technology & Communications

enterprise mobility

Divide (fka Enterproid), which develops bring your own device solutions for organizations and individuals, has raised $12 million in a Series B funding round led by Google Ventures, with participation  from existing  investors Comcast Ventures and Qualcomm Ventures. The investment brings the company’s total funding to $25 million. Divide’s service allows for customers to move files between the cloud and an on-premise business environment.

network infrastructure software

Empirix, which offers network performance quality assurance solutions, has been acquired by Thoma Bravo. The company was purchased from Tenaya Capital, Matrix Partners, and other investors for an undisclosed amount. The company’s solutions include Empirix Hammer Test that provides pre-deployment validation of new solutions and updates; mpirix Testing as a Service, which is used for validating network performance and detecting functionality and interoperability problems in contact center, mobile, and enterprise IT environments; and Empirix E-XMS, a service assurance monitoring solution that covers the entire network.


data management

TempoDB, a time-series database service for sensors and measurement data, has raised $3.2 million in Series A funding led by Hyde Park Venture Partners, with participation from Chicago Ventures, Divergent Ventures, and angel investors.


Luminate Health, a SaaS platform for patients to access and understand their lab test results, has raised $1 million in seed funding led by KEC Ventures.


NexTech Systems, a provider of electronic medical records practice management and marketing software for specialty physician practices, has raised an undisclosed amount of funding from Francisco Partners.


EOS Health, which offers health management solutions for individuals, employers, health plans, and physicians, has raised an undisclosed amount of funding from 7wire Ventures. The investment will enable EosHealth to continue bringing personalized health care services to its consumers through its mobile platforms. 7wire Ventures also announced investing an undisclosed amount of funding in WiserTogether, which provides an interactive platform for health care ownership by assisting employees across the health decision making processes.

healthcare software & information

Aridhia Informatics, a company providing patient tracking and infection control services along with long term condition management tools, has raised an undisclosed amount of funding led by new investor Albion Ventures and existing investor Scottish Equity Partners. The company also provides research services and information in the form of clinical dashboards to healthcare professionals and researchers.

Information & Business Services

healthcare information

Germany-based Diagnosia Internetservices, a company providing medical drug information to patients and physicians, has raised €1 million ($1.35 million) in funding from Austrian research institute FFG, along with angel investors.

it consulting/systems integration

E5 Systems, which operates as an application life cycle services company, has been acquired by IT consulting services company Lionbridge Technologies (Nasdaq: LIOX). No financial terms were disclosed. Sellers include Bain Capital Ventures and G-51 Capital Management. E5 Systems offers portfolio management strategy, application transformation, software product development, systems maintenance and enhancement, quality assurance/testing, staff, and hosting services.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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