Daily Deal Activity 10/01/13

Digital Media/Commerce

analytics  & reporting

Power2Switch, which provides a free service enabling consumers to compare energy rates and switch electricity providers, has been acquired by Choose Energy, another company offering a similar service. Terms were not disclosed. In 2011, Power2Switch had raised $1.3 million led by OCA Ventures and joined by Hyde Park Angels, I2A Fund, New World Ventures, and private investors.


PaletteApp, a digital design tool developed to help designers, architects, contractors, and manufacturers facilitate the design and sample ordering process, has raised an undisclosed amount of Series A funding in a round led by Batterson Venture Capital and Omphalos Venture Partners, and included executives of Innovadex, the developer of a business-to-business search engine. PaletteApp makes money from paid subscriptions and commissions on samples ordered through its service.

mobile content/apps, gaming

Hitpost, which has launched various sports-centric apps that let fans connect and compete, was acquired by Yahoo (NasdaqGS:YHOO) for an undisclosed amount. This comes on top of another fantasy sports-related acquisition earlier this year, with Yahoo purchasing sports app shop Bignoggins.

mobile content/apps

UK-based Golden Gekko, which provides various mobile application and Web solutions, was acquired by Digital Management, which offers IT solutions and business strategy consulting services for federal civilian, defense, state, and local government, and commercial markets. The company’s offering include AirPlan, a mobile airport guide; Local Offers, a location based marketing platform to attract new clients, reward loyalty, and connect brands with consumers; LocalSearch, a mobile directory solution; and Self Care, a mobile customer self service tool. Terms of the deal were not disclosed.

mobile content/apps, niche content

Austria-based runtastic, a developer of mobile applications in the health and fitness field, has sold a 50.1 percent equity stake to Germany-based Axel Springer (DB:SPR). Terms were not disclosed. The company also operates runtastic.com, a fitness platform/portal for athletes.

niche content, gaming

Live video gaming platform Twitch, which features live streaming gaming events, personal streams of individual players in action, and talk shows dedicated to gaming, has raised $20 million in Series C funding from Thrive Capital, with participation from WestSummit Capital and Take-Two Interactive Software, along with existing investors Alsop Louie Partners and Bessemer Venture Partners. This brings the company’s total outside funding to $42 million.

Digital Advertising

search marketing

Lezal Marketing, a full service digital marketing company focusing on search engine optimization, pay-per-click advertising, and Web design, was acquired by digital marketing agency Foresold. The acquisition is part of a strategy by Foresold to add to Lezal Marketing’s offerings to local businesses online. Terms were not disclosed.

Marketing Technology

analytics  & reporting

(9/16/2013) Bugsense, an analytics solution for machine data generated by mobile devices, was acquired for an undisclosed amount by Splunk (NasdaqGS:SPLK), a leading software platform for real-time operational intelligence. The addition of BugSense will enhance the ability of Splunk customers to analyze machine data directly from mobile devices and correlate it with other machine-generated data to gain operational intelligence.

analytics  & reporting

The Now Factory, which offers an analytics platform for communication service providers that offers insights into how people use and interact with a proliferation of mobile services, was acquired by IBM (NYSE:IBM).  The company’s solutions include Active Subscriber Intelligence, a platform that enables service providers to optimize the subscriber experience; Sourceworks, an IP probing technology; and Smartworks, an IP intelligence transformation tool that focuses on data analysis.

market research software

Mindshare Technologies, which provides software as a service based customer survey and enterprise feedback management solutions, has received an undisclosed amount of funding from Peterson Partners and Sorenson Capital.

media management software

Convergent Media Systems, which provides video integration services to the enterprise market, was acquired for $16 million by theatre lighting system manufacturer Ballantyne Strong (AMEX:BTN). The company, which recorded $40 million in revenues for 2012, was purchase from Sony Electronics.

Agency & Marketing Services

healthcare agency

UK-based Refreshed Wellbeing, a pan-European, digitally-based communications and marketing agency specializing in health and pharmaceutical brands, was acquired by The WeissComm Group, which provides public relations and corporate communications services for healthcare, consumer products, and technology companies. Terms were not disclosed.

Traditional Media

entertainment media

Shamrock Capital Advisors has sold its 80 percent equity stake in Harlem Globetrotters International, which operates a sports team that plays basketball in the U.S. and internationally, to Herschend Family Entertainment Corporation, a company that develops, owns, operates, and manages entertainment, tourism, and hospitality properties. Terms were not disclosed.

Technology & Communications

cloud storage

UK-based Backup Technology, an online backup and business continuity solutions provider, was acquired for £23 million ($37.3 million) by iomart Group (AIM:IOM), which provides cloud computing and managed hosting services in the UK and internationally. Backup Technology reported 2012 revenue and EBITDA of $8.5 million and $3.9 million, respectively.

cloud storage

SocialSafe, an online storage solutions enabling people to back up and archive Facebook timeline, Facebook Pages, Twitter, LinkedIn, Instagram, Google+, and Viadeo profiles, has raised $1 million in funding from individual investors. This brings the company’s total funding to nearly $2 million.

enterprise mobility

Mokimobility, a provider of a cloud-based mobile device management platform, has raised $6.6 led by Pelion Venture Partners, with participation from new investors Allegis Capital and Plus550, along with existing investor Epic Ventures. The company’s platform converts tablets into single-purpose devices like kiosks, mobile point-of-sale, digital signs, product displays, conference room schedulers, or retail sales terminals.

financial technology

Leaf, a technology company that integrates payment, loyalty, analytics, social, and customer feedback in one platform, has raised $20 million strategic investment from Heartland Payment Systems (NYSE:HPY), a payments processing company that does $2 billion in revenue annually. Leaf’s software helps small businesses sort, track, and analyze their in-store transactions and access that information anywhere from the cloud.


infrastructure, big data technology

Logentries, a log monitoring and management company that competes with Splunk (NasdaqGS:SPLK), has raised $10 million in Series A funding round led by Polaris Ventures, with contributions from Floodgate, Frontline Ventures, and RRE Ventures.

financial software

Reesio, an online real estate transaction management software, raised $1.1 million in funding from Digital Garage (JASDAQ:4819), MicroVenture Marketplace, and a number of angel investors. The company offers its platform as an automated solution for various parties involved with buying or selling properties. It serves real estate brokers, agents, investors, buyers, sellers, and others.


Sensory Networks, a provider of pattern matching and acceleration software technology, is being acquired by Intel (NasdaqGS:INTC), for $20 million. Sensory Networks already has partnerships with Intel and Intel’s wholly owned embedded and mobile software unit, Wind River Systems. The company’s software is used in products such as firewalls, which scan for large amounts of data, as well as email content filtering.


Wrike, a provider of on-demand, online project management, and collaboration software, has raised $10 million in Series A funding from Bain Capital Ventures. The company had previously raised $1 million from TMT Investments.


Social learning platform Declara (fka Pierson Labs), which offers collaboration, semantic search, and analytics tools, as well as features for mentoring, peer assessment, and progress tracking, has raised an undisclosed amount of funding from venture investors Peter Thiel. The service is being used by teachers in one country to implement national curricula.


41st Parameter, a provider of device recognition solutions for fraud prevention and online audience identification, is being acquired by global information services company Experian (LSE:EXPN). The deal is valued at $324 million. The 41st Parameter has raised approximately $38 million in venture capital funding from Kleiner Perkins Caufield & Byers, Georgian Partners, Northwest Venture Partners, and Jafco Ventures.

network infrastructure software

Cymphonix, a provider of solutions for revealing, optimizing, and automating Internet security, was acquired by network software and appliance company Untangle. Financial terms of the acquisition were not disclosed. Cymphonix’ products integrate network protection, application performance, and traffic visibility into a single solution. The company had previously raised $10.4 million in Series A funding led by CMEA Ventures and joined by seed backer Rustic Canyon Partners.

Information & Business Services

healthcare information

MedSave USA, which offers medical-record retrieval services, has sold a majority equity stake to Trident Capital and HLM Venture Partners. MedSave’s technology and services were designed to help Medicaid Advantage plans and other insurance plans manage risk-adjustment processes to ensure they’re fairly reimbursed based on the insurance risk of their individual members. Terms were not disclosed.

it consulting/systems integration

France-based FastConnect, an information technology consulting and integrating company also offering a cloud based service oriented architecture model for the implementation of distributed architecture strategy, was acquired by France-based IT solutions provider Bull SA (ENXTPA:BULL).

it consulting/systems integration, security

Cigital, a provider of software security services and solutions, has raised $50 million in funding from LLR Partners. Cigital offers consulting, training, security analysis products, and cloud-based services designed to help clients build and maintain secure software apps. The company specializes in software security for financial services, insurance, technology, healthcare and telecom customers.

it consulting/systems integration

Shanghai East-China Computer (SHSE:600850) has sold its remaining nine percent equity stake in China-based Shanghai Huateng Software Systems, which offers application software development and computer system integration services, to Chinasoft International (SEHK:354), a company engaged in the development and provision of IT solutions services, IT outsourcing services, and training services. Terms of the deal were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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