Daily Deal Activity 08/29/13

digital media/commerce


Simple Truths, an online-only retailer that sells and creates inspirational books, prints, and DVDs, has been acquired by consumer book publisher Sourcebooks. The company will become a Sourcebooks imprint, publishing around 100 backlist and upcoming books. Terms were not disclosed.

Digital Advertising

online lead generation

Lendio, a platform for connecting small businesses to lenders, has raised $4.5 million in Series B funding led by Runa Capital, with participation from return backers Tribeca Venture Partners and Highway 12 Ventures. Lendio’s free online service helps businesses find the right type of loan within minutes.

Marketing Technology

mobile technology

Ubimo, a company that develops mobile advertising software platforms, has raised $2 million in funding from Pitango Venture Capital. The deal also saw participation from angel investor Eyal Gura. Ubimo’s solution for mobile audience targeting enable advertisers to leverage user location context together with the latest programmatic buying technologies, to efficiently target and manage mobile media.

mobile technology

Zendrive, a startup that aims to make driving better by using data from smartphone sensors, today announced that it has raised $1.5 million from a group of backers including First Round Capital and number of individual investors. The company plans to use its technology to gather data from drivers’ smartphone sensors in order to pool together traffic data, help consumers get reduced rates on insurance, and provide rewards and discounts for safe driving.

online targeting/optimization

Retention Science, a provider of retention marketing solutions, has raised $0.7 million in new seed funding from Forerunner Ventures. The company’s tools include automated retention marketing campaigns based on a multi-channel approach that offers dynamic time-optimized offers.

Agency & Marketing Services

digital agency, market research

Espalhe, one of Brazil’s leading digital and social media marketing agencies, has been acquired by Publicis Groupe (ENXTPA:PUB). Included in Espalhe’s services is its media engagement monitoring and analysis tool, IndexSocial, which provides insights into how brands are performing in Brazil’s social media landscape. Terms of the deal were not disclosed.

Technology & Communications

data storage technology

Pure Storage, an all-flash enterprise storage array company, has raised $150 million in Series E funding from T. Rowe Price and Tiger Global Management, joined by undisclosed “public market investors” and return backers Greylock Partners, Index Ventures, Redpoint Ventures, Samsung Ventures, and Sutter Hill Ventures. The company has now raised $245 million in total funding.

financial technology

Paymetric, a provider of SaaS-based enterprise security and payment acceptance solutions, has sold a majority equity stake to Francisco Partners. The company previously raised funding from Austin Ventures and Palomar Ventures.



Preferred Appraisal, which designs and develops desktop solutions for real estate appraisal, was acquired by Accurate Group, a provider of national real estate transaction services to the financial services industry. Terms were not disclosed.

infrastructure software

Mobise, a software company focused on bringing desktop workflow to mobile applications, has been acquired by EagleView Technologies, a technology company specializing in aerial imagery, measurements, analytics, and GIS solutions. Terms were not disclosed.

Information & Business Services


Divisions Maintenance Group, an integrated facilities maintenance company providing maintenance services for property managers and retail clients, has raised $16 million in funding from Caltius Mezzanine. The proceeds from the investment were used to help finance management’s purchase of the equity owned by outside shareholders.

credit/risk management information

Thompson Information Services, a provider of compliance information and training, has been acquired by Columbia Books & Information Services, from Thomspon Media Group. The acquisition will enable Columbia Books to reach beyond its core audience of political professionals to assist the individuals who must comply with regulation in the fields of human resources, benefits, food and drug administration, grants management and development, health care facilities, energy law, and environmental issues.

it consulting/systems integration

X7 Systems Integration, which specializes in the design, build, and support of comprehensive security management systems for government and commercial clients, has been acquired by System Development.Integration, another systems integrator that delivers technology systems and infrastructure for organizations with public-facing, critical operations. The acquisition, SDI’s second in as many months, establishes SDI as a $70M systems integrator specializing in the technical requirements, risk mitigation strategies, and advisory services required by critical infrastructure-intensive environments. Terms of the deal were not disclosed.


Playtech (LSE: PTEC), a maker of gaming software, has announced that it is willing to spend upwards of €600 million ($795 million) on acquisitions.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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