Daily Deal Activity 08/09/13

Digital Media/Commerce


Heritage Makers, an online retailer of personalized products such as storybooks, greeting cards, calendars, and printed business supplies, has sold certain assets to Youngevity (OTCPK:YGYI), a nutritional and coffee company. As a result of this business combination, Youngevity distributors and customers will have access to Heritage Makers’ Web-based publishing software. Terms were not disclosed.


UK-based Wedo Shopping, an online retailer of luxury furniture, has received a round of funding from new investor MMC Ventures. Terms were not disclosed.


Australia-based Tom Waterhouse, a provider of online betting and gaming services, has been acquired for $36.7 million by UK-based William Hill (LSE:WMH), another gaming company offering entertainment across multiple channels in shop, online, mobile, and telephone. Terms also include an earnout of $64.3 million subject to the performance of the business until the end of 2015.

mobile content/apps

Videolicious, which makes an app that allows users to easily create videos from their mobile phones, has raised $2.25 million in funding from investors that include Washington Post Company (NYSE:WPO), Amazon.com (NasdaqGS:AMZN), and the Knight Foundation. The round was led by Venture51 and Social Leverage, and includes existing investors such as Joanne Wilson, Trestle Ventures, and Quotidian Ventures. The company has now raised more than $4 million to date.

Marketing Technology

analytics/reporting, big data technology

Lytics, which has developed a cloud-based customer data analytics platform, has raised $2.2 million in seed funding led by Rembrandt Venture Partners, with participation from Voyager Capital. The company’s platform collates data from multiple sources, including the Web, mobile, email, social media, and integrated systems such as ExactTarget, Salesforce, and Eloqua.

social technology

Parrot Analytics, a company offering a platform for businesses to track their ‘global popularity’ and connect with their fans, has received an undisclosed amount of seed funding from K1W1, ICE Angels, lead investor Alan Gourdie, and Angel HQ.

content management

InvisibleHand, a UK-based provider of browser extension tools to compare prices of various online products, has been acquired by UK-based Skimlinks, a company offering content monetization and enrichment tools. No financial terms were disclosed. Skimlinks has raised more than $5 million in funding from Bertelsmann Digital Media Investments, Greycroft Partners, 500startups, Venrex Investment Management, Sussex Place Ventures, The Accelerator Group, and NESTA.

Traditional Media

magazine publisher

New Zealand-based Rit It Up, Satellite Media’s music magazine publication, has been acquired by Grant Hislop Hark Entertainment. With a staff of 40, Satellite will continue to work with its business partners to develop content-led solutions across Web, mobile, retail, signage, television, and event activations. Terms were not disclosed.

Technology & Communications

financial technology

SmartPay, an enterprise online billing tool developed by Onsharp, an interactive agency that designs, builds, and supports Web-based technology solutions, has been acquired by payment processing services provider CardConnect. Terms were not disclosed.

networking equipment

Titan Photonics, a company engaged in the research and development of optical systems and technologies and network subsystems, has raised an undisclosed amount of funding from Hillscrest Venture Partner. The company specializes in optical transport components and systems.



Siasto, a collaboration and project management tool that integrates into a number of different email and document management platforms, has raised $0.75 million in funding from One Asia Investment Partners, Y Combinator, Start Fund, and other angel investors. With the new funding, Siasto plans to extend its development to focus on its mobile collaboration service. The funding will also be used to expand its service into Asia.


Aveksa, an identity management software company offering enterprise access governance automation solutions, is being acquired for more than $225 million by EMC (NYSE:EMC), from Charles River Ventures and other backers. Founded in 2004, the company had raised approximately $37 million in venture funding. Charles River was the only venture backer to provide seed funding and also invested in follow-on rounds. Other venture investors include FirstMark Capital, FTV Capital, and Harmony Partners.

Information & Business Services

engineering information

CryoGas International, a magazine and information source on the industrial gases business in North America, has been acquired by UK-based Gasworld, an online news provider and operator of an information portal for the global industrial gas community. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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