Daily Deal Activity 08/07/13

Digital Media/Commerce


DermStore Beauty Group, an online beauty products retailer with 75 employees, has been acquired by retail giant Target Corp. (NYSE:TGT). The company was sold for an undisclosed amount by eCommerce incubator Intelligent Beauty, which is engages in the health and wellness, beauty, and fashion industries. Following the acquisition, DermStore Beauty Group’s websites will continue to operate separately from Target under its own brand names and the company will become a wholly-owned Target subsidiary.


TripFlavor, a company that launched in 2011 as an OpenTable-style platform for activities and tours, has been acquired for an undisclosed amount by ZOZI, a company offering an online service that focuses on deals for high-end outdoor adventures and activities. ZOZI, which recently closed a $10 million funding round, is using TripFlavor’s technology to power its new ZOZI Advance real-time booking, scheduling, payments, and customer relation management platform for activity merchants.


China-based Secoo, an online luxury goods retailer, has closed its Series C funding round led by new investor Vangoo Investment Partners. The round included participation from existing investors Crehol China, IDG Capital Partners, Ventech China.


India-based online lingerie store Zivame, has raised an undisclosed amount of funding from existing investors Kalaari Capital and IDG Ventures India.

mobile content/apps, ecommerce

WillCall, which operates a music event discovery and ticketing app, has raised $2.1 million in funding from SV Angel and individual investors. The app also offers a social feature, alerting users when their friends purchase events tickets.

mobile content/apps, classifieds/auctions/p-to-p

Sweden-bed Foap, which offers an iPhone app to let users upload and sell their photos through the company’s stock photo marketplace, has raised a further $1.5 million in funding Sweden-based venture capital firm Industrifonden and Maxwell Ventures. This company previously raised $0.9 million in venture funding.

niche content

The Web-based celebrity interview site ArthurKade.com, has been acquired by M Squared Entertainment. ArthurKade.com features video interviews and appearances by celebrities and athletes, as well as coverage of many red carpet and pop culture events. Terms were not disclosed.

niche content, local search

The Good Food Guide, which publishes local restaurant guides across the UK, has been acquired by UK-based Waitrose, a chain supermarket operator. The company was sold for an undisclosed amount by UK-based Which?, a provider of reviews and money saving advice to consumers.

social media/apps, ecommerce

Canada-based 500px, a photo sharing service aimed at enthusiasts and pro photographers, has closed on $8.8 million in Series A funding c-led led by Andreessen Horowitz and Harrison Metal, with participation from Creative Artists Agency, Rugged Ventures, and ff Venture Capital. The funds will be used to add a marketplace to the company’s website so that users can sell their photos as well.

Digital Advertising

digital advertising

Video advertising platform Adap.tv, has been acquired for $405 million by AOL (NYSE:AOL). Adap.tv’s unified, programmatic platform provides buyers and sellers with automated tools to plan, buy, and measure across linear TV and online video. Adap.tv was founded in 2006 and has raised a total of $48.6 million in funding.

search marketing

Ephricon Web Marketing, a search marketing optimization firm, has been acquired by Internet marketing agency Straight North, which offers creative services, such as graphic design, brand development, photography, and print management. Terms of the deal were not disclosed.

local search

Roadtrippers, which owns and operates an online service through which users can find and purchase road trip-related travel and experiences, has funding from new investor Drive Capital. Terms were not disclosed.

Marketing Technology

bi tools

Dynamite Data, which provides a platform to monitor and mine eCommerce data in real time, is being acquired by Market Track, which offers business intelligence solutions for the analysis of promotional advertising. Dynamite Data’s Web-based dashboard tracks product listings, pricing, promotions, stock levels, information, competitive price deltas, and more. Terms of the deal were not disclosed.

mobile technology

Vizibility, a company offering mobile identity management solutions for professionals, was acquired by printing services and legal supplies provider ALL-STATE International. Terms were not disclosed. The company’s tools enable users to curate, organize, and share individual online identities via SearchMe buttons, links, QR codes, and NFC chips.

online targeting/optimization

Causata, a provider of customer experience management software offering predictive analytics and real time omni-channel offer management applications, has been acquired by NICE Systems (NasdaqGS:NICE). The acquisition will allow NICE to strengthen its customer engagement analytics platform by providing greater visibility into a customer’s activities on the Web and apply the insights in real time across other touch points such as the contact center. Terms were not disclosed.

online targeting/optimization

Singapore-based Verticurl, a demand generation and marketing automation services firm, has been acquired by OgilvyOne, the customer engagement division of Ogilvy & Mather Group. The combined companies will create a global network that further enhances OgilvyOne’s position in the customer engagement space where it will provide end-to-end solutions that support customer focused and data driven marketing. Terms were not disclosed. Verticurl’s unaudited LTM revenues as of March 31, 2013 were S$5.9million ($4.7 million).

Agency & Marketing Services


Social media analytics firm Starcount has acquired H&D Ventures, the business owned by Tesco Clubcard creators Edwina Dunn and Clive Humby. Dunn and Humby will be joined on the Starcount board by senior advisor at Morgan Stanley and investor Christopher Carter, who becomes chairman. The Clubcard creators will both take a minority equity stake in the business and sit on the board as executive directors. Both will focus on developing analytics and audience engagement.

Traditional Media

consumer magazine publisher

Romania-based Sanoma Hearst Romania, a magazine publisher and operator of Internet products, such as general portal, parenting portal, and Internet Web sites, is being acquired by Germany-based Burda Style Group, which operates online portals and offers information on fashion and entertainment media for women. The publishing company was sold by The Hearst Corporation and Sanoma (HLSE:SAA1V) for an undisclosed amount.

Technology & Communications

cloud computing technology, infrastructure software

DigitalOcean, which provides a cloud hosting platform for developers who need to launch and scale their applications, has raised $3.2 million seed round led by IA Ventures, with participation from CrunchFund and TechStars.



Drill Map, a developer of software solutions for the oil drilling industry, has raised $6.5 million in Series A funding led by RockPort Capital Partners, with participation from ConocoPhillips and Ridgewood Capital Management. The company’s software provides petroleum well data, drilling permits data, and interactive mapping and notifications; and custom information, including lease data for various counties, and national pipeline flow data. Its software is available in the form of mobile and iPad applications.


LendKey, a cloud-based lending technology company, has raised $12.5 million in Series B funding led by Updata Partners and TTV Capital, with participation from existing investor Draper Fisher Jurvetson and Gotham Ventures. The round brings LendKey to a total of $22 million in funding. Formerly known as Fynanz, LendKey changed its branding at the beginning of this year to distinguish itself from its previous services. It started as a peer-to-peer lending platform, but has since taken its platform to the institutional level.

healthcare, collaboration

CareInSync, a company that designs collaborative patient care software solutions, has raised an undisclosed amount of funding from Samsung Venture Investment. Carebook’s real time Web and mobile collaborative software improves collaboration, coordination, and communication of patient care.


VividCortex, a company offering SaaS-based products that help companies measure, analyze, and understand database system behavior, has raised $2 million in funding from Battery Ventures. The software aims to reduce the risk of server outages by detecting and diagnosing small problems. Its proprietary algorithms can even forecast capacity and scaling limits before they’re reached.

Information & Business Services

credit/risk information

WorldCompliance, an open source intelligence platform operator offering a database of profiles of individuals and organizations that pose a potential risk to a firm’s financial system, has been acquired by Accuity, a Reed Elsevier (LSE:REL) company providing payment routing data, and AML screening data and software. The company’s client and vendor screening tools allow companies to perform due diligence and risk assessment, sifting through the platform’s profiles containing portrait photographs and other unique identifying details.

engineering information

Reed Elsevier (ENXTAM:REN) has acquired certain book assets of Gulf Publishing Company. The portfolio of 32 books includes petroleum engineering titles in drilling, pipeline, oil and gas, and safety. Terms were not disclosed.

it consulting/systems integration

Andrews Consulting Group (dba RapidDecision), an IT firm that installs, upgrades, extends, and enhances Oracle and JD Edwards software, has been acquired by GSI, from Andrews Group. The company will continue to expand its RapidDecision family of data warehouse software products serving data warehousing and business intelligence business. Terms were not disclosed.

it consulting/systems integration

eDocument Resources, a full service IT Consulting firm offering enterprise content management solutions that help clients automate their business processes and manage content, has been acquired by Databank IMX, a portfolio company of Svoboda Capital Partners. Databank IMX is a provider of outsourced imaging and information solutions, including document scanning, indexing, physical and electronic document storage, and software to manage information. Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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