Daily Deal Activity 07/31/13

Digital Media/Commerce

mobile content/apps

Flywheel (fka Cabulous), which operates a taxi “e-hailing” app to U.S. consumers, has raised $14.8 million in Series B financing led by Craton Equity Partners, with participation from previous investors Rockport Capital and Shasta Ventures. Unlike apps that allow users order a taxi, limo, or rideshare – such as Uber and Lyft – Flywheel only offers rides from licensed, commercial taxi drivers. The company generates revenue three ways: taxi fleet owners and operators subscribe to use Flywheel’s enterprise, cloud-based dispatch system, for a monthly fee; individual taxi drivers can use the app to get access to orders giving Flywheel a 10 percent commission on base fare; and riders pay a dollar more to “e-hail” a cab via Flywheel.

Marketing Technology


Satellite, a tag management technology company that helps marketers with analytics and media tracking across websites, has been acquired by Adobe (NasdaqGS:ADBE). Satellite had been part of a larger interactive marketing agency called Search Discovery. Terms of the deal were not disclosed.

commerce management, content management

Lexity, which offers a PaaS cloud platform for eCommerce companies, has been acquired by Yahoo (NasdaqGS:YHOO). The company’s platform comes with its own app store that makes it easy for online retailers to add apps that range from analytics to Pinterest management. Lexity supports merchants hosted on all commerce platforms including Magento, Etsy, Ebay, Yahoo!, BigCommerce, and Shopify.

content management

Scoop.it, a company offering a publishing tool that curates Internet content, has raised $2.6 million from Partech International, Elaia Partners, IXO Private Equity, and Orkos Capital.

media management platform

LATTO, a developer and provider of centralized cloud-based multi-screen video store solutions for streaming live/linear and on-demand video content, has raised $4 million in funding from an unnamed private Luxemburg-based fund. This brings the total amount raised to $15 million. Previous investors include Neurato Investments, 2B Angels, and Plus Ventures.

online targeting/optimization

Eyeview, a company with technology that personalizes video ads, has raised $8.1 million in Series C funding led by Marker, with participation from existing investors Lightspeed Venture Partners, Gemini Israel Funds, and Nauta Capital. The company has now raised a total of $19.4 million.



Quip, a collaborative document editing tool, has launched with $15 million in funding from Benchmark Capital, Greylock Capital, and individual investors. The company was founded by former Facebook Chief Technology Officer Bret Taylor, and currently has 12 employees. Quip’s features include online and offline editing, automatic formatting to the size of the screen, and push notifications.

credit/risk management

ZestFinance, a company that makes technology to minimize lending risks, has raised $20 million in a round led by Thiel Capital. Northgate Capital also contributed, as did existing investors Lightspeed Venture Partners, Matrix Partners, Kensington Capital Holdings, and Eastward Capital Partners.

Information & Business Services


Pitney Bowes Management Services (PBMS), a division of Pitney Bowes (NYSE:PBI) offering document device infrastructure management outsourcing services, has been acquired for $400 million by Apollo Global Management (NYSE:APO). PBMS’ solutions span mail and office management, document management, and marketing solutions, driving business process efficiencies, increasing productivity, reducing costs, and increasing customer satisfaction. The Management Service Business had $921 million in revenue in 2012, a decline of 3 percent from the year before.

data management

Technical documentation company Digabit, which designs and develops software-as-a-service based interactive Web applications for original equipment manufacturers and maintenance intensive industries has completed a $3 million Series A financing led by Flywheel Ventures, with participation from High Country Ventures and several individual investors. Digabit sells Documoto, a Web-based library for technical documentation, including electronic parts catalogs, and a suite of supporting products.

market research

ASM Research, a provider of advanced information solutions and services to U.S. defense and federal health clients, is being acquired by management consulting, technology, and business process outsourcing company Accenture (NYSE:ACN). Terms were not disclosed.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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