Daily Deal Activity 06/04/13

Digital Media/Commerce


Scripted, a startup that runs an online marketplace to connect freelance writers with companies who need written content, has raised $4.5 million in a new round of Series A funding led by Crosslink Capital and Redpoint Ventures. This brings the total amount invested in Scripted since its 2011 pivot from focusing on its Scripped screenwriting software to its current incarnation as freelance marketplace to approximately $5.5 million.


FarmersWeb, which operates as an online tool for buying and selling farm products, has raised $1 million in funding. The company did not disclose the investors for the transaction.

digital promotion/coupon

India’s leading digital coupon company SnapDeal, has raised $50 million in funding led by Ebay (NasdaqGS:EBAY), at a valuation of approximately $250 million. The round also saw participation from Intel Capital, Nexus Venture Partners, and other firms. In addition to acquiring a minority equity stake in Snapdeal, eBay will gain access to Snapdeal’s 20 million registered users, logistics software, and distribution network.


Online ticket seller Eventbrite, has raised another $30 million in a secondary share deal from Tiger Global Management. The investment comes after Tiger Global Management participated in a $60 million funding round for the company, which has raised over $130 million in total direct funding from Tiger, T. Rowe Price, Sequoia Capital, European Founders Fund, and Tenaya Capital.

mobile content/apps

U.K.-based Yplan, a startup building a mobile platform for selling last minute event-booking, has closed a $12 million Series A funding round led by General Catalyst Partners, with participation from existing investors Wellington Partners and Octopus Investments. This brings the company’s total investments to $13.7 million.

mobile content/apps

France-based Shopmium, a mobile shopping service provider, raised $5.6 million in Series B funding from Ventech, with participation from return backers Accel Partners and ISAI. Shopmium enables large consumer brands to engage directly with users through special offers and coupons pushed to their smartphones. The service allows users to discover new products that are either free or with a significant discount and buy them in their usual retail stores.

mobile content/apps

Sunrise, which offers a mobile calendar app made for Google Calendar users, raised $2.2 million in a seed round of funding led by Resolute.vc and NextView Ventures.


Sweden-based Dexplora, a company providing a mobile app for improving the user experience of CRM systems, has raised $1.2 million in funding from Creandum and DN Capital. Dexplora’s tools are built for sales organizations to minimize reporting effort and maximize data quality and efficiency. Dexplora has launched its first product GetSalesDone, available in the Apple App Store, that integrates with Salesforce.com.

social media/apps

Indonesia-based PT. Cipta Buru Sukses, which operates a social travel site to help people explore, plan, and share travel experiences, has raised an undisclosed amount of funding from Ardent Capital, a venture capital firm based in Thailand.

Digital Advertising

local search

Brinkmat, a startup offering an online scheduling and ordering platform for local laundry and dry cleaning businesses, was acquired by Delivery.com, a company whose technology platform lets local merchants easily provide eCommerce and delivery services. Brinkmat’s service, which currently has more than 2500 cleaners registered in the New York metro area alone, will continue to function and grow as part of Delivery.com going forward. Terms were not disclosed.

niche content

Lebanon-based Diwanee Group, a digital media company building one of the largest female audiences in the Middle East, has raised $3.25 million in equity funding from MedSecurities Investments SAL, a subsidiary of BankMed Sal. Diwanee creates and distributes original content through its offering of Arabic sites targeting the Middle East audience along selected verticals. The company’s brands include Yasmina.com, a female lifestyle, beauty, and fashion portal, Mooda.com, an eCommerce platform, and Wayyana.Yasmina.com, a social network across Diwanee properties.

Marketing Technology


InsightSquared, a provider of a salesforce analytics product for small and medium-sized enterprises, has raised $8 million in Series B funding led by Draper Fisher Jurvetson, with participation from return backer Atlas Venture.

commerce management

OrderDynamics, a company providing eCommerce solutions to businesses, was acquired by eCommera, an Internet services company offering advisory, support, and software services for retailers to develop and operate eCommerce and multi-channel businesses. Terms were not disclosed.

content management

Daqri, a provider of “augmented reality” software, has raised $15 million in a funding round led by Tarsadia Investments. The company develops software including a white-label solution that enables businesses in several industries to develop online marketing campaigns for their products. The software combines Web-publishing tools with apps enabling augmented reality.

email/messaging software

Cloud marketing company ExactTarget (NYSE:ET), which provides cross-channel, digital marketing SaaS solutions, is being acquired for $2.5 billion by Salesforce (NYSE:CRM). The purchase complements Salesforce’s current cloud roadmap and marketing cloud, and expands its addressable market opportunity beyond CRM to B-to-C marketing. Salesforce is paying $33.75 for each share of ExactTarget, a 50 percent premium above yesterday’s close of $22. Based on LTM financials as of March 31, 2013, the deal values ExactTarget at 7.9x revenue. The deal marks Salesforce’s largest acquisition to date, second to Buddy Media, which was purchased in 2012 for $689 million. In 2011, the company purchased social-monitoring platform Radian6 for $276 million in cash plus additional stock.

email/messaging software, healthcare software

HealthTxts, provider of a text message-based mobile health interventions platform for individuals, academic institutions, and industry professionals, was acquired by Vertical Health, a health information company focused on pain management, musculoskeletal diseases, mental health, and endocrine disorders.

social technology

Germany-based uberMetrics Technologies, a company offering SaaS media monitoring solutions, has raised an undisclosed amount of funding from Germany-based venture capital firm High-Tech Gründerfonds Management. UberMetrics’ tool connects media monitoring, press review, and crisis communication management from various media channels including TV, radio, print, and the social Web.

Agency & Marketing Services

digital agency

Canada-based digital ad agency Crucial Interactive, which provides start-to-finish service that spans ad sales, creative services, custom integrations and development, branded content and more, was acquired by Canada-based Rebellion Media, a digital media company that creates and acquires digital media properties in the areas of health and wellness, technology, entertainment, and sports. Terms were not disclosed.

public relations

Public relations consulting firm Check 6 Consulting, and full-service communications consulting firm Kennedy & Company, have been acquired by Phillips & Company, a global communications firm that helps clients create, defend, and sustain leadership positions through public relations and market development. Terms were not disclosed.

Traditional Media

b-to-b media

Voyager Institutional Services, a company that arranges, conducts, and hosts group meetings for corporate management and institutional investors, has been acquired by Strategas Research Partners, a research firm specializing in macro-economic and policy research. Voyager conducts and organizes Management Visit Program and Investor Relation road shows that cater to pension funds, banking, insurance, and money management companies. Financial terms were not disclosed.

cable & satellite television

CMA Communications, a cable television services provider serving rural communities in Texas, Louisiana, Mississippi, and Nevada, has been acquired by private equity firms GTCR and Rural Broadband Investments. The company was sold by collections services provider Etan Industries (dba Credit Protection Association). Terms were not disclosed.


U.K.-based DCD Media, which operates as a vertically integrated group of television production and distribution companies, making and delivering content for television, DVD, and new media, has raised $1.53 million in a private placement funding round from returning investor Henderson Global Investors, Timeweave, and David Green.

Technology & communications

cloud computing

SoftLayer Technologies, which operates a unified cloud infrastructure platform, is being acquired for an undisclosed amount by IBM (NYSE:IBM). The purchase will make it easier and faster for IBM’s clients to incorporate cloud computing by marrying the speed and simplicity of SoftLayer’s public cloud services with the enterprise grade security and openness of the IBM SmartCloud portfolio. SoftLayer serves approximately 21,000 customers with a global cloud infrastructure platform spanning 13 data centers in the U.S., Asia, and Europe.

financial, digital place-based media

U.K.-based Indigo Retail, a company developing electronic point-of-sale hardware and software solutions for retailers, was acquired at an enterprise value of $5.96 million by HTEC, a managed services, payment, and loyalty systems provider and subsidiary of U.K.-based Universe Group (AIM:UNG). In addition to its POS tools, the company also offers an in-store solutions for the distribution and playback of music, video, and advertising for retailers.


Novocell Semiconductor, a provider of non-volatile memory technology, was acquired by Silicon Storage Technology, a subsidiary of semiconductor products company Microchip Technology (NasdaqGS:MCHP). Terms were not disclosed. Nocovell’s technology is designed for fabless semiconductor companies, integrated device manufacturers, and foundries.

network infrastructure technology

Overture Networks, a developer and manufacturer of carrier Ethernet edge and aggregation solutions to service providers, network operators, and enterprise customers, has received $10 million in a venture loan facility from Horizon Technology Finance.

satellite & microwave equipment, geo-demo software

AutoVision Wireless, which provides Web based fleet management software solutions to vehicles in North America, has been acquired for $14.7 million by BSM Technologies (TSXV:GPS), which through its subsidiary, BSM Wireless, engages in the development and manufacture of remote monitoring, fleet tracking, fleet maintenance, and automated vehicle security systems.



Appsecute, a company that provides social monitoring tools for developers and IT professionals to monitor cloud environments, was acquired by PaaS provider Active State Software. Terms were not disclosed. Appsecute allows developer and operations teams to get a real-time, “single-pane-of-glass” view across multiple application management services. The Appsecute social stream displays events from services like GitHub, Zendesk, or PagerDuty with a Facebook-style timeline.


Axeda, a company delivering enterprise business planning and performance management solutions that link strategic planning, financial planning, and supply chain planning, raised $5 million in funding from Wipro (BSE:507685), which provides information technology products and services, and consumer care and lighting products primarily in India, the US, and Europe. The investor acquired a minority stake in the company through this transaction.


QuadraMed, a provider of access and identity management solutions for the healthcare IT market, has been acquired by Constellation Software (TSX: CSU), which offers enterprise software solutions for niche markets, such as public housing administration, and running public transit systems, from Francisco Partners. The purchase was completed though Constellation Software’s wholly-owned subsidiary N. Harris Computer, which QuadraMed will provide with a platform to support its entry into the US healthcare information technology market. Terms of the deal were not disclosed. Francisco Partners originally acquired Quadramed in 2009 for $126 million, or $109.9 million net of cash.


Australia-based ISS Group (ASX:ISS), which develops and markets infrastructure and application software for customers ranging from national oil companies, global super majors, and a large array of independent operators, is being acquired by P2 Energy Solutions, a provider of strategic, financial, and technology services primarily for the upstream oil and gas sector, at an enterprise value of $36.8 million. Based on LTM financials as of Dec 31, 2012, the deal valued ISS Group at 1.8x revenue and 26.6x EBITDA.

Information & Business Services


Chile-based PayRoll, which provides outsourcing services relating to the human resource industry, was acquired for an undisclosed amount by business outsourcing solutions company Automatic Data Processing (NasdaqGS:ADP).


India-based credit ratings agency Crisil (BSE:500092), has sold an additional 22 percent stake to McGraw Hill Financial (NYSE: MHFI), for approximately $336 million. The purchase will increase McGraw Hill’s ownership percentage to 75 percent. Crisil provides ratings, research, and risk and policy advisory services primarily in India, the U.K., and the US.

geo-demo consulting

GoldBot Consulting, a provider of geospatial software and system engineering services to customers with the Department of Defense, has been acquired by Information Innovators, a professional information technologies services company. The company provides a full software development lifecycle including working with the customer to gather and define requirements, designing and developing the system, and delivering the final product. Terms were not disclosed.

it consulting/systems integration

U.K.-based IT consulting firm Chase Consultancy, has been acquired for an undisclosed amount by Oxford Consulting Group, a provider of comprehensive services and solutions for business to business integration and multi-channel commerce. Chase Consultancy is an IT services firm and IBM Premier Business Partner offering solutions for electronic data interchange and B-to-B integration. Terms of the deal were not disclosed.

product/price information

Trade Service, a provider of content acquisition, aggregation, management, publishing, and distribution of product and pricing information to the electrical, plumbing/PVF, HVACR, industrial MRO, and office products industries, was acquired by Trimble Navigation (NasdaqGS:TRMB), which distributes positioning products and applications enabled by GPS, optical, laser, and wireless communications technology. The company was sold by GF Capital for an undisclosed amount.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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