Daily Deal Activity 05/08/13

Digital Media/Commerce

social media/apps, healthcare

HealthTap, a company operating a mobile health platform that enables users to ask questions of tens of thousands of doctors in a casual format, raised $24 million in Series B funding from new investor Khosla Ventures, along with Series A investors Mayfield Fund and Mohr Davidow Ventures. In addition to the site’s question-and-answer section, HealthTap also offers a section of tips from doctors, a platform for doctors to ask questions of one another, a directory of 1.2 million doctors, a referral network, and a secure health-record storage area.

Digital Advertising

vertical search

Spain-based Niumba.com, a vacation rental website, was acquired for an undisclosed amount by TripAdvisor (NasdaqGS:TRIP). Niumba features more than 230,000 properties globally and brings to TripAdvisor one of the largest collection of Spanish vacation rentals with more than 120,000 properties in Spain.

search marketing

Haystak Digital Marketing, which provides digital and traditional marketing services to the automotive industry, was acquired by VinSolutions, a provider of Internet-based CRM and lead management software to car dealer websites, auto service, and dealer training companies. Haystak specializes in automotive search engine marketing (SEM) and pay per click (PPC) services. It also offers mobile SEM and PPC, retargeting, display, social advertising, call tracking, and advanced reporting services. Terms of the deal were not disclosed.

Marketing Technology

commerce management

OrderMotion, which provides Web-based order management and analytics solutions for eCommerce and direct-to-consumer businesses, was acquired by NetSuite, a provider of cloud-based financial/ERP software suites, from Capital Resource Partners. Financial terms were not disclosed. NetSuite will use OrderMotion to strengthen its own order management system.

crm, online lead generation

Market Leader (NasdaqGS:LEDR), a provider of SaaS-based customer relationship management software for the real estate sector, is being acquired by Trulia (NYSE:TRLA). The deal is valued at approximately $355 million in cash and stock, at an implied value of $11.33 per Market Leader share (18 percent premium to yesterday’s closing price). Based on 2012 financials, the deal gives Market Leader an enterprise value of $332.8 million, and a valuation of 7.4x revenue. The company reported a net loss of $7.8 million for the period.

email/messaging software

Movable (aka Movable Ink), a provider of email marketing software, has raised $11 million in a Series B growth round led by Intel Capital, with participation from prior investors Contour Venture Partners, ff Venture Capital, and Metamorphic Ventures. Movable’s solution enables marketers to create email marketing campaigns that are optimized when the recipient opens the email, based on the time, his or her location, device, and social graph. The company has raised $12.3 million to date, having previously raised $1.3 million in its seed and Series A rounds.

sem/seo tools

Pay-per-click management technology company Qualityscores.com and 15 additional online marketing websites, have been acquired by Get Found First, which also provides pay-per-click management tools. The purchase includes a Web application designed to aggregate Google Adwords quality scores and displays the metric’s impact on Adwords pay-per-click accounts. Terms were not disclosed.

search & discovery

Israel-based Beyond Verbal Communications, a startup that it has developed a way to take computer-based voice recognition software that is able to detect the emotional nuances of a voice to decipher how a person speaking is feeling, has raised $2.8 million in funding led by the newly-launched Genesis Angels. The company will use the investment to roll out its patented technology commercially.

Marketing Services

channel services

Deerpath Capital has sponsored an acquisition of ABC Global Services, a provider of travel services for consultants and travel agencies worldwide, from Thomas Cook (LSE: TCG). No financial terms were disclosed. The deal was led by former Thomas Cook executive Eric Altschul, who will serve as ABC’s CEO. ABC Global supports its customers with a global hotel program and networking organization. The relationships it maintains with industry suppliers allow the company to provide special programs, discounts, and enhanced revenue opportunities to support travel management objectives.

Traditional Media

consumer magazine publisher

Mass Appeal, a publisher of a graffiti-focused magazine, raised $1.2 million in funding from private investors and White Owl Capital. The company’s magazine was founded in 1996 and shut down in 2008, before being revived by the current team earlier this year. The company is currently working to move its content online.

digital place-based media

The ad supported digital screen assets of KidsCare TV (KC TV) and Women’s Healthcare TV (WHC TV), were acquired by digital point-of-care media company Health Media Network. The KC TV and WHC TV programs are shown in doctors’ offices throughout the country. Terms of the deal were not disclosed.



Coinbase, a developer of a wallet for the digital, decentralized currency bitcoin, raised $5 million in funding led by Union Square Ventures. The company develops a hosted platform and payment solution for a digital currency that allows instant payments worldwide. This round brings the company’s total investments to $5.6 million.


Cover, which provides a mobile payments application to make paying to help with paying for meals at restaurants, raised $1.5 million in funding from O’Reilly AlphaTech Ventures. The app is still in private beta, but the startup has also raised $1.5 million in seed funding.

home automation

MyEnergy, also known as Earth Aid, which develops software enabling users to track their electric, gas, and water bills and usage online, has been acquired by Nest Labs, a manufacturer of digital thermostats. Prior to the purchase, MyEnergy had raised over $4 million in funding from Capital-E, Clean Energy Venture Group, and Point Judith Capital.


credit/risk software

Aklero Risk Analytics, a provider of loan quality management software and services via automated data and document validity assurance, has merged with NYLX, a provider of mortgage loan pricing, performance analytics, and monitoring. Terms were not disclosed.


SIMPOE, a leader in plastic injection molding simulation software, was acquired for an undisclosed amount by Dassault Systèmes, a provider of 3D design software.

healthcare, vertical search

TrialReach, a U.K.-based clinical trial platform that connects patients with healthcare companies and research organizations, has raised £2 million ($3.1 million) in funding led by Octopus Ventures, with participation from return backer Amadeus Capital Partners. The company’s search engine makes clinical trials easy to find, understand, and get into for patients with various medical conditions.


HealthyCircles, a developer of a SaaS care orchestration engine designed to connect healthcare providers, patients, family members, and others involved in post-acute care and provide them with a care management platform, was acquired by Qualcomm Life, which provides device connectivity and data management solutions that enable medical device manufacturers to deliver wireless health. Terms were not disclosed.

software development tools

FlexPoint Technology, a provider of cloud-based collaboration and application development capabilities solutions, has been acquired by Haystax Technology, a portfolio company of The Edgewater Funds. Terms were not disclosed.

Information & Business Services

it consulting/systems integration

U.K.-based Civica, a provider of software, IT services, and outsourcing services for the public sector, is being acquired by OMERS Private Equity, from 3i Group at an enterprise value of £390 million ($607.8 million). The company offers solutions in the areas of specialist business applications, hosting and cloud based services, business process services, workflow and document management, records management, income management and e-payments, mobile and flexible working, communications and Internet solutions, software asset management, software licensing, and automation solutions.

it consulting/systems integration

The Coding Center, a specialty outsourced remote coding services company and division of Doozer Software, has been acquired by HIM Connections, a recruitment and staffing firm for health information management. Terms were not disclosed.



China-based Tunio.com, an online travel booking services that allows users to choose packaged or semi-packaged holiday-making products, is raising a round of approximately $50 million in Series D funding, which will likely close by the third quarter. The company is currently seeking additional investors alongside its existing investors for the planned round.

mobile content/apps

Social video app company Viddy, is overhauling its capitalization table, returning a large amount of money to investors in the company’s most recent round of funding. Viddy will return $18 million of the $30 million raised in its Series B round one year ago, leaving the company with $11 million. Lead investors in the most recent round were Goldman Sachs, Khosla Ventures, and New Enterprise Associates, all of whom will receive much of their money back.


About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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