Daily Deal Activity 04/30/13

Digital Media/Commerce


Science Exchange, which operates an online marketplace for scientific experiments, has raised $3 million in Series A funding led by O’Reilly AlphaTech Ventures and Union Square Ventures. The company’s Web-based platform is designed to match research scientists looking to outsource experiments with other scientists interested in performing those experiments. The round was joined by existing investors who previously provided the company with a $1.5 million seed round, including Lerer Ventures, XG Ventures, and Yuri Milner.


Brazil-based Mobly, an online retailer for furniture, home furnishings, and home accessories, is raising up to $20 million from The Cisneros Group, a Venezuela-based media company that owns TV, digital, and other assets. The company has closed the first $10 million of the investment, while Cisneros Group reserves the right to increase that to $20 million within the year. The Cisneros Group becomes the fourth investor in Mobly, which has also had investment from the Samwers, along with regular Rocket Internet backers Kinnevik and JP Morgan.


MyPublisher, a company offering online photo book, card, and stationary printing services, has been acquired by Shutterfly (NasdaqGS:SFLY), a manufacturer and digital retailer of high-quality personalized products and services, from Sweden-based private equity and venture capital firm AB Novestra (OM:NOVE). MyPublisher will be added to Shutterfly’s other brands, which includes brands include Tiny Prints, Wedding Paper Divas, and Treat.

ecommerce, mobile content/apps

BodyMedia, a specialty online retailer offering wearable body monitoring systems and mobile applications to help people lose weight, has been acquired for over $100 million by Jawbone, which develops innovative products and services for the mobile lifestyle. This follows Jawbone’s purchase of Massive Health, a developer of social mobile applications that help individuals tackle health care problems, which was announced in February.

niche content, supplementary education

(4/17/2013) The Sewing Studio, provides sewing instruction classes and an online content, has been acquired by F+W Media, which publishes and markets magazines, titles, and books. With the purchase, www.LoveSewing.com will join the F+W portfolio. Terms were not disclosed.

Marketing Technology


ClickTale, a provider of services that allow website owners to record and watch movies of their visitors’ browsing sessions, has raised $17 million in funding led by Amadeus Capital Partners, with participation from Goldrock Capital and Viola Credit. Founded in 2006, ClickTale provides in-page Web analytics that allowing companies to analyze and optimize Web site performance and usability.

analytics/reporting, big data

RetailNext, a provider of applied big data solutions for brick-and-mortar retail, has raised $15 million in Series C funding led by StarVest Partners, with participation from Nokia Growth Partners, Commerce Ventures, and return backer August Capital. This round brings the total capital raised by RetailNext to $29 million.

mobile technology, analytics/reporting

Expect Labs, a company developing technology for the newly-emerging field of anticipatory computing applications, has raised an undisclosed amount of strategic funding from Intel Capital, Samsung Venture Investment, and Telefonica Digital. The company’s first app tracks real-time conversations with as many as eight participants, collecting and analyzing information and then displaying relevant sites related to the conversation.

mobile technology

Leap2, a software developer offering mobile search tools that combine instant Web with social media content, has raised $1.6 million in funding led by Dundee Venture Capital, with participation from OpenAir Equity, Linseed Capital, and Wichita Technology.

social technology, loyalty/retention

Tango Card, which provides a gift-card service to consumers and enterprises, has raised $4.1 million in Series B funding led by Allegro Venture Partners, with participation from Floodgate, Swan and Legend Ventures, and existing investors Innovation Endeavors and Western Technology Investment. This brings the company’s total investments to nearly $6 million.

social technology

Semantelli, a social media analytics company, was acquired for an undisclosed amount by IMS Health, a provider of business intelligence to the pharmaceutical and healthcare industries. The purchase is intended to extend IMS Health’s marketing and consumer engagement capabilities for healthcare organizations. Semantelli’s cloud-based tools automate the collection of healthcare-specific social media content.


experiential marketing

Marketplace Events, an organizer of consumer remodeling, home décor, and gardening shows in the US and Canada, has raised an undisclosed amount of funding from Stephens Capital Partners. BB&T Capital Partners Mezzanine Fund II invested subordinated debt to support the restructuring. BB&T Capital Partners first invested in Marketplace Events in 2008, providing subordinated debt and equity to support the acquisition of the Company by Stephens Capital Partners.

Traditional Media

consumer book publishing

Down East Enterprise has sold its book division to Rowman & Littlefield Publishing Group. Its book division includes Down East Books, Shooting Sportsman Press, Fly Rod & Reel Books, and Countrysport Press. Terms were not disclosed.

digital place-based media

Spectrum Health Network, which operates a digital signage waiting room network built for the multispecialty group practice and independent physician associations, has been acquired by Health Media Network, a point-of-care media company delivering educational and health content for physicians, patients, and caregivers in medical offices, physician waiting rooms, and healthcare systems. Terms were not disclosed.


Nettwerk Music Group, a music publishing and artist management company, has raised $10.25 million in growth equity funding from private equity firm HBC Investments, previous investor Beedie Capital, and Nettwerk’s four founding partners. The company encompasses a record label, artist management company, producer management company and music publishing company.



Dwolla, which provides a free Web-based software platform allowing users to send, receive, and request funds from any other user, has raised $16.5 million in Series C funding led by Andreessen Horowitz, with participation from previous investors Village Ventures, Thrive Capital, and Union Square Ventures.


data management

M-Files, a developer of enterprise content management software, has closed a $7.7 million Series A round led by DFJ Esprit, with participation from Finnish Industry Investment. The company’s software, which manages information based on its metadata, is available on premise, in the cloud or in hybrid environments.


Ingenuity Systems, a provider of software solutions to analyze and interpret the biological meaning of genomic data, has been acquired by Qiagen (NasdaqGS:QGEN), which offers sample and assay technologies, for approximately $105 million in cash. Prior to the purchase, Ingenuity Systems has raised over $14 million in funding from Accel Partners, Morgan Stanley Venture Partners, and Three Arch Partners.



Fab, which is pivoting from flash sales to a more integrated eCommerce platform, has acquired Germany-based custom furniture store Massivkonzept, which allows customers to design their own furniture online. The purchase gives Fab a brick and mortar presence with a new retail store in Hamburg, Germany. Massivkonzept is reportedly profitable and has a $10 million revenue run rate. Fab is expecting to double revenue in 2013, and should reach $250 million in 2013 sales.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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