Daily Deal Activity 01/08/13

Digital Media/Commerce

digital promotion/coupons

Mamasource, a daily deals site for mothers, was acquired by Totsy, which operates a flash sales site for mothers. No financial terms were disclosed.

social media/apps

Clipboard, a venture-backed online Web clipping and scrapbook services company, has taken a strategic investment from Scientia, a developer of resource scheduling, space management, and collaboration software for educational institutions. The company’s product enables users to save and share relevant parts of a website or service available on the Web by using a bookmarklet. Scentia’s investment adds to Clipboard’s previous funding of $1.5 million.

Digital Advertising

ad networks/exchanges

Chartboost, a provider of an ad marketplace for game publishers, raised $19 million in funding from Sequoia Capital. The company offers a direct-deal advertising marketplace designed to enable game publishers to manage the distribution of their mobile game apps.

ad networks/exhanges

Display and video-focused ad network Altitude Digital, which enables online publishers to optimize their ad space and eliminating unnecessary ad operations costs with its full-scale supply side platform, has raised $5 million in funding from Mercato Partners. It also has secured a new credit facility from Silicon Valley Bank. The new funds will largely be used towards customer acquisition and marketing initiatives.

digital video

Pipewave, an online video advertising optimization company serving marketers, agencies, and publishers, was acquired by venture-backed Zefr (fka MovieClips), which operates as an online content distributer. Terms were not disclosed.

Marketing Technology


Advertising technology company MakeGood Software, was acquired by Quantcast, an ad tech company that helps  better understand, find, and access targeted audiences in real-time. MakeGood’s technology was designed to aggregate, organize, and reconcile campaign data. Terms of the deal were not disclosed.

mobile technology

Overlay Media, a developer of mobile data analytics based technologies, has been acquired by mobile ad network operator InMobi. Overlay’s flagship product, the Context Engine, enables intelligent on-device behavior, wiser use of battery power, and increased personalization. Terms were not disclosed.

SFA/Lead management

Sales Team Automation (dba InsideSales.com), which operates an inside sales automation platform offering phone dialer and lead management software solutions, raised $35 million in $35 million in Series B funding led by U.S. Venture Partners, with current investor Hummer Winblad Venture Partners participating. The new money will be used to continue expanding the software, to expand geographically into Europe and Australia this year and to potentially make acquisitions.


healthcare agency

Webster Capital has recapitalized existing portfolio company Conisus, a provider of science-oriented promotional marketing and education solutions to biopharma companies. No financial terms were disclosed, except that the deal included a $46.5 million unitranche credit facility from Monroe Capital.

Marketing Services

printing services

The Whitley Printing Group, a commercial printer, formerly a division of TWG Solutions, has been sold by Teakwood Capital to an undisclosed commercial printing company with a national footprint. Terms were not disclosed.



Zonoff, which provides a comprehensive software platform to channel partners who, in turn, deliver connected home products and services, has secured a venture funding commitment from Valhalla Partners, as part of the company’s Series A round. Zonoff does not make home automation hardware, but sells its software, design recommendations and services to help companies that manufacture smart home electronics, so that they can deliver value-added services, and so that their devices work well with those made by any other brands, or using different technical standards.

erp software

Lanyon, an enterprise SaaS company offering content and spend management solutions to the travel, transportation and hospitality industries, was acquired by Vista Equity Partners. The company was purchase from Frontier Capital, which provided Lanyon with $10 million of growth equity in November 2009.


Research Dataware, a developer of a software application supporting institutional review boards, was acquired by The WIRB-Copernicus Group, a portfolio company of Arsenal Capital Partners. No financial terms were disclosed. Research Dataware enables clinical research organizations to comply with regulations and efficiently manage the process and documentation complexities required by federal and state regulations.  Launched in 2005 as a Web-based SaaS application, the company’s platform is now one of the most widely used electronic solution for managing the research compliance practices of institutions that conduct clinical research.


Health Catalyst (fka. Healthcare Quality Catalyst), a provider of healthcare data warehousing, raised $33 million in Series B funding led by Norwest Venture Partners, with participation from return backers Sequoia Capital and Sorenson Capital. The company’s technology platform is used by hospitals to manage and analyse patient data stored locally in electronic health records.


PatientSafe Solutions (fka IntelliDOT), a developer of health-care management software, closed on $20 million in Series C financing led by Merck Global Health Innovation, Merck & Co.’s venture arm. Camden Partners , Psilos Group and TPG Capital also participated in the round. PatientSafe delivers real-time mobile clinical solutions to hospitals to improve patient safety and quality while also decreasing costs. The company’s product includes clinical workflow and documentation applications encompassing barcode positive patient identification, care interventions, clinical communications, and collaboration. The company has raised at least $93 million to date.


Healthsense, a provider of aging services technology including remote monitoring, emergency response, and wellness management solutions that help  senior care providers reduce costs, increase independence, and enhance caregiver and senior experiences, raised $7 million in funding from Merck Global Health Innovation and Fallon Community Health Plan, with participation from existing investors including Radius Ventures, West Health Investment Fund, and Ziegler.


Bayshore Technologies, a provider of network infrastructure solutions to businesses, was acquired by Vology, a reseller of new and pre-owned networking and telecommunications equipment. No financial terms were disclosed. Vology raised $32.5 million in private equity and debt funding in 2011 from LLM Capital Partners, Banyan Mezzanine Fund, and Harbert Mezzanine Partners.

Information & Business Services

financial consulting

The Salter Group, a financial and strategic advisory firm specializing in providing business and intangible asset valuations, has been acquired by FTI Consulting (NYSE: FCN), the global business advisory firm dedicated to helping organizations protect and enhance their enterprise value. Founded in 2003, Salter Group has completed over 1,350 projects representing $145 billion in asset values across a broad range of industries. The purchase adds Salter Group’s nine professionals to FTI Consulting. Terms were not disclosed.

Corporate training

Spartan College of Aeronautics and Technology, an aviation-maintenance school for training pilots, aviation technicians, and nondestructive testing professionals, has been acquired by Sterling Partners. No financial terms were disclosed.


Knowledge Mosaic, a provider of online information resource to the securities and financial services industries, was acquires by LexisNexis Group, a subsidiary of Reed Elsevier, for an undisclosed amount. Founded in 2001, Knowledge Mosaic currently has 30 employees.

HEALTHCARE information

France-based Aureus Sciences, a company providing databases and information tools to pharmaceutical and biotech companies, was acquired by Elsevier, a leading provider of scientific, technical, and medical information products and services. The company was sold by AXA Private Equity, CDC Entreprises, and OTC Asset Management. Aureus Sciences gathers unique and high quality quantitative biological activity data for major therapeutic drug targets.

Management consulting

Alsbridge, a consulting firm for chief information officers, has raised an undisclosed amount of private equity funding from LLR Partners.

market research

Marketing Research Services, a research firm specializing in consumer research, was acquired by market research firm ORC International. Following the purchase, ORC will be able to offer its clients research solutions that include product innovation and development, pricing strategy and portfolio optimization. MRSI also brings a focus on the Hispanic consumer market to ORC International. Terms of the deal were not disclosed.


About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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