Daily Deal Activity 12/21/12


Germany-based Trivago, which operates a hotel search and price comparison site, has sold a 62 percent stake to online travel giant Expedia (NasdaqGS:EXPE). In a regulatory filing, Expedia disclosed it will pay a total of $632 million, which values the company at over $1 billion. The deal is expected to close in the first half of 2013. In its previous funding round, Travigo sold a 25 percent stake to Insight Venture Partners for $53 million, at a valuation of $210 million.

Sierra Trading Post, an off-price Internet retailer, was acquired by The TJX Companies, an off-price retailer of apparel and home fashions. The purchase price was approximately $200 million. Sierra Trading Post, which launched in 1999, generates annual revenue of more than $200 million. The company specializes in apparel, footwear, and home furnishings. As part of the deal, TJX is acquiring Sierra Trading Post’s office, distribution center and photography studios, customer call centers, and four outlet stores.

Daily deals startup Bloomspot, has agreed to be acquired for $35 million by J.P. Morgan Chase. The deal could enable J.P. Morgan generate new sources of revenue by tailoring discounts and other deals for retailers to cardholders based on spending patterns. The acquisition is expected to close in early 2013.

CommerceInterface, a channel management technology used in eCommerce operations that aggregate goods from multiple vendors, was acquired by Groupon (NasdaqGS:GRPN). Groupon has used CommerceInterface technology since April 2012 to streamline operations of the growing Groupon Goods platform and automate interactions with thousands of existing vendors. The acquisition enables Groupon to leverage infrastructure provided by the company to support and optimize the Groupon Goods business globally in 2013. Terms of the deal were not disclosed.

AdGooroo, which offers a digital marketing intelligence platform that offers insight and data on competitors’ keywords, ad creative, back-link data, campaign statistics, budgets and more, was acquired by Kantar Media, a unit of Kantar, a leading information, insight, and consultancy group that is part of WPP (LSE:WPP). Terms of the deal were not disclosed.

Canada-based Agility Metrics, a software company specializing in customer experience management solutions, has sold a majority stake to Leger Marketing, a provider of market research technology and polling services. Included in Agility Metrics offerings in a Web-based customer feedback collection, analysis, and reporting platform. Terms of the deal were not disclosed.

Knighted, a provider of supply chain software solutions, has been acquired by Intelligrated, an automated material handling solutions provider. The acquisition is a strategic component of Intelligrated’s mission to deliver solutions that increase fulfillment speed for eCommerce, multichannel retail, wholesale, consumer products, and food and beverage industries. Terms were not disclosed.

Cognizant announced that it has entered into a definitive agreement to acquire six companies of Germany-based C1 Group, a consulting and IT services firm. The acquired companies focus on three industry segments: manufacturing and logistics, energy and utilities, and financial services. Terms of the deal were not disclosed.

The Seva Group, a provider of technology services to commercial and government clients, was acquired for an undisclosed amount by Mind Over Machines, a provider of consulting and information technology services to commercial and government clients. The Seva Group, a 20-employee firm with annual sales of $5 million, specializes in application development and deployment of Web-based technologies like mobile apps, cloud computing, and data integration. Mind Over Machines has $10 million in annual sales and clients such as Broadridge Financial Services, the national Committee for Quality Assurance, the National Institutes of Health and the Department of Health & Human Services.


TubeMogul, which operates a service that enables advertisers to purchase video ad slots across real-time bidding exchanges, raised $20 million in Series C funding led by Northgate Capital. While valuation was not disclosed, the company reported revenues for 2012 of approximately $53 million. TubeMogul has now raised $35 million in total funding.

2nd Watch, a company that enables enterprises to migrate existing and new IT applications and processes to secure public clouds, raised $4.2 million in funding led by Madrona Venture Group. The company’s solutions include cloud software and analytics, and are an Amazon Web Services partner.


According to TechCrunch, Adobe Systems (NasdaqGS:ADBE) paid slightly more than $150 million in cash and stock for Behance, which operates a LinkedIn for artists. The company has more than one million members, and 32 employees who will now work for Adobe. Behance was founded in 2006 and only raised a $6.5 million Series A round back in May from Union Square Ventures and others.


About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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