Daily Deal Activity 12/07/12


VYRE, a U.K.-based provider of marketing resource management and brand asset management software, was acquired by Canada-based North Plains Systems, a provider of enterprise digital asset management solutions for brands and publishers. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to more effectively create, manage, and share rich media, improving marketing agility and profitability. Terms were not disclosed.

(12/5/12) M.T. Performance Marketing, (“MediaTrust”), a digital performance-based marketing company, has been acquired by Webxu (OTCBB: WBXU), a media company that owns and operates a network of consumer branded Websites and businesses focused on customer acquisition, eCommerce, and mobile media. Media Trust enables its partners to create and deploy pay-for-performance marketing campaigns that deliver clicks, leads, and sales. With the closing of MediaTrust, the combined companies, on a pro-forma basis, project revenues in excess of $20 million in 2012. Terms of the deal were not disclosed.

India-based digital agencies iStrat (nka Publicis iStrat) and MarketGate, have been acquired by Publicis Groupe (ENXTPA:PUB). iStrat, founded in 2003, is a 50-employee agency that provides services such as digital communications, eCommerce store fronts, search engine optimization, social media, and rich media. MarketGate is a strategic business and marketing consulting firm that was founded in 2005. It provides services such as business growth planning, marketing strategy, brand positioning, portfolio strategy, brand architecture development, and marketing skills developments. Terms of the acquisitions were not disclosed.

Geltz Communications, a marketing communications firm specializing in energy efficiency and sustainability, was acquired for an undisclosed amount by BKi, an energy consulting company delivering solutions related to energy efficiency in buildings, alternative fuel transportation, and fossil fuel power plant performance and environmental control.  Geltz Communicaions’ energy services features strategic marketing planning, integrated marketing and community outreach, creative oversight, new media integration, and behavioral program launches.

Insignia Public Relations, a corporate advisory and communications firm, was acquired by Beck Media & Marketing, a firm specializing in the convergence of traditional entertainment and digital media. Terms were not disclosed.

India-based NettPositive Business Analytics, provides data analytics and business intelligence solutions, sold a 51 percent stake to Equifax (NYSE:EFX). NettPositive is engaged with 25 financial services and retail enterprises across developed and emerging economies. Terms of the deal were not disclosed.

TBG Networks, which offers managed IT services to small and medium sized businesses, was acquired for an undisclosed amount by Jannsen, a public accounting and business resources firm with more than 30 employees. TBG has four employees, and will help Jannsen advise businesses on information technology, human resources, and wealth management.


Centric Software, a provider of lifecycle management software for retail, apparel, footwear, luxury, and consumer goods companies, has closed on $19 million in Series C financing led by Oak Investment Partners, with participation from Masthead Venture Partners. The company’s software was designed for product development, sourcing, business planning, quality management, and collection management.

AppFirst, a provider of application monitoring software, has raised $8.7 million in Series B funding to brace itself for the coming wave of enterprise clouds. With this round, AppFirst has raised $15 million in funding. Existing investors FirstMark Capital and Javelin Venture Partners also participated in this round.

InVivoLink, a developer of technologies that help hospitals, physicians, and medical device suppliers improve clinical, financial, and operational outcomes, raised a $1.78 million Series B round by Health Insight Capital, a division of Hospital Corp. of America, as well as BlueCross BlueShield Venture Partners and Sandbox Industries. The round follows a $1 million Series A round from BlueCross BlueShield Venture Partners that the company closed in April 2011.

Validity Sensors, a provider of identity authentication solutions, raised an undisclosed amount of Series E funding from Intel Capital. The entire round now stands at $22 million, including past participation from TeleSoft Partners, Qualcomm Ventures, VentureTech Alliance, Panorama Capital, and Crosslink Capital.


Citrix Systems’ (NasdaqGS:CTXS) previously announced acquisition of Zenrpise, a device management company, has been reported at approximately $355 million, according to multiple sources.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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