Daily Deal Activity 12/04/12


Just nine months after launch, video chat broadcasting app OnTheAir has been acquired by Yahoo (NasdaqGS:YHOO), for an undisclosed amount. All five team members will join the mobile team at Yahoo, helping the company compete with Google Hangouts and build mobile communication apps. Prior to the acquisition, OnTheAir has raised $0.8 million in seed funding from True Ventures and a number of individual investors.

Mobile and video in-game ad platform Tap.Me, was acquired by MediaMath, which operates a global digital media-buying platform. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. Terms were not disclosed.

Orbis Global, a provider of SaaS-based marketing resource management software to large and mid-market companies, was acquired by Infor, a supplier of enterprise applications and services. Orbis Global is a significant addition to the Infor Epiphany suite, enhancing marketing lifecycle management to enable faster, more effective decision making from marketing, sales and service. Terms were not disclosed.

SIRE Technologies, a provider of document management, agenda and minutes automation, and other software designed specifically for the government market, was acquired by enterprise content management solutions provider Hyland Software. Terms were not disclosed.

A little over a year after Urban Airship’s acquisition of location startup SimpleGeo, the company has moved to once again expand its feature set by acquiring venture-backed Tello in an all-stock deal. The startup had initially been focused on building real-time feedback tools for business customers, but had more recently refocused its efforts on PassTools, a visual pass builder for Apple’s Passbook. The Passbook platform collects things such as coupons and boarding passes into an interface on the iPhone or iPad. Terms of the deal were not disclosed.

AR New York, a full-service advertising agency dedicated to the luxury goods, fashion, and beauty industries, was acquired by Publicis Groupe (ENXTPA:PUB). AR New York will become part of Publicis Worldwide, the Groupe’s historic advertising network. Operating Alongside AR New York is Publicis Shanghai, Publicis 133, and Publicis Et Nous.

Bottlerocket Marketing Group, an ad agency specializing in partnership marketing, promotional, social and event marketing, was acquired by marketing and media services provider Brand Connections, which offers tools, including targeted media, one-to-one marketing, point-of-usage product sampling, and live media for building brands. Terms were not disclosed.

U.K.-based health economics consultancy, Abacus International, which offers health outcome & market access services throughout the product lifecycle, was acquired by Piramal Enterprises subsidiary Decision Resources Group, a provider of research and advisory services focusing on healthcare insights and analysis. Abacus will be part of the Market Access Business Unit at Decision Resources Group which currently includes the brands Fingertip Formulary, HealthLeaders-InterStudy, PharmaStrat, and Pinsonault.

Imano, a full-service digital agency specializing in mobile strategy, design, and development, was acquired by Ness Technologies, a provider of information technology solutions and services. Imano’s digital media and design expertise complement Ness’ mobile services business model, combining User Interface/User Experience (UI/UX) competencies with mobile strategy development and implementation to ensure a comprehensive mobile initiative. Terms of the deal were not disclosed.

Canada-based Accentus, a provider of medical transcription, document imaging, and remote coding technology, was acquired by Nuance Communications, from High Roads Capital Partners and BMO Capital Partners. No financial terms were disclosed, although High Road reports a 3.1x gross cash-on-cash return and a 49 percent gross IRR on the deal.

YourMembership.com, a global provider of online member communities and Web-based membership software, announced its merger with Affiniscape, a provider of association management software and career board job posting services for associations. The company, with a combined 150 employees, will operate under the YourMembership.com name. Terms were not disclosed.

The SR Group, a U.K.–based provider of recruitment services to the legal services and professional services sectors, was acquired by Baird Capital Partners Europe. No financial terms were disclosed. Beechbrook Capital provided debt financing.


Identity management platform operator Okta, raised $25 million in Series C funding led by Sequoia Capital, with all the company’s existing investors also participating. The raise brings Okta’s total investment to $52.5 million. With the funding, Okta also announced a new framework for its Enterprise Identity Network, as well as a mobile app, a new integration with Microsoft 365, and expanded on-premise integrations.

Mobile fashion marketplace operator Poshmark, raised $12 million in Series B funding led by Menlo Ventures, with participation from existing investors Mayfield Fund, Inventus Capital, and SoftTech VC. This brings the company’s total investments to $15.5 million. The company’s app, which will soon be available on the iPad, Android, and Web platforms, allows users to browse and buy clothing and accessories from other women.

ScaleIO, an emerging startup company offering software used to  manage data storage across existing servers in the data center, rather than selling dedicated storage appliances, raised $12 million in its first round of funding from Norwest Venture Partners and Greylock Partners. ScaleIO now joins many other software-defined storage companies have raised funding, including a $10 million Series A round for Convergent.io Technologies in August, and a $21 million Series C round early this year for Nexenta Systems.

Adelphic, which provides a real-time data platform for mobile advertisers, raised $10 million in Series A funding led by Google Ventures, with participation from seed investor Matrix Partners. The company targets users across different devices and through activity on applications and the mobile Web. Founded in 2010, Adelphic Mobile raised $2 million in seed funding from Matrix Partners in March.

Knoa Software, a provider of cloud-based application performance management software, raised a $7.5 million growth round from existing investors Ascent Ventures and FA Tech, joined by new investors Advantage Capital Partners, Gefinor Ventures, and Rand Capital.

U.K.-based QuBit, which operates a customer data platform, raised $7.5 million in Series A funding led by Balderton Capital. During 2012, QuBit has seen revenues grow by 300 percent and has added over 1,000 customers to its SaaS platform.

Physical Graph (dba SmartThings), which offers solutions to advance the digitization, connectivity, and programmability of the physical world to the Internet, raised $3 million in funding led by First Round Capital, with participation from SV Angel, Lerer Ventures, Crunchfund, A-Grade Investments, and a number of individual investors.

Clarity, a startup that connects experts with advice seekers for one-on-one calls, raised $1.6 million in seed funding from a group of individual investors. Alongside this funding announcement, Clarity is launching new products, including Clarity Needs, a match-making service that helps people looking for advice find recommended individuals from other Clarity users via requests for specific kinds of help.

OneSpot, which operates a tool that finds top stories for a specific topic area by evaluating story linking patterns across the Web, raised $1.5 million in funding from RSL Venture Partners, 500 Startups, and a number of individual investors.

Promoboxx, a startup offering a brand-to-retailer marketing platform, has raised an additional investment of $1.375 million to close its seed round of financing. The company’s investors include Launch Capital, Boston Seed, SK Ventures, Common Angels, Stage 1 Ventures, and over 30 angels. In December of last year, Promoboxx raised $0.565 million from SK Ventures, Brand Ventures, Launch Capital, and various angels. The company helps brands connect with their retailer partners, allowing individual stores to set up their own online promotions using an online dashboard.

Communications startup Radio Runt, has raised $1 million from individual investors, and is launching its first app. Operating similarly to a walkie-talkie, the company’s app runs as a voice layer on top of Facebook.

Consumr, a company offering mobile app for reviewing consumer packaged goods such as snacks, cleaning and personal hygiene products, or pet and baby food, raised $0.565 million in funding led by Lerer Ventures, with participation from IA Ventures. The Consumr app allows a user to scan in a barcode with the camera on their iPhone. Once scanned, the app calls up information about a product, and lets a user start rating and reviewing it.

Mobile security company Lookout, which provides cloud-connected applications that offer solutions to protect mobile phones from viruses, malware, spyware, fraud, hackers, and identity theft, has raised funding from France Telecom, the owner of the mobile carrier Orange. Exact financial terms of the investment were not disclosed, but it could be as high as $20 million. Lookout has already raised a total of $76 million from venture capital firms that include Khosla Ventures, Trilogy Equity Partnership, Index, Accel Partners, and most recently $40 million from Andreessen Horowitz.

Siteworx, a provider of strategy, design, and implementation services for Web content management software, has raised an undisclosed amount of funding from Riordan, Lewis & Haden Equity Partners. The company’s solutions enable enterprise clients to manage their large diverse portfolios of digital media assets to ensure consistent use across multiple digital marketing channels (Web, mobile, and social) and multiple business units.


Lithium Technologies, whose software handles social marketing and customer service for corporate brands, named Mark Culhane as its new chief financial officer to help Lithium get ready for an IPO, according to Lithium Chief Executive Rob Tarkoff. Although Lithium has no timetable for filing to go public, the company aims to be ready in 12 to 18 months.


About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: