Daily Deal Activity 10/11/12


Interactive marketing SaaS company ExactTarget (NYSE:ET), has announced the acquisition of marketing automation provider Pardot and Web personalization provider iGoDigital, for $95 million and $21 million, respectively. Pardot’s cloud-based B-to-B marketing automation solutions are made for companies with multi-touch sales cycles, and shows sales teams where to spend their time. iGoDigital provides a suite of integrated product recommendation and social commerce solutions.

Relocation.com, an online consumer resource that provides moving services, was acquired for $11.5 million by Move (NasdaqGS:MOVE), which operates an online network of Websites for real estate search, finance, and moving and home enthusiasts . Terms of the agreement also include $2 million in earn-out payments. Relocation.com offers information, tools, and resources to help consumers compare, connect, and learn about products and services from various professional companies that provide moving services.

Aleph Global, an automated dispatch service provider for the black car and luxury car service industries, was acquired by RideCharge, a mobile ground transportation company and developer of consumer apps. RideCharge will combine its mobile booking and payment app with Aleph Global’s dispatch software product and driver app to create an end-to-end platform for black car fleets and corporate travelers. Terms were not disclosed.

Villij, which operates a social network where users can exchange recommendations for various online content, was acquired by Tout’d, a company also operating a recommendation site, but for local services. The transaction, which also resulted in Tout’d changing its name and Website to Villij.com, was done to augment the company’s technology to include search queries as part of the criterion for connecting people with information they need. Terms were not disclosed.

Platts, a unit of McGraw-Hill (NYSE: MHP), has agreed to acquire Kingsman, a Switzerland-based provider of price information and analytics for the global sugar and biofuels markets. No financial terms were disclosed.

Daily Makeover, a digital property focused on combining beauty and technology, was acquired by StyleCaster Media Group, which operates an online personal style discovery platform. StyleCaster also announced that is has raised $2 million in funding led by a private investor at Greycroft Partners.  The company previously raised $5 million in funding.


U.K.-based Borro, which operates as an online personal asset lender, raised $26 million in funding led by Canaan Partners, with participation from Ribbit Capital. Existing investors Augmentum Capital, Eden Ventures, and Rockbrige Investments, which together had previously put $20 million into the company, also participated. In addition to U.S. expansion, the proceeds of the round will also be used to expand its product offerings.

Side.Cr, which operates a community-based, real-time ridesharing marketplace in California, raised $10 million in Series A funding from Google Ventures and Lightspeed Ventures. The company will use the proceeds to hire product and engineering talent.

Skyfire, which makes mobile browser products for both carriers and consumers, has raised $10 million in Series D funding led by new investor Panorama Capital, with participation from existing investors Verizon Ventures, Matrix Partners, Trinity Ventures, and Lightspeed Venture Partners. The company has now raised more than $40 million in funding.

Frank & Oak, which operates as a personalized online clothing retailer for men, raised $5 million in funding from Lightbank with participation from BDMI, Rho Ventures Canada, and Real Ventures.

Video advertising network operator Sharethrough, raised $5 million in Series B funding from its existing investors North Bridge Venture Partners and Floodgate. Last month, the company launched a service that enables Web and mobile publishers to integrate video advertisements in their content. The service is focused on native advertisements that integrate with the publisher’s content, rather than video pre-roll advertisements.

Offerpop, which enables businesses to run promotions, offers, and contests through social media Websites, raised $3.2 million in Series B funding from existing investors Trident Capital and others. Offerpop sells its service, targeted at social media managers, with templates that enable them to launch different types of marketing campaigns to engage with customers on Facebook and Twitter.

U.K.-based Shutl, which offers an eCommerce delivery service, raised $3.2 million in funding from Investorse Ventures and Notion Capital, with participation from return backers UPS Strategic Enterprise Fund and Hummingbird Ventures.

RightCare Solutions, which specializes in hospital discharge planning and readmission management, has secured $1.75 million in Series A financing, led by Compass Partners and Domain Associates. The funding will enable the company to further develop its Discharge Decision Support System and expand early market adoption.

Canada-based TitanFile, which offers online document transfer solutions, has raised $1.1 million in new funding from Innovacorp and members of the First Angel Network.

All Campus, a provider of marketing and enrollment services for online colleges and universities, has raised an undisclosed amount of private equity funding led by Noson Lawen Partners. All Campus spun out of Alloy Education earlier this year.


The previously announced management-led buyout of U.K.-based Investis, a pan-European provider of digital corporate communications solutions for public companies, was completed at a £25 million ($40.25 million) purchase price. The transaction was led by Gresham Private Equity, and will enable Investis to accelerate its growth strategy through further organic investment in new products and services as well as selective acquisition of complementary businesses.

Apollo Global Management, Bain Capital, and Cengage Learning (portfolio company of Apax and OMERS) are expected to compete in a final round of bidding for the education unit of McGraw-Hill (NYSE: MHP), according to Reuters. The deal could be valued at approximately $3 billion. Both Thomas H. Lee Partners and Providence Equity Partners were involved in earlier rounds, but dropped out as the price increased.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: