Daily Deal Activity 09/06/12


Mobestream Media, a maker of the Key Ring consumer rewards mobile platform, was acquired by media and marketing solutions company Gannett (NYSE:GCI), for an undisclosed amount. The company’s app allows consumers to consolidate and access all of their loyalty and rewards cards and coupons. Users also receive location-based mobile coupons and other promotional offers. Key Ring will become part of Gannett Digital Marketing Services mobile product and will serve as a distribution outlet and consumer marketing platform.

eBay (NasdaqGS:EBAY) has announced the acquisition of Svpply, a social retail Website provider. Svpply offers merchandise from across the Web through its site that allows users to keep track of products they like. Terms of the deal were not disclosed.

Seesmic, a provider of mobile, desktop, and Web applications for connecting organizations and individuals, was acquired by HootSuite, which offers a social media management system that enables businesses to collaboratively execute campaigns across multiple social network. The companies have not disclosed the price, but the terms will be based on how well HootSuite manages to convert Seesmic users on to its own product.

Off Madison Ave, an integrated marketing communications firm, and SpinSix, which operates as a creative marketing firm, announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members. Terms of the merger were not disclosed.

Connection Engine, which develops cloud-based digital marketing technology that provides automated customer insights using data points and analytics, was acquired by DataLogix, a company engaging in building purchase-based digital audiences and predictive consumer data models to drive online and offline sales. Connection Engine had raised just over $1 million in 2011 from Sutter Hill Ventures. Terms of the deal were not disclosed.

OneReceipt, a company operating a free web and iOS application that allows users to organize their receipts, track, and manage purchases all in one place, was acquired by Performance Marketing Brands, adding a mobile strength to one of the largest independent loyalty companies. Terms were not disclosed.

Cornell Mayo Associates, a U.S.-based provider of in-store software to department store chains and large specialty retailers, was acquired by Israel-based Retalix (Nasdaq:RTLX), which offers integrated software solutions to food and fuel retailers, grocery, convenience stores, and foodservice distributors. Terms were not disclosed.

Wound Care Strategies, a developer of electronic medical records software for wound care providers, was acquired by Net Health Systems, a provider of clinical information systems for the wound care space. Net Health recently raised an undisclosed amount of private equity funding from Spectrum Equity Investors. Terms were not disclosed.

EDIWatch, a provider of insurance fraud, waste, and abuse technology solutions exclusively for the health care payer industry, was acquired by Reed Elsevier (LSE:REL) subsidiary LexisNexis Risk Solutions, which offers content-enabled workflow solutions primarily for the risk information industry. Terms were not disclosed.

HEALTHCAREfirst, a provider of Web-based management software, and outsource and consultation services for home health and hospice care agencies, was acquired by Pamlico Capital from The Riverside Company. HEALTHCAREfirst, and the current management team will retain a significant ownership position in the company and continue to lead its growth in partnership with Pamlico Capital. Terms were not disclosed.


Mastercard (NYSE:MA) has agreed to acquire Truaxis, a provider of credit and debit card-linked offers through merchants and financial institutions, to help bolster its customer loyalty products. Adding the company’s platform to the MasterCard network will allow for real-time, targeted offers to consumers that can be automatically applied when a person uses a credit or debit card. Terms were not disclosed.


Quirky, which operates a Website that enables users to submit product ideas for feedback from the company’s community of users, raised $68 million in funding in Series C funding led by Andreessen Horowitz. Kleiner Perkins is also a “significant participant” in the round and is joined by previous investors Norwest Venture Partners and RRE Ventures. The company also facilitates and provides general market research data and information to individuals or entities that submit a product idea. The round brings Quirky’s total funding to $97 million.

ComVest Group, through its debt fund, Comvest Capital II, has provided a $19 million Term Loan to Karmaloop, to refinance existing debt and provide approximately $10 million in growth capital. Karmaloop is an online retailer of men’s and women’s apparel, shoes, and accessories centered on “Verge Culture” and streetwear.

Act-On Software, a provider of a cloud-based platform that allows marketers to manage a variety of online marketing initiatives, raised $16 million in Series D funding led by previous investor Norwest Venture Partners. The new round values the company at approximately $150 million. Act-On claims to have over 1,000 customers for software that integrates with Cisco WebEx and Salesforce.com, enabling users to track the effect of marketing campaigns on their Web traffic and identify sales leads.

Video Block, which operates a subscription-based resource for downloading stock footage and videos, raised $10.5 million in Series A funding led by Updata Partners, with includes participation from QED Investors. The company has seen adoption from a number of big-name broadcasters including NBC, CBS, Fox, History, and Discovery, along with specialist groups such as education markets and churches.

Russia-based online air travel booking startup OneTwoTrip, raised $9 million in funding from Phenomen Ventures in exchange for a minority stake. The company’s site offers Russian travellers a way to book their flights online, providing price comparisons and choice of airline.

Denmark-based Tradeshift, which offers Web-based invoicing solutions for business networks to send, receive, and manage online invoices, raised $7 million in funding from Notion Capital. The round brings the company’s total investment to $24 million.

U.K.-based Acunu, a provider of a platform offering big data storage and management interface solutions, raised $5.7 million from Eden Ventures, Imperial Innovations Group (AIM:IVO), Oxford Technology Management, and Pentech Ventures. As a part of the deal, Jon Edington, Director Imperial Innovations Group plc has joined the board as non-executive director. The company has received $9.3 million to date.

UserTesting.com, a provider of on-demand Website usability testing services, raised $3 million in funding from private equity firm Kern Whelan. The funding will go toward UserTesting’s expansion abroad and into mobile app usability testing.

InCrowd, which has created an on-demand platform that enables pharmaceuticals to survey screened and targeted healthcare professionals, raised $2.2 million in Series A funding led by Nauta Capital. The company’s platform provides life sciences companies with real-time feedback, enabling them to make decisions based on the most up-to-date and reliable information.

Cloud encoding vendor Encoding.com, which assists TV networks make their content available over the Internet, raised $1.5 million in funding from existing investor Metamorphic Ventures and angel investors.

Chalkable, which operates a Web app store for schools, raised $1.3 million in funding from 500 Startups, DMC Capital Funding, Expansion Venture Capital, Great Oaks Venture Capital, and individual investors. Chalkable charges schools $10 a student for access to a variety of educational Web applications. The service also includes a suite of tools for students, parents, teachers, and administrators, such as calendar, grading and messaging services.

JustFamily, which operates an online family-oriented social platform where uses can share and collect videos and photos, raised $1.25 million in seed funding from a number of private investors.

Wiselime (dba Tackk), a company providing a Web-publishing service for single-use and disposable content, raised $0.4million in seed funding from Hatch Partners and several angel investors. Common uses of Tackk so far include invitations, events, items for sale, and job and apartment listings. Tackk also announced a new partnership with digital agency Resource Interactive, which will head up the company’s mobile platform and enterprise development.


 Facebook (NasdaqGS:FBOOK) has completed its acquisition of Instagram. The deal was originally worth $1 billion based on the agreement to exchange $300 million in cash and 23 million shares of common stock for the company. Since then, Facebook’s stock has dropped from approximately $31 per share to $19 per share, consequently reducing the value of the deal to $735 million.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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