Daily Deal Activity 08/08/12


Servigistics, a provider of enterprise software solutions for service lifecycle management, was acquired for $220 million by Parametric Technology (NasdaqGS:PMTC), valuing the company at 2.8x revenue. Servistics was sold by Marlin Equity Partners, which originally acquired the company in July 2009. The deal will enhance Parametric Technology’s portfolio of service lifecycle management software, which includes warranty and contract management offerings as well as mobile delivery and service parts information.

MediaG3 (OTCPK: MDGC), a provider of wireless broadband Internet solutions, has signed a definitive agreement to acquire HEXA-2, for $70M in an all-stock transaction. HEXA 2 provides a live interactive social media platform integrated with telepresence tools that provide video conferencing, VoIP, instant text, Twitter, Facebook, content management, conversion server, and virtual board room solutions to its clients.

Communications and PR campaign management company Vicki Johnson Communications, was acquired by Ron Sachs Communications, a public affairs communications firm. Terms were not disclosed. The acquisition follows Ron Sachs Communications’ purchase of What’s Next Marketing, which was announced in July 2012.

Canada-based M Thirty Communications (aka M30), which specializing in social media, mass collaboration, and the distribution of branded content, was acquired by Parta Dialogue (TSXV:PAD), an IT solutions company offers an integrated social media platform that enables crowdsourcing, social engagement, social media monitoring, and online learning. The parties have established a basic purchase price of $1.875 million, and a maximum price of $7.5 million based on M30 revenue in 12 months.

Fourpoint Communications, which provides outdoor advertising services with a focus on outdoor signage, was acquired by outdoor advertising services company Total Outdoor, from Fourpoints Holdings. Terms were not disclosed.

Web-based real estate company Condo Domain, which provides condominium based real estate brokerage services, was acquired by Better Homes Realty for an undisclosed amount. The acquisition expands Better Homes Realty’s market share in urban and condo markets. The two companies will maintain their own unique identities and full suite of marketing and sales collateral that seeks to allow agents within the company to be both local and national.

GoLightly, which offers an add-on application that enables customer to collaborate through private online social communities using SaaS solutions, was acquired by Advanced Solutions International, a provider of Web-based fundraising software for member and donor-based non-profits. With the acquisition, ASI can better leverage the combined capabilities of both companies to build better native social community capabilities. Terms were not disclosed.

Poland-based Netpress Digital, which offers online press distribution and subscription services, sold an 80 percent stake to Poland-based RUCH, a distributer and retailer of newspapers and magazines. Netpress Digital was sold by private equity and venture capital firm MCI Management Spolka Akcyjna (WSE:MCI). Terms were not disclosed.

VaraLogix, a provider of software that automates deployment and configuration management for .NET and Java applications, was acquired by BMC Software, a company best known for its IT management products. The move follows BMC Software’s acquisition of StreamStep and continued efforts to tap into the growing DevOps market. Terms were not disclosed.

Cloud Nine Media, a company offering free public WiFi services, was acquired by managed WiFi services provider Boingo Wireless. The deal gives Boingo a stronger foothold into the developer ecosystem in the Bay Area as Cloud Nine is based in San Francisco, while Boingo’s headquarters are in Los Angeles. Terms were not disclosed.

Cloud log analytics platform Log Insight, was acquired by virtualization and cloud infrastructure solutions company VMWare (NYSE:VMW), from Pattern Insight, a data management and search platform company. The acquisition underscores how VMWare is looking to carve out a similar role in managing the enterprise cloud space. Terms were not disclosed.


Brazil-based Realtime, which offers a developer framework that powers real-time client applications, raised $100 million in funding from the three-month old Brazil-based BRZtech firm and Portuguese investment vehicle The Ongoing Group. The investment enables the company to bring its products to the U.S.

Mobile payments company Square has announced a partnership with Starbucks (NasdaqGS:SBUX), which in turn invested $25 million in the company for its Series D round. The infusion values Square at $3.25 billion. Beginning in the fall, Square will begin processing all U.S. credit and debit card transactions at participating Starbucks stores across their 7,000 locations.

Canada-based Vital Insights, an enterprise startup focused on providing a cloud-based customer experience management solution to the automotive industry, raised $20 million in funding from Bregal Sagemount. This is a first round of funding for the company, which has actually been cash-flow positive since 2008, seeing revenue growth of 30 percent in the first half of 2012.

U.K.-based OpenGamma, an open-source analytics and risk management platform for the financial services industry, raised $15 million in Series C funding led by U.K.-based ICAP (LSE:IAP), an interdealer broker and provider of post trade risk and information services, with participation from Euclid Opportunities and return backers Accel Partners and FirstMark Capital. OpenGamma will use the funding to drive continued product innovation and expand geographically.

PLUMgrid, a stealth-mode company located in Silicon Valley that is working on the next generation of networking technology, raised $10.7 million in Series A funding from Hummer Winblad and U.S. Venture Partners. The company will use the funds to build a network operating system that can be used as a database or Web server. PLUMgrid hopes to be the company that sits at the center of the convergence that is happening with computing, virtualization, and networking.

Influitive, which provides customer advocacy program software for complex sales process companies, raised $3.75 million in seed funding from eleven investors including First Round Capital, Lightspeed Ventures, New Enterprise Associates, and Relay Ventures. With Influitive, clients can set up a branded portal that advocates visit to learn how they can market the company and help build an ecosystem that drives referrals. The service has a certain degree of gamification involved as visitors can fill out a survey and receive points.

Digital video production company AwesomenessTV, raised $3.5 million in Series A funding from Greycroft Venture Partners and New World Ventures, along with a number of private investors. The company’s video content targets junior high and high school-aged viewers.

One Jackson, which operates a crowdsourced online marketplace for children’s clothing, raised $2 million in funding from including Accel Partners, Floodgate Fund, NextView Ventures, and Trinity Ventures.

Upstart, which offers crowdfunding and mentorship tools to help college graduates pursue entrepreneurial careers, raised $1.75 million in funding led by MK Capital, with participation from Kleiner Perkins Caufield & Byers, NEA, Google Ventures, First Round Capital, Crunchfund, and private investor. With Upstart, people can raise personal funding in exchange for a share of their future earnings.

Brazil-based Printi, which operates a B-to-B online platform for print products, raised $1.2 million in Series A funding led by Greenoaks Capital Management,with participation from Cap Meridian and individual angel investors.

Pivotshare, a startup providing a self-serve platform where users can upload their audio or video files and sell them directly to fans, raised $1 million in Series A funding from new media investor TownsgateMedia. Pivotshare is hoping to go beyond big-name content producers to enable speakers, conference organizers, and other associations to better monetize their videos.

Advizzer, which develops a geo-location mobile application that provides single directory services and leisure facilities, raised an undisclosed amount of funding from Draper Fisher Jurvetson and VTB Capital Asset Management.


Bain Capital and Hellman & Friedman are among those who have submitted first-round bids for enterprise software provider Deltek (NasdaqGS: PROJ), according to Reuters. Greenhill and Credit Suisse are managing the process. Deltek has a market cap of approximately $900 million.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks to the technology, media, marketing, eCommerce, and healthcare industries. Our firm's merger and acquisition and private placement advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. We offer global reach supplemented through our partnerships in China and India. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA, and an affiliated entity.

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