Daily Deal Activity 06/07/12


Bytemobile, a provider of data and video optimization solutions for mobile network operators, was acquired by Citrix Systems (NasdaqGS:CTXS), which offers technology solutions that allow applications to be delivered, supported, and shared on-demand. This acquisition gives Citrix a key strategic foothold in the core infrastructure of more than 130 mobile operators in 60 countries around the world. Terms were not disclosed.

Canada-based OSL Marketing Group, which operates as a promotion and digital marketing agency, was acquired by Canada-based Match Marketing Group, a provider of marketing and sales solutions to American brands. Terms were not disclosed. The deal follows Match Marketing Group’s acquisition of New York-based experiential marketing company Action Marketing Group, which was announced in April 2012.

Answers On Demand, a developer of targeted application software serving the long term care and senior health care industries, acquired by Primus Capital. The company’s offerings include The AnswersTM software suite, which was specifically designed for continuing care retirement communities, but also serves a host of other related fields. Terms were not disclosed.

France-based supply chain planning technology provider DynaSys, was acquired by QAD (NasdaqGS:QADA), which offers ERP software to manufacturing industries, for $7.5 million. DynaSys, which generated approximately$6.3 million in 2011 revenues, is a specialized planning vendor catering to specific mid-market industry players in Europe.

The Psychic Friends Network, a marketing and entertainment company providing online and telephonic psychic advice, has acquired WWW.PSYCHICFRIEND.COM. The purchase is the first of numerous such moves as The Psychic Friends Networks begins the process of acquiring various competing psychic services. Terms were not disclosed.


Kynetic, which operates a number of Internet businesses including Fanatics, an online retailer of licensed sports merchandise, raised $150 million from Andreessen Horowitz and Insight Venture Partners, valuing the company at $1.5 billion. The retailer will use the funds to help with closing costs for its previously announced deal to take over online retailer Dreams for $183 million in cash and debt. Kynetic expects to boost revenue to $1 billion in 2013 from approximately $800 million in 2012.

H.I.G. WhiteHorse, an affiliate of H.I.G. Capital, has provided a $70 million Senior Secured Term Loan to catalog company School Specialty, which provides educators with curriculum, supplemental learning resources, and school supplies. The loan, along with a new asset-based revolving credit facility, was used to re-finance the company’s existing senior credit facilities.

Quixey, which operates an app search platform, raised $20 million in Series B funding led Atlantic Bridge, with participation from SK Telecom Ventures and TransLink Capital, as well as existing investors U.S. Venture Partners, WI Harper Group, and Innovation Endeavors. This brings the company’s total funding to $24.2 million.

Shoutlet, which provides enterprise social marketing software for companies to engage consumers online and monetize their social media communications, raised $15 million in Series C funding from FTV Capital. The company operates in the same space as Collective Intelligence and Buddy Media, which were recently acquired by Oracle (NasdaqGS:ORCL) and Salesforce.com (NYSE:CRM), respectively.

Scvnger, operates a location based mobile game platform for individuals and enterprises, raised $12 million in funding from new investors Continental Advisors and Transmedia Capital, alongside prior backers Balderton Capital, Google Ventures, and Highland Capital Partners. The round will be used to fuel the growth of the company’s mobile payments service LevelUp. In January 2012, the company raised $15 million in Series B funding at a reported $100 million valuation.

Magnetic, an advertising company specializing in search retargeting for brands, media agencies, and direct marketers, raised $10 million in financing led by Edison Ventures. The company’s solutions harness consumer intent to execute brand and performance campaigns within the online display and rich media market.

Unified Media, a Web design and development company, raised $10 million in Series A funding led by Advance Publications, which owns Conde Nast Publications and several other magazine and newspaper publishers. Silicon Valley Bank also contributed $4 million in debt financing.

NetProspex, a data provider that crowdsources sales and marketing contacts, raised $7 million in Series B funding led by Edison Ventures, which has invested a total $8.8 million in the company across two rounds. NetProspex runs a Web-based service that gathers business contacts contributed by users through a combination of software and human effort.

Ireland-base Mobile Travel Technologies, which offers a mobile travel platforms that allows companies to manage each of its mobile channels such as the Web, apps, and messaging, raised $5 million in Series A funding from DFJ Espirit.

Vets First Choice, a company that partners with veterinarians to offer mail-order prescriptions for pets, raised a $4 million Series C round led by Polaris Venture Partners, with participation from returning investors Black Point Group, Borealis Ventures, and Harbor Light Capital. While the company has not publicized its full funding history, its Series A round was used in spinning out the company from Fetch Enterprises, and its Series B round funded its acquisition of VetCentric.com, a company with a similar business plan.

PrivateCore, which offers software that help secure corporate data that is managed by cloud-computing providers, raised $2.25 million in funding from unnamed investors. The company plans to use the money to hire software engineers with virtualization and security expertise.

MakieLab, which operates an eCommerce site where users can design and order their own 3D-printed avatar doll, raised $1.4 million led by Lifeline Ventures and Sunstone Capital.

Ringadoc, which offers a connectivity platform for the healthcare industry that enables patients to call their doctor for medical advice, illness diagnoses, and medical prescriptions, raised $0.75 million in seed funding from private investors and Ryan Howard, the chief executive of electronic-health-record company Practice Fusion. The company is hoping to add another $500,000 to the seed round before it goes in search of a Series A of $5 million or more.


Digital Generation (Nasdaq: DGIT) has rejected a $550 million, or $20 per share, takeover offer from Extreme Reach, according to Reuters. Extreme Reach reportedly was being backed on its bid by Providence Equity Partners, with TA Associates having been involved at one time. Its current backers include Greycroft Partners, Long River Ventures, River Valley Investors, and Village Ventures. Other possible suitors for Digital Generation include Bain Capital, Hellman & Friedman, and Thoma Bravo.

About Petsky Prunier
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC, a member of FINRA and an affiliated entity.

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